Legal claims defining the scope of protection. Each claim is shown in both the original legal language and a plain English translation.
1. A method for incentivizing data distribution between computing devices, the method comprising: receiving tag information at a server sent from a user device after the user device scanned a tag associated with a product or service; identifying at the server that a social media account associated with the user device includes permission to take actions via the associated social media account; sending an offer from the server to the user device based on the received tag information and the permission, the offer specifying a reward for taking one or more actions related to promoting the product or service; receiving information that identifies that the user device has taken a first promotional action via the associated social media account; identifying that the user device has provided an authorization to share a promotional message via a second social media account associated with the user device; generating an activity score based on the first promotional action and the authorization to share the promotional message; and sending a communication from the server to the user device indicating that the reward has been earned based on the generated activity score, wherein the reward is provided after the sending of the communication.
Technology Domain: Digital Marketing and User Engagement Problem: This invention addresses the challenge of effectively incentivizing users to promote products or services through social media, thereby increasing data distribution and brand visibility. Invention Summary: A method for encouraging users to distribute promotional data involves a server receiving tag information from a user device after the user scans a tag related to a product or service. The server then checks if the user's associated social media account has permission to perform actions. Based on the scanned tag information and this permission, the server sends an offer to the user device. This offer details a reward for performing promotional actions related to the product or service. The system then receives confirmation that the user device has completed a first promotional action on social media. It also identifies if the user has authorized sharing a promotional message via a second social media account. An activity score is calculated based on these promotional actions and the authorization to share. Finally, the server sends a communication to the user device indicating that the reward has been earned, with the reward being provided after this communication is sent.
2. The method of claim 1 , further comprising receiving one or more social media activity metrics from a social media platform associated with the second social media account, the social media activity metrics measuring a number of communications received in response to the shared promotional message.
This invention relates to systems for tracking and analyzing promotional messages shared via social media accounts. The problem addressed is the lack of visibility into the effectiveness of promotional content distributed through social media platforms, particularly when shared by secondary accounts not directly controlled by the content creator. The method involves monitoring social media activity metrics associated with a promotional message shared by a second social media account. These metrics quantify the engagement generated by the shared content, such as the number of communications (e.g., likes, comments, shares, or direct messages) received in response to the message. By analyzing these metrics, the system evaluates the reach and impact of the promotional content when disseminated through indirect channels. This approach enables content creators or advertisers to assess the performance of their campaigns beyond their primary accounts, providing insights into how shared content performs in broader social networks. The method may also involve comparing these metrics against baseline data or predefined thresholds to determine the success of the promotional strategy. This solution enhances marketing analytics by incorporating engagement data from secondary accounts, offering a more comprehensive view of content distribution and audience interaction.
3. The method of claim 2 , further comprising: storing in a database an identifier associated with the user device; and updating the database to include the one or more social media activity metrics in association with the user device.
This invention relates to tracking and storing social media activity metrics associated with user devices. The problem addressed is the need to monitor and analyze user engagement across social media platforms to improve targeted content delivery, advertising, or user experience personalization. The method involves collecting social media activity metrics from a user device, such as likes, shares, comments, or time spent on content. These metrics are then stored in a database alongside an identifier linked to the user device, allowing for the association of activity data with specific users. The system may also update the database dynamically as new activity metrics are generated, ensuring real-time or near-real-time tracking. This enables businesses or platforms to refine their strategies based on user behavior patterns. The invention may integrate with existing social media platforms or operate as a standalone analytics tool, providing insights into user engagement trends and preferences. The stored data can be used for targeted advertising, content recommendations, or behavioral analysis, enhancing the efficiency of digital marketing and user interaction strategies.
4. The method of claim 1 , further comprising calculating a second score associated with at least one action taken by the user device, wherein calculating the second score is based on a number of followers associated with the at least one action taken by the user device.
5. The method of claim 3 , further comprising: retrieving the one or more social media activity metrics from the database; and identifying that the activity score has met a reward threshold, wherein the communication that the reward has been earned is based on the identification that the activity score meets the reward threshold.
6. The method of claim 2 , wherein the number of communications includes at least one of a number of views, a number of comments, a number of shares, or a number of likes associated with the message.
This invention relates to analyzing digital communications, particularly tracking engagement metrics for messages in online platforms. The problem addressed is the need to quantify and assess the impact or reach of digital content, such as posts, comments, or shares, by measuring user interactions. The method involves determining the number of communications associated with a message, where these communications include at least one of the following: the number of views, comments, shares, or likes. These metrics are used to evaluate the engagement level of the message, providing insights into its popularity, relevance, or influence. The method may also involve comparing these metrics against thresholds or benchmarks to categorize the message's performance or trigger specific actions, such as notifications or content recommendations. Additionally, the method may analyze the temporal distribution of these communications to identify trends or patterns in user engagement over time. The invention can be applied in social media, content management systems, or any digital platform where tracking user interactions is valuable for content optimization, audience analysis, or marketing strategies.
7. A non-transitory computer-readable storage medium having embodied thereon a program executable by a processor of a server for implementing a method for incentivizing data distribution between computing devices, the method comprising: receiving tag information at the server from a user device after the user device scanned a tag associated with a product or service; identifying at the server that a social media account associated with the user device includes permission to take actions via the associated social media account; sending an offer from the server to the user device based on the received tag information and the permission, the offer specifying a reward for taking one or more actions related to promoting the product or; receiving information that identifies that the user device has taken a first promotional action via the associated social media account; identifying that the user device has provided an authorization to share a promotional message via a second social media account associated with the user device; generating an activity score based on the first promotional action and the authorization to share the promotional message; and sending a communication from the server to the user device indicating that that the reward has been earned based on the generated activity score, wherein the reward is provided after the sending of the communication.
8. The non-transitory computer-readable storage medium of claim 7 , the program further executable to receive one or more social media activity metrics from a social media platform associated with the second social media account, the social media activity metrics measuring a number of communications received in response to the shared promotional message.
9. The non-transitory computer-readable storage medium of claim 8 , the program further executable to store in a database an identifier associated with the user device; and update the database to include the one or more social media activity metrics in association with the user device.
This invention relates to systems for tracking and analyzing social media activity metrics associated with user devices. The problem addressed is the need to efficiently collect, store, and update social media activity data in a centralized database for analysis. The system involves a non-transitory computer-readable storage medium containing program instructions that, when executed, perform several functions. First, the program identifies a user device and retrieves one or more social media activity metrics associated with that device. These metrics may include engagement data, content interactions, or other relevant social media behaviors. The program then stores an identifier for the user device in a database, ensuring the device can be uniquely tracked. Additionally, the program updates the database to associate the retrieved social media activity metrics with the user device's identifier. This allows for centralized tracking and analysis of social media activity over time, enabling insights into user behavior and trends. The system ensures data is accurately linked to the correct device, facilitating more precise analytics and reporting. The invention improves upon prior methods by automating the collection and storage of social media activity data, reducing manual effort and enhancing data accuracy.
10. The non-transitory computer-readable storage medium of claim 7 , the program further executable to calculate a second score associated with at least one action taken by the user device, wherein calculating the second score is based on a number of followers associated with the at least one action taken by the user device via the associated social media account.
11. The non-transitory computer-readable storage medium of claim 10 , the program further executable to: retrieve the one or more social media activity metrics from the database; and identify that the activity score has met a reward threshold, wherein the communication that the reward has been earned is based on the identification that the activity score meets the reward threshold.
12. The non-transitory computer-readable storage medium of claim 8 , wherein the number of communications includes to at least one of a number of views, a number of comments, a number of shares, or a number of likes associated with the message.
13. An apparatus for implementing a method for incentivizing data distribution between computing devices, the apparatus comprising: a memory of a server; and a processor of a server that executes instructions out of the memory to: process tag information received from a user device after the user device scanned a tag, the tag associated with a product or service, identify that a social media account associated with the user device includes permission to take actions via the associated social media account, prepare an offer to send to the user device based on the received tag information and the permission, the offer specifying a reward for taking one or more actions related to promoting the product or service, wherein the prepared offer is sent to the user device, identify that the user device has taken a first promotional action via the associated social media account, identify that the user device has provided an authorization to share a promotional message via a second social media account associated with the user device, generate an activity score based on the first promotional action and the authorization to share the promotional message; and prepare a communication to be sent to the user device indicating that the reward has been earned based on the generated activity score, wherein the communication is sent to the user device and the reward is provided after the sending of the communication.
14. The apparatus of claim 13 , wherein the processor executes further instructions to receive one or more social media activity metrics from a social media platform associated with the second social media account, the social media activity metrics measuring a number of communications received in response to the shared promotional message.
15. The apparatus of claim 14 , the processor executes further instructions out of the memory to: store in a database an identifier associated with the user device, and update the database to include the one or more social media activity metrics in association with the user device.
16. The apparatus of claim 13 , wherein the processor executes further instructions out of the memory to calculate a second score associated with at least one action taken by the user device, wherein calculating the second score is based on a number of followers associated with the at least one action taken by the user device.
This invention relates to a system for evaluating user actions in a social media or online platform by analyzing engagement metrics. The apparatus includes a processor and memory storing instructions that, when executed, perform various functions. The processor calculates a first score for a user device based on engagement metrics such as likes, shares, or comments associated with content generated by the user device. Additionally, the processor calculates a second score for at least one action taken by the user device, where this second score is determined by the number of followers associated with the action. The system may also determine a combined score by aggregating the first and second scores, which can be used to rank or prioritize content, influence recommendations, or assess user influence within the platform. The apparatus may further include a network interface for receiving user-generated content and engagement data from multiple user devices, enabling real-time or periodic analysis of user activity. The invention aims to provide a more nuanced evaluation of user influence by considering both direct engagement metrics and the reach of the user's network.
17. The apparatus of claim 15 , the processor executes further instructions out of the memory to: retrieve the one or more social media activity metrics from the database; and identify that the activity score has met a reward threshold, wherein the communication that the reward has been earned is based on the identification that the activity score meets the reward threshold.
This invention relates to a system for tracking and rewarding social media activity. The system monitors user engagement on social media platforms by collecting activity metrics such as likes, shares, comments, and other interactions. These metrics are stored in a database and used to calculate an activity score, which quantifies the user's engagement level. The system includes a processor that retrieves the stored activity metrics and evaluates whether the activity score meets a predefined reward threshold. If the threshold is met, the system generates a communication to notify the user that they have earned a reward. The reward may be a digital badge, points, discounts, or other incentives. The system ensures that rewards are automatically triggered based on measurable engagement, encouraging users to maintain or increase their activity levels. The processor also manages the database, ensuring that activity data is accurately recorded and updated in real time. The invention aims to enhance user engagement by providing immediate feedback and tangible rewards for participation in social media activities.
Unknown
February 2, 2021
Browse 5M+ US patents with plain-English claim translations and AI-generated analysis.