{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9854326","patent":{"patent_number":"US-9854326","title":"Creating and fulfilling dynamic advertisement replacement inventory","assignee":null,"inventors":[],"filing_date":"2016-03-02T00:00:00.000Z","publication_date":"2017-12-26T00:00:00.000Z","cpc_codes":["H04N","G06Q","G06Q","G06Q","G06Q","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N"],"num_claims":25,"abstract":"A processing device can execute instructions to query a database to determine a top-ranked avail for a target audience, to generate a target avail, determine the target avail is not within a sell CPM price for the target audience, and determine that demand for the target avail as addressable television (ATV) impressions is beyond a predetermined threshold sufficient to discount the CPM price of the target avail for the target audience. The ATV impressions can be derived from directly addressable replacement ads. The processing device can further determine that the target avail is within the sell CPM price for the target audience with a determined discount and discount the sell CPM price for the target avail by the determined discount that decreases a margin for an ad campaign when filling the target avail with a broadcast ad. Also, ATV sell CPM price can be adjusted according to programmable TV campaign performance."},"analysis":{"summary":"Creating and Fulfilling Dynamic Advertisement Replacement Inventory is a patented technology that revolutionizes advertisement management and delivery. The core innovation lies in its ability to dynamically adjust the cost-per-mille (CPM) price of an advertisement based on real-time demand and campaign performance, particularly within addressable television (ATV). This technology addresses the problem of inefficient ad inventory management and suboptimal pricing, which often leads to unsold ad space and wasted advertising spend.\n\nThe key technical approach involves a processing device that queries a database to identify top-ranked advertisements for a target audience. The system then determines whether the target avail is within an acceptable sell CPM price. If the demand for ATV impressions exceeds a predetermined threshold, the system discounts the CPM price, making the inventory more attractive to advertisers. Additionally, the system adjusts ATV sell CPM prices based on the performance of programmable TV campaigns, creating a feedback loop that continuously optimizes ad delivery.\n\nThe business value of this technology is significant. By dynamically adjusting prices and targeting specific audiences, advertisers can reduce waste and improve their return on investment. Furthermore, the technology enables a more flexible and responsive advertising ecosystem, allowing for real-time adjustments based on market conditions and campaign performance. This leads to increased inventory utilization, improved targeting accuracy, and better ROI for both advertisers and publishers.\n\nThe market opportunity for Creating and Fulfilling Dynamic Advertisement Replacement Inventory is substantial. As the advertising industry continues to embrace digital transformation, the ability to dynamically manage and optimize ad inventory is becoming increasingly important. This technology offers a powerful solution for advertisers looking to stay ahead of the curve and maximize their advertising spend. The potential applications extend beyond ATV to other forms of digital advertising, making it a versatile and valuable asset.","layman_explanation":"Creating and Fulfilling Dynamic Advertisement Replacement Inventory addresses a significant challenge in the advertising industry: inefficient ad inventory management. In simple terms, it's a system designed to make sure that the right ads are shown to the right people at the right price. This is particularly relevant in the context of addressable television (ATV), where advertisers can target specific households with personalized ads.\n\nThe core problem is that traditional advertising methods often result in unsold ad space and suboptimal pricing. Advertisers may end up paying for impressions that don't convert, while valuable ad space goes to waste. This is because demand for specific ad slots can fluctuate, and traditional pricing models don't always reflect these changes.\n\nCreating and Fulfilling Dynamic Advertisement Replacement Inventory works by dynamically adjusting the price of ad slots based on real-time demand. The system queries a database to identify the best ads for a particular audience. If there's high demand for a specific ad slot, the price may increase. Conversely, if demand is low, the price may decrease. This ensures that ad slots are filled efficiently and that advertisers are paying a fair price.\n\nThe impact of this technology is significant. It allows advertisers to maximize their return on investment by ensuring that their ads are shown to the most relevant audience at the most competitive price. It also benefits publishers by increasing inventory utilization and generating more revenue. The potential for this technology extends beyond ATV to other forms of digital advertising, making it a versatile and valuable asset. This innovation is set to transform the advertising landscape, making it more efficient, responsive, and profitable. The future holds even more dynamic adjustment based on past performance of similar campaigns.","technical_analysis":"Creating and Fulfilling Dynamic Advertisement Replacement Inventory introduces a sophisticated system for dynamically managing and optimizing advertisement inventory, particularly within the realm of addressable television (ATV). The technical architecture is built upon a foundation of real-time data analysis, algorithmic pricing, and seamless integration with existing advertising platforms.\n\nThe system comprises several key components. A central database stores comprehensive information about available advertisement slots, target audience demographics, CPM prices, and campaign performance metrics. A query module efficiently retrieves relevant data from the database based on specific criteria, such as target audience characteristics and campaign objectives. The core innovation lies within the pricing module, which employs a sophisticated algorithm to dynamically adjust CPM prices based on real-time demand and campaign performance.\n\nThe pricing algorithm takes into account several factors, including the demand for ATV impressions, the performance of programmable TV campaigns, and the margin for ad campaigns. The algorithm is designed to discount the CPM price of an advertisement when the demand for ATV impressions exceeds a predetermined threshold. This ensures that inventory is utilized effectively and that advertisers can acquire impressions at competitive prices. The system also adjusts ATV sell CPM prices based on the performance of programmable TV campaigns. This creates a feedback loop that continuously optimizes ad delivery, ensuring that advertisers are paying a fair price for impressions and that publishers are maximizing their revenue.\n\nImplementation requires careful consideration of data storage, algorithm design, and system integration. The database must be able to handle large volumes of data and support complex queries. The algorithm must be robust and able to adapt to changing market conditions. The system must be seamlessly integrated with existing advertising platforms, utilizing standard APIs and protocols. Performance characteristics are critical, requiring low-latency data retrieval and real-time pricing adjustments. Code-level implications involve the development of efficient data structures, optimized query algorithms, and robust error handling mechanisms. This patent enables a more dynamic, efficient, and profitable advertising ecosystem.","business_analysis":"Creating and Fulfilling Dynamic Advertisement Replacement Inventory presents a compelling business opportunity within the rapidly evolving advertising landscape. The core value proposition lies in its ability to dynamically manage and optimize advertisement inventory, leading to increased efficiency, improved targeting, and better ROI for both advertisers and publishers.\n\nThe market opportunity is substantial, driven by the increasing adoption of addressable television (ATV) and programmatic advertising. The demand for efficient and effective ad inventory management solutions is growing rapidly. This patent addresses a critical need in the market, offering a powerful solution for advertisers looking to maximize their advertising spend and publishers looking to increase their revenue.\n\nThe competitive advantages of this technology are significant. Traditional methods often result in unsold inventory, inefficient targeting, and suboptimal pricing. This patent offers a dynamic pricing mechanism that adjusts CPM prices based on real-time demand, ensuring that inventory is utilized effectively and that advertisers can acquire impressions at competitive prices. The business model for this technology could involve licensing the patent to advertising platforms, offering a software-as-a-service (SaaS) solution, or integrating the technology into existing advertising products.\n\nStrategic positioning is crucial. The technology should be positioned as a premium solution for advertisers and publishers looking to optimize their advertising spend and increase their revenue. The ROI projections are compelling, with the potential for significant increases in inventory utilization, improved targeting accuracy, and better ROI for both advertisers and publishers. This technology has the potential to disrupt the advertising industry, transforming the way advertisements are bought and sold. By enabling more dynamic and responsive inventory management, it can lead to a more efficient, transparent, and profitable advertising ecosystem.","faqs":null,"topics":["dynamic advertising","addressable television","programmatic advertising","CPM pricing","ad optimization"],"tech_cluster":null},"seo":{"title":"Dynamic Ad Replacement: Creating and Fulfilling Dynamic Advertisement Replacement Inventory","description":"Revolutionize your ad campaigns with Creating and Fulfilling Dynamic Advertisement Replacement Inventory! Dynamically adjust ad prices for maximum ROI. Full patent analysis.","keywords":["dynamic advertising","addressable television","programmatic advertising","CPM pricing","ad optimization","patent","patent US-9854326"]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9854326","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9854326","citation_suggestion":"Patentable. \"Creating and fulfilling dynamic advertisement replacement inventory\" (US-9854326). https://patentable.app/patents/US-9854326","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9854326","json":"https://patentable.app/api/llm-context/US-9854326","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T14:46:59.969Z"}