{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9824367","patent":{"patent_number":"US-9824367","title":"Measuring effectiveness of marketing campaigns across multiple channels","assignee":null,"inventors":[],"filing_date":"2008-09-03T00:00:00.000Z","publication_date":"2017-11-21T00:00:00.000Z","cpc_codes":["G06Q"],"num_claims":16,"abstract":"A closed-loop marketing system and method provides the ability to measure the return on investment of marketing programs across channels, both online and offline, including impression, page view and response levels. The present invention provides mechanisms for measuring a marketing department's contribution to the sales pipeline by taking into account the effect of multiple campaigns. A multi-campaign attribution methodology takes into measures the effect of a first touch (a campaign that first brought in an account), a last touch (a campaign that was presented immediately prior to the closing of a deal or creation of a sales-ready opportunity), and any significant re-touch events (campaigns that represent lead-nurturing and/or remarketing efforts)."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Measuring effectiveness of marketing campaigns across multiple channels","description":"A closed-loop marketing system and method provides the ability to measure the return on investment of marketing programs across channels, both online and offline, including impression, page view and r","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9824367","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9824367","citation_suggestion":"Patentable. \"Measuring effectiveness of marketing campaigns across multiple channels\" (US-9824367). https://patentable.app/patents/US-9824367","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9824367","json":"https://patentable.app/api/llm-context/US-9824367","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T05:46:19.574Z"}