Legal claims defining the scope of protection. Each claim is shown in both the original legal language and a plain English translation.
1. A method for using a processing device to automatically arrange a display of electronic content in an electronic communication, the method comprising: identifying a subject matter type associated with both a first online content item having a first presentation type and a second online content item having a second presentation type; determining that a client previously interacted more extensively with online content having the first presentation type and the subject matter type as compared to online content having the second presentation type and the subject matter type; selecting, based on determining that the client interacted more extensively with the online content having the first presentation type, a layout for the electronic communication that provides access to the electronic content, the electronic content comprising the first online content item and the second online content item, wherein the layout more prominently displays a first portion for accessing the first online content item having the first presentation type as compared to a second portion for accessing the second online content item having the second presentation type; and configuring a server system to provide, via a graphical interface and over a data network, computing devices with access to the electronic communication having the selected layout.
The invention relates to optimizing the presentation of electronic content in communications based on user interaction history. The problem addressed is the inefficient display of diverse content types in electronic communications, which can lead to poor user engagement. The solution involves analyzing a user's past interactions with different content presentation types (e.g., text, images, videos) and subject matter types (e.g., news, entertainment) to determine preferences. When preparing an electronic communication containing multiple content items of varying presentation types, the system identifies the subject matter type shared by the items. It then evaluates the user's interaction history to determine which presentation type they engage with more extensively for that subject matter. Based on this analysis, the system selects a layout that prioritizes the more preferred presentation type, ensuring the corresponding content is more prominently displayed. The communication is then configured and delivered via a server system to user devices, enhancing accessibility and engagement by aligning content presentation with user preferences. This approach improves user experience by dynamically adapting content display to individual interaction patterns.
2. The method of claim 1 , wherein the first presentation type comprises at least one of textual content, video content, audio content, and image content; wherein the second presentation type comprises at least another of the textual content, the video content, the audio content, and the image content.
This invention relates to a method for presenting information in multiple formats to enhance user engagement and accessibility. The method addresses the problem of users having different preferences or needs for how information is delivered, such as textual, video, audio, or image-based content. The solution involves dynamically selecting and presenting information in at least two distinct formats, ensuring that users can interact with the content in a way that best suits their preferences or situational constraints. The method first identifies a primary presentation type for the information, which can be textual, video, audio, or image-based content. Then, it selects a secondary presentation type that differs from the primary type, ensuring the information is conveyed in at least two distinct formats. For example, if the primary format is textual, the secondary format could be video, audio, or images. This approach allows users to choose or automatically receive the information in multiple formats, improving comprehension and accessibility. The method may also include adapting the presentation based on user preferences, device capabilities, or environmental factors, such as low-light conditions or audio restrictions. By providing information in diverse formats, the invention ensures broader accessibility and engagement across different user groups and scenarios.
3. The method of claim 1 , wherein determining that the client interacted more extensively with the online content having the first presentation type comprises at least one of: determining that the client accessed the online content having the first presentation type prior to accessing the online content having the second presentation type; determining that the client accessed the online content having the first presentation type without accessing the online content having the second presentation type; determining that the client accessed the online content having the first presentation type for a longer duration than the online content having the second presentation type; determining that a larger proportion of the online content having the first presentation type was presented to the client as compared to the online content having the second presentation type; and determining that the client navigated to different portions of the online content having the first presentation type more frequently than the client navigated to different portions of the online content having the second presentation type.
This invention relates to analyzing user interaction with online content to determine preferences based on presentation types. The problem addressed is the need to assess which presentation formats (e.g., video, text, interactive) engage users more effectively. The method involves tracking how a client interacts with different presentation types of the same content. It determines that a user prefers one presentation type over another by evaluating multiple interaction metrics. These include accessing the preferred content first or exclusively, spending more time on it, viewing a larger proportion of it, or navigating it more frequently. The analysis helps optimize content delivery by identifying which formats drive higher engagement. The method supports adaptive content strategies, such as prioritizing preferred formats or tailoring recommendations based on observed behavior. This approach enhances user experience by aligning content presentation with individual preferences, improving retention and satisfaction. The solution is applicable in digital advertising, educational platforms, and media streaming services where content format impacts engagement.
4. The method of claim 1 , wherein the layout displaying the first portion more prominently than the second portion comprises at least one of: including the first portion at a greater vertical position or a greater horizontal position in the layout than the second portion; including the first portion in a first layer having a greater visibility than a second layer in which the second portion is included; and using a larger size for the first portion than the second portion.
This invention relates to user interface design for displaying information in a layout where certain content is prioritized over other content. The problem addressed is the need to effectively highlight important information within a user interface to improve user engagement and comprehension. The solution involves methods for displaying a first portion of content more prominently than a second portion within a layout. The prominence can be achieved through various techniques, including positioning the first portion at a higher vertical or horizontal position in the layout compared to the second portion. Additionally, the first portion can be placed in a more visible layer, such as a foreground layer, while the second portion is in a less visible background layer. Another technique involves rendering the first portion at a larger size than the second portion, making it more noticeable to the user. These methods ensure that key information is easily identifiable and prioritized in the user interface, enhancing usability and user experience. The techniques can be applied in various digital interfaces, such as websites, applications, or software dashboards, to guide user attention toward critical content.
5. The method of claim 1 , wherein an extent to which the client interacted with the online content having the first and second presentation types is determined using electronic communications that were previously transmitted to a plurality of clients and that provided access to the online content associated with the subject matter type, wherein determining that the client interacted more extensively with the online content having the first presentation type comprises: identifying a first extent of interactions that are associated with a first subset of the plurality of clients that includes the client; identifying a second extent of interactions that are associated with a second subset of the plurality of clients that does not include the client; and determining that the first extent of interactions is greater than the second extent of interactions.
This invention relates to analyzing user interactions with online content to determine preferences for different presentation types. The problem addressed is the need to assess how users engage with content presented in varying formats (e.g., text, video, interactive elements) to optimize content delivery. The method involves tracking electronic communications sent to multiple users, which provide access to online content of a specific subject matter type. The system evaluates interaction levels by comparing two groups of users: one that includes the target user and another that excludes them. The first group's interactions with content in a first presentation type are measured and compared to the second group's interactions with content in a second presentation type. If the first group shows significantly higher engagement, it is concluded that the target user prefers the first presentation type. This approach helps tailor content delivery based on observed user behavior patterns, improving engagement and personalization. The method relies on historical interaction data to infer preferences without direct user input, making it scalable and adaptable to diverse content types.
6. The method of claim 1 , wherein an extent to which the client interacted with the online content having the first and second presentation types is determined by accessing a client profile associated with the client, wherein the client profile comprises a plurality of engagement scores, wherein each of the plurality of engagement scores indicates a respective extent of interaction with respective online content having both a respective presentation type and a respective subject matter type, wherein the method further comprises: receiving, subsequent to a transmission of the electronic communication, interaction data indicative of interactions with the first online content item and the second online content item; updating the client profile based on the received interaction data, wherein the updated client profile indicates that the client has interacted more extensively with online content with the subject matter type and the second presentation type as compared to online content with the subject matter type and the first presentation type; selecting, for an additional electronic communication, an additional layout based on the updated client profile indicating more extensive interaction with the second presentation type for the subject matter type, wherein the additional electronic communication provides access to a third online content item having the subject matter type and the first presentation type and also provides access to a fourth online content item having the subject matter type and the second presentation type, wherein the additional layout displays a portion for accessing the fourth online content item more prominently than a portion for accessing the third online content item.
This invention relates to personalized online content delivery systems that adapt based on user engagement. The system tracks how a user interacts with different types of online content, such as articles, videos, or interactive media, which are categorized by both presentation type (e.g., text, video, interactive) and subject matter type (e.g., news, entertainment, education). A client profile stores engagement scores for each combination of presentation and subject matter type, reflecting the user's interaction history. When sending an electronic communication (e.g., an email or notification) containing multiple content items of the same subject matter but different presentation types, the system analyzes the user's profile to determine their preferred presentation type. Interaction data from the user's engagement with the content is collected and used to update the profile, refining the engagement scores. For subsequent communications, the system selects a layout that prioritizes the presentation type the user has shown a stronger preference for, making the preferred content more visually prominent. For example, if a user engages more with video content than text on a given topic, future communications will display video content in a more prominent position. This dynamic adaptation ensures content is presented in a way that aligns with the user's interaction patterns, enhancing engagement and relevance.
7. The method of claim 1 , further comprising: identifying an additional subject matter type associated with a third online content item having the first presentation type and a fourth online content item having the second presentation type; determining, using electronic communications previously transmitted to the client, that the client interacted more extensively with an online content item having the additional subject matter type and the second presentation type as compared to a previous online content item having the additional subject matter type and the first presentation type; based on determining that the client interacted more extensively with the online content item the additional subject matter type and the second presentation type, selecting an additional layout for an additional electronic communication that provides access to the third online content item and the fourth online content item, wherein the additional layout displays a portion for accessing the fourth online content item more prominently than a portion for accessing the third online content item; and providing access to the additional layout via the graphical interface.
This invention relates to personalized content presentation in electronic communications, addressing the challenge of optimizing user engagement by dynamically adjusting content layouts based on interaction history. The system identifies subject matter types associated with online content items and analyzes a client's past interactions to determine preferences for specific presentation types (e.g., video vs. text). If a client consistently engages more with content of a particular subject matter type in a second presentation format (e.g., video) over a first format (e.g., text), the system selects a layout that prioritizes access to content of that subject matter type in the preferred format. For example, if a user frequently interacts with video content about technology but rarely with text-based technology content, the system will design an electronic communication layout where the video content is more prominently displayed than the text content. This adaptive approach enhances user experience by tailoring content presentation to individual preferences, increasing engagement and relevance. The system leverages historical interaction data to inform layout decisions, ensuring that content is presented in the most effective manner for each user.
8. A system comprising: a processor; and a non-transitory computer-readable medium communicatively coupled to the processor, wherein the processor is configured for executing program code stored in the non-transitory computer-readable medium and thereby performing operations comprising: identifying a subject matter type associated with both a first online content item having a first presentation type and a second online content item having a second presentation type, determining that a client previously interacted more extensively with online content having the first presentation type and the subject matter type as compared to online content having the second presentation type and the subject matter type, selecting a layout for an electronic communication that provides access to the first online content item and the second online content item, wherein the layout is selected based on determining that the client interacted more extensively with the online content having the first presentation type, wherein the layout more prominently displays a first portion for accessing the first online content item having the first presentation type as compared to a second portion for accessing the second online content item having the second presentation type, and providing access to the electronic communication with the selected layout via a graphical interface.
This system addresses the challenge of optimizing the presentation of online content to users based on their interaction history. The system operates in the domain of digital content delivery, where users are presented with multiple content items of different types (e.g., text, video, images) and formats. The system identifies the subject matter type shared by two or more online content items, each having distinct presentation types (e.g., one video and one text article). It then analyzes the user's past interactions to determine which presentation type they engage with more extensively for that subject matter. For example, if a user frequently watches videos but rarely reads articles on a particular topic, the system selects a layout that prioritizes video content. The layout is designed to prominently display the preferred content type (e.g., larger video thumbnail) while de-emphasizing the less-preferred type (e.g., smaller text link). The system then generates an electronic communication (e.g., email, notification) with this optimized layout and delivers it via a graphical interface. This approach enhances user engagement by tailoring content presentation to individual preferences.
9. The system of claim 8 , wherein the first presentation type comprises at least one of textual content, video content, audio content, and image content; wherein the second presentation type comprises at least another of the textual content, the video content, the audio content, and the image content.
This invention relates to a system for presenting information in multiple formats to enhance user engagement and accessibility. The system addresses the problem of users having different preferences or needs for how content is delivered, such as textual, video, audio, or image-based formats. The system dynamically selects and presents content in a first format while also providing the same content in a second, distinct format to accommodate diverse user preferences. For example, if the first presentation type is textual, the second could be video, ensuring users who prefer visual or auditory learning can access the same information. The system may also include a user interface that allows users to switch between formats or select their preferred presentation type. Additionally, the system may analyze user behavior to determine the most effective format for delivering content, optimizing engagement and comprehension. The invention aims to improve accessibility and user experience by providing flexible, multi-format content delivery tailored to individual needs.
10. The system of claim 8 , wherein determining that the client interacted more extensively with the online content having the first presentation type comprises at least one of: determining that the client accessed the online content having the first presentation type prior to accessing the online content having the second presentation type; determining that the client accessed the online content having the first presentation type without accessing the online content having the second presentation type; determining that the client accessed the online content having the first presentation type for a longer duration than the online content having the second presentation type; determining that a larger proportion of the online content having the first presentation type was presented to the client as compared to the online content having the second presentation type; and determining that the client navigated to different portions of the online content having the first presentation type more frequently than the client navigated to different portions of the online content having the second presentation type.
The system analyzes user interactions with online content to determine preferences based on presentation types. The system identifies when a user interacts more extensively with content of a first presentation type compared to a second presentation type. This determination is made by evaluating multiple interaction metrics, including the order of access (e.g., accessing the first type before the second), exclusivity (e.g., accessing only the first type), duration (e.g., spending more time on the first type), content consumption (e.g., viewing a larger proportion of the first type), and navigation frequency (e.g., navigating more frequently within the first type). The system uses these metrics to infer user preferences for specific presentation formats, such as text, video, or interactive elements, and may adjust content delivery accordingly. This approach helps optimize user engagement by tailoring content presentation based on observed behavior. The system may be part of a larger content delivery or recommendation framework that dynamically adapts to user interactions.
11. The system of claim 8 , wherein the layout displaying the first portion more prominently than the second portion comprises at least one of: including the first portion at a greater vertical position or a greater horizontal position in the layout than the second portion; including the first portion in a first layer having a greater visibility than a second layer in which the second portion is included; and using a larger size for the first portion than the second portion.
This invention relates to a system for displaying information in a layout where different portions of content are presented with varying prominence. The problem addressed is the need to prioritize certain information over other information in a user interface, ensuring that key content is more noticeable and accessible to users. The system achieves this by adjusting the layout to display a first portion of content more prominently than a second portion. This prominence can be achieved through multiple techniques. The first portion may be positioned higher vertically or further horizontally in the layout compared to the second portion, making it more immediately visible. Alternatively, the first portion can be placed in a foreground layer with higher visibility, while the second portion is in a background layer with lower visibility. Another method involves rendering the first portion at a larger size than the second portion, ensuring it stands out. These techniques can be used individually or in combination to enhance the visibility and importance of the first portion relative to the second portion. The system is designed to improve user experience by guiding attention to the most relevant content efficiently.
12. The system of claim 8 , wherein the processor is configured for determining an extent to which the client interacted with the online content having the first and second presentation types by using electronic communications that were previously transmitted to a plurality of clients and that provided access to the online content associated with the subject matter type, wherein determining that the client interacted more extensively with the online content having the first presentation type comprises: identifying a first extent of interactions that are associated with a first subset of the plurality of clients that includes the client; identifying a second extent of interactions that are associated with a second subset of the plurality of clients that does not include the client; and determining that the first extent of interactions is greater than the second extent of interactions.
This invention relates to a system for analyzing client interactions with online content presented in different formats. The system addresses the challenge of determining which presentation type of online content is more engaging to users, particularly when the content covers the same subject matter. The system processes electronic communications previously sent to multiple clients, which provided access to online content of a specific subject matter type but in different presentation formats (e.g., text, video, interactive). The system evaluates interaction data to compare engagement levels between two groups of clients: one group that includes the target client and another group that excludes the target client. By analyzing the extent of interactions (e.g., clicks, time spent, shares) for each group, the system determines whether the target client's interactions with one presentation type are significantly higher than those of the broader client population. This allows the system to infer which presentation type is more effective for the target client, enabling personalized content delivery or optimization of future content strategies. The system leverages historical interaction data to make these determinations without requiring real-time user input, improving efficiency in content personalization.
13. The system of claim 8 , wherein the processor is configured for determining an extent to which the client interacted with the online content having the first and second presentation types by accessing a client profile associated with the client, wherein the client profile comprises a plurality of engagement scores, wherein each of the plurality of engagement scores indicates a respective extent of interaction with respective online content having both a respective presentation type and a respective subject matter type, wherein the operations further comprise: receiving, subsequent to a transmission of the electronic communication, interaction data indicative of interactions with the first online content item and the second online content item; updating the client profile based on the received interaction data, wherein the updated client profile indicates that the client has interacted more extensively with online content with the subject matter type and the second presentation type as compared to online content with the subject matter type and the first presentation type; selecting, for an additional electronic communication, an additional layout based on the updated client profile indicating more extensive interaction with the second presentation type for the subject matter type, wherein the additional electronic communication provides access to a third online content item having the subject matter type and the first presentation type and also provides access to a fourth online content item having the subject matter type and the second presentation type, wherein the additional layout displays a portion for accessing the fourth online content item more prominently than a portion for accessing the third online content item.
This invention relates to a system for optimizing the presentation of online content based on user engagement. The system addresses the challenge of tailoring content delivery to individual preferences by dynamically adjusting the layout of electronic communications (e.g., emails or notifications) to prioritize content formats that users engage with more frequently. The system includes a processor that analyzes a client profile containing engagement scores, which quantify how extensively a user interacts with different types of online content. Each engagement score corresponds to a specific combination of presentation type (e.g., video, text, image) and subject matter type (e.g., news, entertainment). After sending an electronic communication with multiple content items, the system receives interaction data (e.g., clicks, time spent) and updates the client profile. If the data shows the user engages more with content of a particular presentation type (e.g., videos over text) for a given subject matter, the system selects a new layout for future communications. In this layout, content items matching the preferred presentation type are displayed more prominently than others. For example, if a user interacts more with videos than text about sports, subsequent communications will highlight video content over text-based content. This adaptive approach ensures users are more likely to engage with content that aligns with their preferences, improving user experience and content effectiveness.
14. The system of claim 8 , the operations further comprising: identifying an additional subject matter type associated with a third online content item having the first presentation type and a fourth online content item having the second presentation type; determining, using electronic communications previously transmitted to the client, that the client interacted more extensively with an online content item having the additional subject matter type and the second presentation type as compared to a previous online content item having the additional subject matter type and the first presentation type; based on determining that the client interacted more extensively with the online content item the additional subject matter type and the second presentation type, selecting an additional layout for an additional electronic communication that provides access to the third online content item and the fourth online content item, wherein the additional layout displays a portion for accessing the fourth online content item more prominently than a portion for accessing the third online content item; and providing access to the additional layout via the graphical interface.
This invention relates to personalized content presentation in digital systems, specifically optimizing how online content is displayed to users based on their interaction history. The problem addressed is improving user engagement by dynamically adjusting the layout of content presentations to prioritize formats that users prefer for specific subject matter types. The system identifies subject matter types associated with online content items and analyzes a user's past interactions with different presentation formats (e.g., text, video, images) for those types. If a user consistently engages more with a particular format (e.g., video over text) for a given subject matter, the system selects a layout that prominently displays content in that preferred format. For example, if a user interacts more with video content about technology than text articles, the system will prioritize video presentations when showing technology-related content in future communications. The system tracks electronic communications sent to the user to determine interaction patterns, then applies this data to customize the presentation of new content. The layout adjustments ensure that the most engaging format for each subject matter type is displayed more prominently, enhancing user experience and engagement. This approach dynamically adapts to individual preferences without requiring explicit user input.
15. A non-transitory computer-readable medium having program code that is executable by a processor stored thereon, the program code comprising: program code for identifying a subject matter type associated with both a first online content item having a first presentation type and a second online content item having a second presentation type; program code for determining that a client previously interacted more extensively with online content having the first presentation type and the subject matter type as compared to online content having the second presentation type and the subject matter type; program code for selecting a layout for an electronic communication that provides access to the first online content item and the second online content item, wherein the layout is selected based on determining that the client interacted more extensively with the online content having the first presentation type, wherein the layout more prominently displays a first portion for accessing the first online content item having the first presentation type as compared to a second portion for accessing the second online content item having the second presentation type; and program code for providing access to the electronic communication with the selected layout via a graphical interface.
This invention relates to personalized content presentation in electronic communications, addressing the challenge of optimizing user engagement by tailoring the layout of content based on individual interaction patterns. The system analyzes a user's historical engagement with different types of online content, specifically comparing interactions with content of a particular subject matter type but differing presentation types (e.g., video vs. text). If the user has shown a preference for one presentation type over another for a given subject matter, the system selects a layout for an electronic communication that prioritizes access to content matching the preferred presentation type. For example, if a user frequently engages with video content on a specific topic but less with text-based content on the same topic, the system will design the communication layout to prominently feature the video content while relegating the text content to a less prominent position. The system then delivers this customized layout via a graphical interface, enhancing user experience by aligning content presentation with the user's demonstrated preferences. This approach improves engagement by reducing friction in accessing preferred content formats.
16. The non-transitory computer-readable medium of claim 15 , wherein the first presentation type comprises at least one of textual content, video content, audio content, and image content; wherein the second presentation type comprises at least another of the textual content, the video content, the audio content, and the image content, wherein determining that the client interacted more extensively with the online content having the first presentation type comprises at least one of: determining that the client accessed the online content having the first presentation type prior to accessing the online content having the second presentation type; determining that the client accessed the online content having the first presentation type without accessing the online content having the second presentation type; determining that the client accessed the online content having the first presentation type for a longer duration than the online content having the second presentation type; determining that a larger proportion of the online content having the first presentation type was presented to the client as compared to the online content having the second presentation type; and determining that the client navigated to different portions of the online content having the first presentation type more frequently than the client navigated to different portions of the online content having the second presentation type.
This invention relates to a system for analyzing user interaction with online content presented in different formats, such as text, video, audio, or images. The system determines a user's preference for one content format over another by tracking various interaction metrics. These metrics include the order in which the user accesses different formats, whether the user engages with one format exclusively, the duration of engagement with each format, the proportion of content consumed, and the frequency of navigation within each format. By comparing these metrics, the system identifies which format the user interacts with more extensively. This analysis helps tailor future content delivery to align with the user's preferred format, improving engagement and personalization. The system operates by storing interaction data and applying algorithms to evaluate the metrics, enabling dynamic adaptation of content presentation based on observed user behavior. The invention enhances user experience by optimizing content delivery according to individual preferences.
17. The non-transitory computer-readable medium of claim 15 , wherein the layout displaying the first portion more prominently than the second portion comprises at least one of: including the first portion at a greater vertical position or a greater horizontal position in the layout than the second portion; including the first portion in a first layer having a greater visibility than a second layer in which the second portion is included; and using a larger size for the first portion than the second portion.
This invention relates to a computer-implemented method for displaying information in a user interface, specifically addressing the challenge of prioritizing and presenting content in a way that enhances user engagement and comprehension. The system dynamically adjusts the layout of displayed content to emphasize certain portions over others, ensuring key information is more visible and accessible. The layout modifications include positioning the first portion of content higher vertically or further horizontally than the second portion, placing the first portion in a more visible layer than the second, or rendering the first portion at a larger size. These adjustments are applied to a non-transitory computer-readable medium storing instructions for executing the display logic. The method ensures that critical information is prioritized without overwhelming the user, improving usability and efficiency in data presentation. The system may also incorporate user interaction data to determine which portions of content should be emphasized, adapting the layout in real-time based on user behavior or predefined criteria. This approach is particularly useful in applications where information density is high, such as dashboards, reports, or collaborative workspaces, where clarity and quick access to key details are essential.
18. The non-transitory computer-readable medium of claim 15 , wherein program code for determining an extent to which the client interacted with the online content having the first and second presentation types comprises program code for using electronic communications that were previously transmitted to a plurality of clients and that provided access to the online content associated with the subject matter type, wherein determining that the client interacted more extensively with the online content having the first presentation type comprises: identifying a first extent of interactions that are associated with a first subset of the plurality of clients that includes the client; identifying a second extent of interactions that are associated with a second subset of the plurality of clients that does not include the client; and determining that the first extent of interactions is greater than the second extent of interactions.
This invention relates to analyzing user interactions with online content presented in different formats to determine which presentation type is more engaging. The problem addressed is the difficulty in assessing how different presentation styles (e.g., text, video, interactive elements) affect user engagement with content of the same subject matter. The solution involves a computer-implemented method that evaluates historical interaction data from multiple users to compare engagement levels between two presentation types. Specifically, the system identifies a first group of users (including the target client) who interacted with content in a first presentation format and a second group who interacted with the same content in a second format. By comparing the interaction metrics (e.g., time spent, clicks, shares) between these groups, the system determines which presentation type yields higher engagement. This analysis helps optimize content delivery by identifying the most effective presentation style for a given subject matter. The method leverages existing electronic communications (e.g., emails, notifications) that provided access to the content, ensuring the analysis is based on real-world usage data rather than hypothetical scenarios. The approach avoids subjective bias by relying on measurable interaction patterns across a diverse user base.
19. The non-transitory computer-readable medium of claim 15 , wherein program code for determining an extent to which the client interacted with the online content having the first and second presentation types comprises program code for accessing a client profile associated with the client, wherein the client profile comprises a plurality of engagement scores, wherein each of the plurality of engagement scores indicates a respective extent of interaction with respective online content having both a respective presentation type and a respective subject matter type, wherein the program code further comprises: program code for receiving, subsequent to a transmission of the electronic communication, interaction data indicative of interactions with the first online content item and the second online content item; program code for updating the client profile based on the received interaction data, wherein the updated client profile indicates that the client has interacted more extensively with online content with the subject matter type and the second presentation type as compared to online content with the subject matter type and the first presentation type; program code for selecting, for an additional electronic communication, an additional layout based on the updated client profile indicating more extensive interaction with the second presentation type for the subject matter type, wherein the additional electronic communication provides access to a third online content item having the subject matter type and the first presentation type and also provides access to a fourth online content item having the subject matter type and the second presentation type, wherein the additional layout displays a portion for accessing the fourth online content item more prominently than a portion for accessing the third online content item.
This invention relates to personalized online content delivery systems that adapt based on user engagement. The system tracks how users interact with different types of online content, categorized by presentation type (e.g., layout, format) and subject matter type (e.g., topic). A client profile stores engagement scores that quantify interaction levels with specific content combinations. When a user interacts with content, the system updates their profile to reflect preferences for certain presentation types within subject matter categories. For example, if a user engages more with a second presentation type (e.g., video) than a first (e.g., text) for a given subject, the system prioritizes the second type in future communications. Subsequent content layouts are dynamically adjusted to emphasize preferred presentation types, such as displaying a video more prominently than text for the same topic. This adaptive approach optimizes user engagement by tailoring content presentation based on historical interaction patterns. The system ensures continuous learning by updating profiles with new interaction data, refining future content delivery strategies.
20. The non-transitory computer-readable medium of claim 15 , the program code further comprising: program code for identifying an additional subject matter type associated with a third online content item having the first presentation type and a fourth online content item having the second presentation type; program code for determining, using electronic communications previously transmitted to the client, that the client interacted more extensively with an online content item having the additional subject matter type and the second presentation type as compared to a previous online content item having the additional subject matter type and the first presentation type; program code for based on determining that the client interacted more extensively with the online content item the additional subject matter type and the second presentation type, selecting an additional layout for an additional electronic communication that provides access to the third online content item and the fourth online content item, wherein the additional layout displays a portion for accessing the fourth online content item more prominently than a portion for accessing the third online content item; and program code for providing access to the additional layout via the graphical interface.
The invention relates to personalized content presentation in electronic communications, specifically optimizing the layout of content items based on user interaction patterns. The system analyzes a user's past engagement with online content items of different subject matter types and presentation formats (e.g., text, video, images). When a new set of content items is to be presented, the system identifies an additional subject matter type shared by two items—one with a first presentation type (e.g., text) and another with a second presentation type (e.g., video). The system then evaluates the user's historical interactions, determining whether the user engaged more extensively with content of this subject matter type when presented in the second format (e.g., video) compared to the first format (e.g., text). Based on this determination, the system selects a layout for an electronic communication that prioritizes access to the content item with the second presentation type, displaying it more prominently than the other item. This layout is then provided to the user via a graphical interface. The goal is to enhance user engagement by dynamically adapting content presentation based on individual preferences inferred from past behavior.
Unknown
April 14, 2020
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