{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9853951","patent":{"patent_number":"US-9853951","title":"Tracking and analyses of data consumption","assignee":null,"inventors":[],"filing_date":"2014-11-25T00:00:00.000Z","publication_date":"2017-12-26T00:00:00.000Z","cpc_codes":["H04L","G06F","G06Q","H04L","H04L","H04L","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04L"],"num_claims":21,"abstract":"Systems and methods for providing services are disclosed. One aspect comprises authenticating a user associated with a first service, receiving a selection of a second service, generating an opaque identifier associated with the user and the first service, wherein the opaque identifier facilitates the anonymous collection of data relating to the second service. Another aspect can comprise transmitting the opaque identifier to the second service, and receiving data relating to the second service."},"analysis":{"summary":"The Tracking and Analyses of Data Consumption patent introduces a system and method for providing services while prioritizing user privacy. The core innovation lies in authenticating a user associated with a first service, receiving a selection of a second service, and generating an opaque identifier that facilitates the anonymous collection of data related to the second service. This approach addresses the growing concern over data privacy by allowing service providers to gather valuable insights without directly identifying users. The system transmits the opaque identifier to the second service, which then provides data related to the user's interaction with that service. The technical approach involves a combination of authentication, identifier generation, and data transmission protocols designed to ensure anonymity. The business value is significant, as it enables companies to personalize user experiences, optimize service delivery, and improve customer satisfaction without compromising user privacy. This technology has broad applications across various industries, including e-commerce, advertising, and content streaming. The market opportunity is substantial, driven by increasing consumer awareness of data privacy and the growing demand for personalized services. This patent offers a competitive advantage by providing a privacy-centric approach to data analytics, positioning it as a valuable asset in today's data-conscious world.","layman_explanation":"The Tracking and Analyses of Data Consumption patent addresses the problem of how companies can understand user behavior across different services without compromising user privacy. Existing solutions often involve invasive tracking techniques that raise ethical and legal concerns. This technology offers a more privacy-friendly approach by generating an anonymous identifier for each user, allowing companies to track their behavior without knowing their actual identity. \n\nImagine you're shopping at different stores in a mall. Each store can track what you buy, but they don't know it's you specifically. Instead, they have a secret code that represents you. This is similar to how the technology works. It creates a secret code for each user that allows companies to track their behavior across different services without knowing their actual identity. The user's data is then aggregated and analyzed to identify trends and patterns. \n\nThis matters because it allows companies to personalize user experiences, optimize service delivery, and improve customer satisfaction without compromising user privacy. This can lead to increased customer loyalty, higher sales, and a stronger brand reputation. The market impact is significant, as consumers are increasingly concerned about data privacy and are more likely to support companies that prioritize it. \n\nIn the future, this technology could be used to create even more personalized and privacy-friendly experiences. For example, it could be used to recommend products or services based on a user's past behavior, without revealing their identity to the company. Market adoption is expected to increase as consumers become more aware of data privacy issues and demand more control over their personal information. This has significant investment implications, as companies that prioritize data privacy are likely to be more successful in the long run.","technical_analysis":"The Tracking and Analyses of Data Consumption patent outlines a system designed with several key technical considerations. The system architecture comprises an authentication module that verifies user identity with a first service. Upon successful authentication, an identifier generation module creates an opaque identifier. The identifier is then transmitted to a data collection service associated with a second service. The data collection service uses this identifier to track user activity, storing the data in a secure database. Implementation details include the choice of authentication protocols (e.g., OAuth, SAML), the algorithm used to generate the opaque identifier (e.g., UUID, hash-based methods), and the communication protocols used for data transmission (e.g., HTTPS, TLS). Integration patterns involve APIs for seamless integration with existing services. Performance characteristics depend on the efficiency of the authentication process, the speed of identifier generation, and the network latency of data transmission. Code-level implications include the need for secure coding practices to prevent unauthorized access and data breaches. The opaque identifier must be designed to be collision-resistant and difficult to reverse-engineer. Overall, the system requires a careful balance between functionality, performance, and security.","business_analysis":"The Tracking and Analyses of Data Consumption patent presents a significant market opportunity in the data analytics and privacy space. The market opportunity size is substantial, driven by increasing consumer awareness of data privacy and the growing demand for personalized services. Competitive advantages include the patent's focus on user privacy and its ability to bridge the gap between different service providers. Revenue potential lies in licensing the technology to companies that want to improve their data analytics capabilities while protecting user privacy. Business models include software licensing, subscription services, and data analytics consulting. Strategic positioning involves targeting companies that are committed to data privacy and want to differentiate themselves from competitors. ROI projections are based on the potential for increased customer satisfaction, improved service delivery, and reduced data breach risks. This technology has broad applications across various industries, including e-commerce, advertising, and content streaming.","faqs":[{}],"topics":["anonymous data collection","user privacy","data analytics","opaque identifier","data consumption","tracking","analyses","consumption"],"tech_cluster":null},"seo":{"title":"Tracking Data Anonymously - Patent US-9853951","description":"Explore how Tracking and Analyses of Data Consumption enables anonymous data collection across services. Full patent analysis, claims, and technical details.","keywords":["anonymous data collection","user privacy","data analytics","opaque identifier","data consumption","patent","patent US-9853951"]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9853951","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9853951","citation_suggestion":"Patentable. \"Tracking and analyses of data consumption\" (US-9853951). https://patentable.app/patents/US-9853951","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9853951","json":"https://patentable.app/api/llm-context/US-9853951","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T13:45:46.206Z"}