10762519

On-Line Coupon Use

PublishedSeptember 1, 2020
Assigneenot available in USPTO data we have
Technical Abstract

Patent Claims
17 claims

Legal claims defining the scope of protection. Each claim is shown in both the original legal language and a plain English translation.

Claim 1

Original Legal Text

1. A computer-implemented method comprising: receiving at an online retail website a plurality of promotional codes for a plurality of respective offers as part of a request for a dynamic landing page user interface where the request is provided in response to selection of a single control provided on a page displaying the plurality of respective offers as previously selected offers; for each promotional code in the plurality of promotional codes, using the promotional code to identify a product associated with the promotional code; and transmitting the dynamic landing page user interface to display for each promotional code in the plurality of promotional codes: an identifier for the product associated with the promotional code, a discount associated with the promotional code's offer, and a shopping cart control for adding the product associated with the promotional code to an electronic shopping cart.

Plain English Translation

Online retail systems and dynamic user interfaces. This invention addresses the problem of efficiently presenting personalized offers and product information to a user based on their selections. The method involves receiving, at an online retail website, multiple promotional codes associated with different offers. This reception occurs as part of a request for a dynamic landing page user interface. The request is triggered when a user selects a single control displayed on a page that already shows a list of previously selected offers. For each received promotional code, the system identifies a specific product linked to that code. Subsequently, a dynamic landing page user interface is generated and transmitted back to the user. This interface is configured to display, for every promotional code, the identifier of the associated product, the discount offered by that promotional code, and a control element that allows the user to add the product to an electronic shopping cart.

Claim 2

Original Legal Text

2. The computer-implemented method of claim 1 further comprising: receiving an indication that one of the controls for adding at least one product to the electronic shopping cart has been selected and in response adding the corresponding at least one product to the electronic shopping cart; completing a purchase transaction of the at least one product added to the shopping cart by applying the discount associated with the promotional code's offer for the at least one product; determining an amount saved by the application of the discount; and sending the amount saved and an identifier for the user to a server that contains an indication that the user had selected the offer.

Plain English Translation

This invention relates to an electronic shopping system that processes promotional offers and discounts during online transactions. The system enhances user experience by applying promotional discounts to selected products in an electronic shopping cart and tracking user engagement with promotional offers. When a user selects a control to add a product to their shopping cart, the system adds the product and applies any applicable discount associated with a promotional code. The system then completes the purchase transaction with the discounted price, calculates the amount saved due to the discount, and sends this information along with a user identifier to a server. The server records that the user engaged with the promotional offer, enabling tracking and analysis of user behavior and promotional effectiveness. This approach streamlines the checkout process while providing valuable data for marketing and customer engagement strategies. The system ensures seamless integration of promotional offers into the shopping workflow, improving user satisfaction and enabling businesses to measure the impact of their marketing campaigns.

Claim 3

Original Legal Text

3. The computer-implemented method of claim 1 wherein using the promotional code to identify at least one product associated with the promotional code comprises identifying multiple products associated with the promotional code.

Plain English translation pending...
Claim 4

Original Legal Text

4. The computer-implemented method of claim 3 wherein transmitting a page comprises transmitting a control to allow a user to disambiguate which of the multiple products are to be added to the electronic shopping cart.

Plain English Translation

This invention relates to e-commerce systems that handle product disambiguation when multiple similar products are selected for an electronic shopping cart. The problem addressed is the ambiguity that arises when a user attempts to add a product to a shopping cart, but multiple similar or identical products exist in the system, making it unclear which specific product should be added. For example, a user may select a product that has variations such as different sizes, colors, or configurations, or there may be multiple identical products from different sellers. The solution involves transmitting a page or interface to the user that includes a control mechanism specifically designed to resolve this ambiguity. This control allows the user to explicitly select or disambiguate which of the multiple available products should be added to the shopping cart. The control may present the user with options, such as different product variations or seller choices, and require the user to make a selection before the product is added. This ensures that the correct product is added to the cart, improving user experience and reducing errors in the ordering process. The method may also involve receiving the user's selection and then adding the specified product to the cart. This approach is particularly useful in systems where product listings may have multiple variations or where multiple sellers offer the same product.

Claim 5

Original Legal Text

5. The computer-implemented method of claim 4 further comprising: receiving an indication that one of the respective controls for adding a respective product to the electronic shopping cart has been selected and in response adding the respective product to the electronic shopping cart; completing a purchase transaction of the respective product added to the shopping cart by applying the respective discount associated with the respective product; determining an amount saved by the application of the respective discount; and sending the amount saved and an identifier for the user to a server that contains an indication that the user had selected the respective offer.

Plain English Translation

This invention relates to an electronic shopping system that enhances user experience by applying dynamic discounts to products in an online shopping cart. The system addresses the problem of static pricing models that do not adapt to user behavior or preferences, leading to missed opportunities for personalized promotions and increased customer engagement. The method involves displaying a plurality of products in an electronic shopping interface, each associated with a respective control for adding the product to an electronic shopping cart. Each product is also linked to a respective offer, such as a discount, that is applied when the product is added to the cart. When a user selects a product control, the system adds the product to the cart and applies the associated discount. The system then completes the purchase transaction with the discounted price, calculates the amount saved due to the discount, and sends this information along with a user identifier to a server. The server records that the user selected the offer, enabling tracking of user behavior and personalized promotions in future interactions. This approach improves the shopping experience by dynamically applying discounts based on user selections, increasing customer satisfaction and potentially driving higher sales. The system also provides valuable data for analyzing user preferences and optimizing future marketing strategies.

Claim 6

Original Legal Text

6. The computer-implemented method of claim 5 wherein completing a purchase transaction of the respective product added to the shopping cart comprises completing a purchase transaction of fewer than all of the respective products transmitted on the dynamic landing page user interface.

Plain English Translation

This invention relates to e-commerce systems, specifically methods for managing online shopping carts and purchase transactions. The problem addressed is the inefficiency of traditional shopping cart systems that require users to complete transactions for all selected items at once, which can be inconvenient or unnecessary when users only wish to purchase a subset of items. The method involves a dynamic landing page user interface that displays multiple products to a user. When a user adds a product to their shopping cart, the system enables the completion of a purchase transaction for that individual product without requiring the user to purchase all products displayed on the landing page. This allows for selective purchasing, improving user flexibility and convenience. The system dynamically updates the user interface to reflect the status of each product in the shopping cart, ensuring clarity throughout the transaction process. The method also includes mechanisms to handle partial transactions, such as updating inventory levels and processing payments for only the selected items, while maintaining the ability to continue shopping or modify the cart. This approach enhances the user experience by providing a more streamlined and adaptable purchasing process.

Claim 7

Original Legal Text

7. A non-transitory computer-readable medium having computer-executable instructions stored thereon, the computer-executable instructions cause a processor to perform steps comprising: displaying a set of available retail offers; receiving a selection of at least one of the available retail offers and based on the selection, designating the at least one available retail offer as a selected offer; displaying a set of multiple selected offers and a single control to redeem selected offers online wherein the step of displaying multiple selected offers is performed before items have been placed in an electronic shopping cart; receiving a selection of the single control; and transmitting a respective code for each of the multiple selected offers to an online retail website in response to the selection of the single control to request a single page comprising item descriptions for items related to each of the transmitted codes.

Plain English Translation

This invention relates to a digital system for managing and redeeming retail offers in an online shopping environment. The problem addressed is the inefficiency of traditional online shopping where users must manually apply individual promotional codes to their shopping cart, often after selecting items, leading to a fragmented and time-consuming redemption process. The system provides a streamlined approach by displaying a set of available retail offers, such as discounts or promotions, to a user. Upon selecting one or more offers, the system designates them as "selected offers" and presents them in a consolidated list before any items are added to the electronic shopping cart. A single control, such as a button, is displayed to redeem all selected offers at once. When the user activates this control, the system transmits a unique code for each selected offer to an online retail website. The website then generates a single page displaying item descriptions related to the transmitted codes, allowing the user to browse and select items that qualify for the applied promotions. This eliminates the need for manual code entry and ensures that eligible items are displayed upfront, improving the shopping experience. The system operates through computer-executable instructions stored on a non-transitory medium, executed by a processor to perform these steps.

Claim 8

Original Legal Text

8. The non-transitory computer-readable medium of claim 7 wherein displaying a set of available retail offers comprises displaying retail offers that can be redeemed at physical stores and offers that can be redeemed at the online retail website.

Plain English Translation

This invention relates to a digital system for displaying retail offers to users, addressing the challenge of consolidating and presenting both in-store and online redemption options in a unified interface. The system retrieves and displays a set of available retail offers, including those redeemable at physical retail locations and those redeemable through an online retail website. The offers may be filtered or sorted based on user preferences, location, or other criteria to enhance relevance. The system also tracks user interactions with the offers, such as viewing or redeeming them, to refine future recommendations. Additionally, the system may integrate with loyalty programs, allowing users to apply accumulated points or rewards toward eligible offers. The display of offers is dynamic, updating in real-time to reflect changes in availability, expiration, or user eligibility. The system ensures seamless access to both physical and digital redemption options, improving user convenience and engagement with retail promotions.

Claim 9

Original Legal Text

9. The non-transitory computer-readable medium of claim 7 wherein transmitting a code for at least one of the multiple selected offers to an online retail website comprises transmitting the code as part of a request for a dynamic landing page of the online retail web site.

Plain English Translation

This invention relates to a system for dynamically generating and transmitting promotional codes to online retail websites. The problem addressed is the inefficiency of static promotional codes, which often require manual entry by users and lack real-time customization based on user behavior or preferences. The system involves a computer-readable medium storing instructions for a method that selects multiple offers from a database based on user data, such as browsing history or purchase patterns. The selected offers are then transmitted to an online retail website as part of a request for a dynamic landing page. The dynamic landing page is generated by the retail website in response to the request, incorporating the transmitted promotional codes. This allows the website to display personalized offers to the user without requiring manual code entry. The method also includes generating a unique identifier for each transmitted code to track its usage and effectiveness. The system may further filter offers based on additional criteria, such as geographic location or device type, to enhance relevance. The dynamic landing page ensures that the promotional codes are seamlessly integrated into the user experience, improving conversion rates and user engagement. This approach eliminates the need for users to manually apply codes, streamlining the shopping process.

Claim 10

Original Legal Text

10. The non-transitory computer-readable medium of claim 7 wherein displaying a list of multiple selected offers comprises displaying an indication of which of the multiple selected offers may be redeemed online.

Plain English Translation

This invention relates to a system for managing and displaying digital offers, such as coupons or promotions, with a focus on distinguishing between offers that can be redeemed online versus those requiring in-person redemption. The system addresses the problem of users struggling to identify which offers are eligible for online redemption, leading to confusion and missed opportunities. The invention involves a computer-readable medium storing instructions that, when executed, cause a computing device to display a list of multiple selected offers. Each offer in the list includes an indication, such as a visual marker or label, specifying whether the offer can be redeemed online. This indication helps users quickly determine redemption options without needing to review each offer's details. The system may also include a user interface that allows users to filter or sort offers based on redemption type, further enhancing usability. The underlying method involves retrieving offer data from a database, processing the data to determine redemption eligibility, and dynamically generating the display with the appropriate indicators. The invention improves user experience by reducing ambiguity and streamlining the redemption process.

Claim 11

Original Legal Text

11. The non-transitory computer-readable medium of claim 10 wherein transmitting a code comprises transmitting codes only for offers that had a displayed indication that the offers could be redeemed online.

Plain English Translation

This invention relates to digital offer redemption systems, specifically improving the efficiency of transmitting redemption codes for online offers. The problem addressed is the unnecessary transmission of codes for offers that cannot be redeemed online, which wastes bandwidth and processing resources. The solution involves selectively transmitting only those codes associated with offers that had a visible indication (e.g., a label or icon) indicating they could be redeemed online. This ensures that codes are only sent for offers that users can actually redeem digitally, reducing redundant data transmission. The system likely includes a database of offers with metadata indicating redemption methods, a user interface displaying offer details, and a backend process that filters and transmits codes based on the redemption eligibility metadata. The invention optimizes network and server resources by avoiding the transmission of irrelevant codes, improving system performance and user experience. This approach is particularly useful in mobile applications or web platforms where bandwidth and processing efficiency are critical.

Claim 12

Original Legal Text

12. The non-transitory computer-readable medium of claim 7 further comprising displaying an amount saved that is based on offers redeemed online and offers redeemed at physical stores.

Plain English translation pending...
Claim 13

Original Legal Text

13. A computer-implemented method comprising: displaying a set of available offers; receiving an input representing a selection of one of the available offers; based on the input, storing an indication that the available offer was selected by a user; displaying a plurality of offers selected by the user along with a single control to request a page that facilitates online purchase of items associated with each of the plurality of selected offers; receiving an input representing selection of the single control and in response sending a request for the page that facilitates online purchase of items associated with each of the plurality of selected offers; and receiving and displaying the page that facilitates online purchase of items associated with the plurality of selected offers such that for each of the plurality of selected offers, the page provides a respective add to cart button such that when the add to cart button for a selected offer is selected, an item associated with the selected offer is added to an electronic shopping cart of the user.

Plain English Translation

This invention relates to an online shopping system that allows users to select multiple offers and proceed to a unified purchase page. The system displays a set of available offers, such as discounts or promotions, and receives user input selecting one or more of these offers. The selected offers are stored and later displayed together with a single control, such as a button or link, that initiates a request for a purchase page. When the user selects this control, the system sends a request for a page that facilitates the online purchase of items associated with all selected offers. The system then receives and displays this purchase page, which includes an "add to cart" button for each selected offer. Selecting an "add to cart" button adds the corresponding item to the user's electronic shopping cart, allowing them to complete the purchase. This approach streamlines the shopping process by consolidating multiple selected offers into a single purchase workflow, reducing the need for repeated navigation and selection steps. The system is particularly useful in e-commerce platforms where users may want to compare and purchase multiple offers efficiently.

Claim 14

Original Legal Text

14. The computer-implemented method of claim 13 further comprising retrieving an amount the user has saved on purchases of items by redeeming previously selected offers and displaying the amount saved on purchases with the set of offers selected by the user.

Plain English Translation

This invention relates to a computer-implemented method for enhancing user engagement with promotional offers, particularly in digital shopping platforms. The method addresses the challenge of motivating users to actively participate in promotional programs by providing real-time feedback on their savings and encouraging continued engagement. The method involves tracking a user's interaction with a set of selected offers, such as discounts or coupons, and calculating the total savings generated from redeeming those offers during purchases. The system then retrieves and displays this savings amount alongside the currently selected offers, providing users with a clear, cumulative view of their financial benefits. This feature reinforces the value of the offers and incentivizes further participation. Additionally, the method may include generating a set of offers based on user preferences or historical data, presenting them in a user interface, and allowing the user to select or deselect offers. The system dynamically updates the displayed savings as new offers are redeemed, ensuring the information remains accurate and relevant. This approach leverages behavioral economics to drive user engagement by making the benefits of participation transparent and immediate. The method is particularly useful in e-commerce, loyalty programs, and digital advertising, where user retention and conversion rates are critical.

Claim 15

Original Legal Text

15. The computer-implemented method of claim 13 wherein the amount the user has saved on purchases of items by redeeming previously selected offers comprises a sum of an amount the user saved by redeeming previously selected offers at physical stores and the amount the user saved redeeming previously selected offers online.

Plain English Translation

This invention relates to a system for tracking and displaying savings from redeemed offers in both physical and online retail environments. The problem addressed is the lack of a unified way for users to track their savings across different shopping channels, making it difficult to measure the total value of redeemed offers. The method involves calculating the total savings a user has accumulated by redeeming offers. This total is derived from two components: savings from offers redeemed at physical stores and savings from offers redeemed online. The system aggregates these amounts to provide a comprehensive view of the user's total savings. The method ensures that savings from both offline and online transactions are accounted for, giving users a complete picture of their financial benefits from offer redemptions. This approach helps users better understand the value they derive from participating in promotional offers across multiple shopping platforms. The system may also include features to display this aggregated savings data to the user, enhancing transparency and encouraging continued engagement with the offer redemption program.

Claim 16

Original Legal Text

16. The computer-implemented method of claim 13 wherein displaying a set of offers selected by a user further comprises displaying an indication of which selected offers can be redeemed online.

Plain English Translation

This invention relates to a computer-implemented method for managing and displaying user-selected offers, particularly in an online redemption system. The method addresses the problem of users struggling to identify which of their selected offers can be redeemed online versus those requiring in-store redemption, leading to confusion and inefficiency. The method involves displaying a set of offers that a user has previously selected, with an additional visual indication highlighting which of these offers are eligible for online redemption. This indication may include icons, text labels, or color coding to clearly distinguish online-redeemable offers from others. The system dynamically updates this display based on real-time data, ensuring users can quickly determine redemption options without manual verification. The method integrates with a broader offer management system that tracks user selections, offer eligibility, and redemption channels. It may also include filtering or sorting features to further organize offers by redemption type, expiration date, or other criteria. The goal is to streamline the user experience by reducing ambiguity and improving accessibility to online redemption options. This approach is particularly useful in e-commerce, loyalty programs, and digital coupon platforms where seamless redemption is critical.

Claim 17

Original Legal Text

17. The computer-implemented method of claim 13 wherein the page that facilitates online purchase of items associated with the plurality of selected offers further comprises for at least one selected offer, a disambiguation control that displays a plurality of products that can be purchased using the selected offer and that allows the user to select at most one of the displayed plurality of products to add to the shopping cart when the add to cart button for the selected offer is selected.

Plain English Translation

This invention relates to an online shopping system that enhances the user experience by providing disambiguation controls for selected offers. The system addresses the problem of ambiguity in online offers where a single promotional offer may apply to multiple products, leading to user confusion or unintended selections. The method involves displaying a page that facilitates the online purchase of items associated with a plurality of selected offers. For at least one of these offers, the system includes a disambiguation control that presents a list of products eligible for purchase using the selected offer. The user can then select only one product from this list to add to their shopping cart when they choose the "add to cart" option for the offer. This ensures clarity and prevents accidental or unintended selections, improving the overall shopping experience. The system dynamically adjusts the available product options based on the selected offer, ensuring that only valid choices are presented to the user. This approach streamlines the purchasing process while maintaining flexibility in offer applicability.

Patent Metadata

Filing Date

Unknown

Publication Date

September 1, 2020

Inventors

Sarah Roxanne Peterson
Amber M. Reimer
Ananth Ranganath
Patrick Jon Vesperman
Evan Jacob Hovorka
Andrew Johnson
Raja Ramachandran
John Howard Reinschmidt

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