Display System for Smart Products

1. A display system comprising: a display screen located in a retail store and behind a plurality of smart products that are on physical display in the retail store, wherein each smart product is positioned relative to and adjacent to a set location on the display screen and is available for purchase by a customer; an input device including a graphical user interface that displays a plurality of selectable scenes; a processor coupled to the input device and configured to receive an indication that one of the plurality of scenes displayed in the graphical user interface of the input device has been selected, wherein upon receipt of the indication of selection of one of the plurality of selectable scenes, the processor: accesses the selected one of the plurality of scenes from a data store, each scene comprising digital media content; and instructs that the digital media content of the selected scene be played on the display screen, wherein the digital media content includes a sequence of frames of digital images including frames that describe features of one or more of the plurality of smart products on physical display in front of the display screen including select frames that produce a halo of light behind each of the one or more of the plurality of smart products when each of the one or more of the plurality of smart products is being described in the select frames and how at least two of the plurality of smart products are interconnected by one smart product prompting another smart product to perform a function; wherein the data store further includes timing instructions accessible by the processor and wherein the processor is further coupled to at least one of the plurality of smart products on display so that while the digital media content is played on the display screen, the processor activates or deactivates a tangible function on at least one of the plurality of smart products based on the timing instructions, the tangible function being a function perceivable by one or more senses of the customer.

2. The display system of claim 1 , wherein the plurality of smart products are each physically displayed on a display table using a placement mount so each smart product is fixed to the display table.

3. The display system of claim 1 , wherein the plurality of smart products are arranged in a display setting containing furnishings to exemplify a room in a house.

4. The display system of claim 1 , wherein the tangible function comprises a light on the one or more smart products.

5. A display system comprising: a plurality of smart products arranged in a physical display setting in a retail store and being available for purchase by a customer; a display screen separate from the plurality of smart products and located behind the plurality of smart products; an input device located in the display setting and including a graphical user interface that displays a plurality of selectable vignettes; a controller electronically coupled to the input device, electronically coupled to the display screen and electronically coupled to one or more of the plurality of smart products arranged in the physical display setting in the retail store, the controller configured to receive an indication that one of the plurality of selectable vignettes has been selected, wherein upon receipt of the indication of selection of one of the plurality of selectable vignettes, the controller: accesses the selected one of the plurality of vignettes and timing instructions from a data store, each vignette comprising digital media content; instructs that the digital media content of the selected vignette be played on the display screen, wherein the digital media content includes a sequence of frames of digital images that describe features of one or more of the plurality of smart products on physical display in front of the display screen including how at least two of the plurality of smart products are interconnected by one smart product prompting another smart product to perform a function; and wherein while the digital media content is being played on the display screen and progressing forward in time, the controller activates or deactivates a tangible function on the one or more of the plurality of smart products that is being described by the digital media content being played on the display screen and based on the timing instructions, the tangible function being a function perceivable by one or more senses of the customer.

6. The display system of claim 5 , wherein each of the one or more smart products is positioned in the physical display setting relative to and adjacent to a known location on the display screen.

7. The display system of claim 5 , wherein the display setting contains furnishings to exemplify a room in a house.

8. The display system of claim 5 , wherein the display setting comprises a display table where each smart product is physically fixed to the display table with a placement mount.

9. The display system of claim 5 , wherein the sequence of frames of digital images further comprise select frames that produce a halo of light behind each of the one or more of the plurality of smart products on physical display in front of the display screen when each of the one or more of the plurality of smart products is being described in the select frames.

10. The display system of claim 5 , wherein the tangible function comprises a light on the one or more of the plurality of smart products.

11. A method of displaying media content on a display screen comprising: receiving, by a processor, from an input device an indication that one of a plurality of vignettes has been selected; accessing, by the processor, the selected one of the plurality of vignettes from a data store, wherein each vignette comprises digital media content; instructing, by the processor, that the digital media content of the selected vignette be played on a display screen located in a retail store and behind a plurality of smart products that are on physical display in the retail store, wherein each smart product is positioned relative to and adjacent to a set location on the display screen and is available for purchase by a customer and wherein the digital media content includes a sequence of frames of digital images including select frames that produce a halo of light at the set location on the display screen behind each of one or more of the plurality of smart products when each of the one or more of the plurality of smart products is being described in the select frames and how at least two of the plurality of smart products are interconnected by one smart product prompting another smart product to perform a function; and accessing timing instructions in the data store so that while the digital media content is played on the display screen and progressing forward in time, the processor activates or deactivates a tangible function on the one or more of the plurality of smart products that is being described by the digital media content based on the timing instructions, the tangible function being a function perceivable by one or more senses of the customer.

12. The method of claim 11 , wherein the tangible function comprises a light on the one or more of the plurality of smart products.

13. The method of claim 11 , wherein the sequence of frames of the digital images further include select frames when the halo of light disappears from the display screen at the set location.

14. The method of claim 11 , wherein the plurality of smart products are each physically displayed on a table using a placement mount so each smart product is fixed to the table.

15. The method of claim 11 , wherein the plurality of smart products are arranged in a display setting containing furnishings to exemplify a room in a house.