{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9854277","patent":{"patent_number":"US-9854277","title":"System and method for creation and management of advertising inventory using metadata","assignee":null,"inventors":[],"filing_date":"2016-03-21T00:00:00.000Z","publication_date":"2017-12-26T00:00:00.000Z","cpc_codes":["H04N","G06Q","G06Q","G06Q","H04N","H04N","H04N","H04N","H04N","H04N","H04N"],"num_claims":11,"abstract":"The invention is directed to a system and method for the creation and management of advertising inventory utilizing associated metadata. The system generally includes a media streaming system that is used with a video player in connection with the playback of at least one audio/video work. The media streaming system includes a media distribution system that supplies metadata associated with the audio/video work to the video player. The metadata has a hierarchical taxonomy that defines a plurality of attributes associated with one or more objects present in the audio/video work. The system also includes an ad inventory engine that determines available ad inventory based on the metadata and matches the available inventory with advertisement data based on the hierarchical taxonomy."},"analysis":{"summary":"The System and Method for Creation and Management of Advertising Inventory Using Metadata patent introduces a novel approach to advertising by leveraging metadata associated with audio/video content. The core innovation lies in its ability to analyze media content, extract relevant metadata, and use this data to deliver highly targeted advertisements. This addresses the problem of irrelevant advertising, where consumers are frequently exposed to ads that are unrelated to their interests or the content they are consuming.\n\nThe system employs a media streaming system that integrates with a video player. The media streaming system includes a media distribution system that supplies metadata associated with audio/video works to the video player. The metadata is organized into a hierarchical taxonomy, defining a plurality of attributes associated with one or more objects present in the audio/video work. An ad inventory engine then uses this metadata to determine available ad inventory and match it with advertisement data based on the hierarchical taxonomy.\n\nThe business value of this technology is significant. By delivering more targeted advertisements, advertisers can achieve higher engagement rates, improved brand recall, and a better return on investment. Publishers can also benefit by maximizing the value of their advertising inventory and offering more premium advertising opportunities. The market opportunity is vast, as the advertising industry continues to shift towards more personalized and data-driven approaches.\n\nThis technology has the potential to revolutionize the advertising industry by delivering more relevant and engaging experiences for consumers and more effective campaigns for advertisers. The System and Method for Creation and Management of Advertising Inventory Using Metadata is poised to play a significant role in shaping the future of advertising.","layman_explanation":"The System and Method for Creation and Management of Advertising Inventory Using Metadata patent addresses a significant problem in the advertising industry: the irrelevance of many advertisements to the content being consumed. Existing advertising methods often rely on broad demographic targeting or simple keyword matching, resulting in ads that are often unrelated to the viewer's interests or the context of the content they are watching. This leads to ad fatigue, decreased engagement, and wasted advertising dollars.\n\nThis technology works by analyzing the content of audio/video works and extracting detailed metadata that describes the objects, themes, and context within the content. This metadata is then organized into a hierarchical structure, allowing for a granular understanding of the content. The system then matches this metadata with advertisement data, ensuring that the ads are highly relevant to the viewer's interests and the context of the content they are consuming. For example, if a viewer is watching a video about cooking, the system might display ads for kitchen appliances, cooking ingredients, or recipe books.\n\nThis matters because it has the potential to significantly improve the effectiveness of advertising campaigns. By delivering more targeted and relevant ads, advertisers can achieve higher engagement rates, improved brand recall, and a better return on investment. This also benefits consumers by providing them with a more positive and relevant advertising experience. The market impact is substantial, as the advertising industry continues to seek more effective and data-driven approaches to reach consumers. The potential ROI is significant, as advertisers are willing to pay a premium for solutions that can improve ad performance.\n\nIn the future, this technology could be further enhanced through the use of artificial intelligence and machine learning. This could allow the system to automatically extract metadata from content, learn from user behavior, and continuously optimize ad targeting. The market adoption timeline will depend on the willingness of media streaming platforms and advertisers to adopt this technology. However, the potential benefits are clear, and the investment implications are promising.","technical_analysis":"The System and Method for Creation and Management of Advertising Inventory Using Metadata patent details a system designed to improve the relevance and effectiveness of advertising through the use of metadata. The system architecture comprises several key components working in concert.\n\nAt the core is a media streaming system that delivers audio/video content to a video player. Crucially, this system also incorporates a media distribution system that supplies metadata along with the media content. This metadata is not simply a flat list of tags; it is structured according to a hierarchical taxonomy. This taxonomy defines a plurality of attributes associated with the objects present in the audio/video work. This hierarchical structure is critical for enabling granular and context-aware ad targeting.\n\nThe system also includes an ad inventory engine. This engine's primary function is to determine available ad inventory based on the metadata and then match that inventory with appropriate advertisement data. This matching process is also guided by the hierarchical taxonomy, ensuring that the ads are contextually relevant to the content being viewed. The implementation details likely involve sophisticated algorithms for metadata extraction, taxonomy management, and ad matching. These algorithms would need to be optimized for performance to handle the large volumes of data associated with modern media streaming platforms.\n\nIntegration patterns would involve seamless integration with existing media streaming platforms and video players. This would likely require the development of APIs and SDKs to facilitate communication between the different components of the system. Performance characteristics would be critical, as the system needs to be able to process metadata and match ads in real-time to avoid disrupting the viewing experience. Code-level implications would involve the use of efficient data structures and algorithms to handle the hierarchical taxonomy and ad matching process. The system's effectiveness hinges on the accuracy and completeness of the metadata, making metadata extraction and management a critical area of focus.","business_analysis":"The System and Method for Creation and Management of Advertising Inventory Using Metadata patent presents a significant business opportunity within the advertising technology landscape. The market opportunity size is substantial, as the advertising industry continues to seek more effective and targeted methods to reach consumers. The problem of irrelevant advertising is a major pain point for both advertisers and consumers, and this technology offers a solution by delivering more contextually relevant ads.\n\nThe competitive advantages of this technology stem from its use of hierarchical metadata to analyze audio/video content and match it with appropriate advertisement data. This allows for more granular and targeted ad targeting compared to traditional methods that rely on simple keywords or demographics. The revenue potential is significant, as advertisers are willing to pay a premium for more effective advertising solutions. Business models could include licensing the technology to media streaming platforms, offering a managed advertising service, or selling data insights derived from the metadata analysis.\n\nThe strategic positioning of this technology is strong, as it aligns with the trend towards more personalized and data-driven advertising. The ROI projections are promising, as the technology has the potential to significantly increase ad engagement and conversion rates. The System and Method for Creation and Management of Advertising Inventory Using Metadata is poised to capture a significant share of the advertising technology market by providing a more effective and consumer-friendly advertising solution.","faqs":null,"topics":["advertising inventory management","metadata","targeted advertising","media streaming","advertising technology","system","method","creation"],"tech_cluster":null},"seo":{"title":"Advertising Inventory Management System - Patent US-9854277","description":"Discover how this innovative System and Method for Creation and Management of Advertising Inventory Using Metadata optimizes ad delivery using hierarchical metadata. Full patent analysis and claims.","keywords":["advertising inventory management","metadata","targeted advertising","media streaming","advertising technology","patent","patent US-9854277"]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9854277","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9854277","citation_suggestion":"Patentable. \"System and method for creation and management of advertising inventory using metadata\" (US-9854277). https://patentable.app/patents/US-9854277","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9854277","json":"https://patentable.app/api/llm-context/US-9854277","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T03:12:08.556Z"}