Method and System for Online Conversion Attribution

1. A method for providing a quantifiable measure of effectiveness of an advertisement on a social media platform, the method comprising: receiving a user selection notification from an application executing on a device and providing access to the social media platform, the user selection notification representing an access to the advertisement on the social media platform by a user; generating a first timestamp for the user selection notification; generating a social media descriptor, the social media descriptor including a social media identifier, the first timestamp, and a short Uniform Resource Locator (URL) for the advertisement; and transmitting the social media descriptor to a user mapping service, the user mapping service being configured to map the social media descriptor to a short URL descriptor associated with the short URL based at least in part on the social media identifier.

2. The method of claim 1 , wherein the short URL descriptor includes the short URL identifier, and wherein the quantifiable measure of effectiveness of the advertisement represents a correspondence between the social media identifier and the short URL identifier.

3. The method of claim 2 , wherein the social media identifier includes a login name of an account associated with the user of the social media platform.

4. The method of claim 1 , wherein the first timestamp indicates when the selection notification is received at the social media platform via the application executing on the device.

5. The method of claim 1 , wherein the short URL descriptor includes a short URL identifier and a second timestamp.

6. The method of claim 5 , wherein the second timestamp indicates when the selection notification is received by a short URL service configured to resolve the short URL to the advertisement.

7. The method of claim 6 , further comprising periodically synchronizing a first time base for generating the first timestamp with a second time base for generating the second timestamp.

8. A system for providing a quantifiable measure of effectiveness of an advertisement on a social media platform, the system comprising: at least one computer processor; and a memory configured to store instructions that are executable by the at least one computer processor to: receive a user selection notification from an application executing on a device and providing access to the social media platform, the user selection notification representing an access to the advertisement on the social media platform by a user; generate a first timestamp for the user selection notification; generate a social media descriptor, the social media descriptor including a social media identifier, the first time stamp, and a short Uniform Resource Locator (URL) for the advertisement; and transmit the social media descriptor to a user mapping service, wherein the user mapping service is configured to map the social media descriptor with a short URL descriptor associated to the short URL based at least in part on the social media identifier.

9. The system of claim 8 , wherein the short URL descriptor includes the short URL identifier, and wherein the quantifiable measure of effectiveness of the advertisement represents a correspondence between the social media identifier and the short URL identifier.

10. The system of claim 9 , wherein the social media identifier includes a login name of an account associated with the user of the social media platform.

11. The system of claim 8 , wherein the first timestamp indicates when the selection notification is received at the social media platform via the application executing on the device.

12. The system of claim 8 , wherein the short URL descriptor includes a short URL identifier and a second timestamp.

13. The system of claim 12 , wherein the second timestamp indicates when the selection notification is received by a short URL service configured to resolve the short URL to the advertisement.

14. The system of claim 13 , wherein the processor is further configured to: periodically synchronize a first time base for generating the first timestamp with a second time base for generating the second timestamp.

15. A non-transitory computer readable medium for providing a quantifiable measure of effectiveness of an advertisement on a social media platform executing on a device, encoded with instructions that, when executed causes a processor to: receive a user selection notification from an application executing on a device and providing access to the social media platform, the user selection notification representing an access to the advertisement on the social media platform by a user; generate a first timestamp for the user selection notification; generate a social media descriptor, the social media descriptor including a social media identifier, the first time stamp, and a short Uniform Resource Locator (URL) for the advertisement; and transmit the social media descriptor to a user mapping service, wherein the user mapping service is configured to map the social media descriptor with a short URL descriptor associated to the short URL based at least in part on the social media identifier.

16. The non-transitory computer readable medium of claim 15 , wherein the effectiveness of the advertisement represents a correspondence between the social media identifier and a short URL identifier included in the short URL descriptor.

17. The non-transitory computer readable medium of claim 16 , wherein the social media identifier includes a login name of an account associated with the user of the social media platform.

18. The non-transitory computer readable medium of claim 15 , wherein the first timestamp indicates when the selection notification is received at the social media platform via the application executing on the device.

19. The non-transitory computer readable medium of claim 15 , wherein the short URL descriptor includes a short URL identifier and a second timestamp.

20. The non-transitory computer readable medium of claim 19 , wherein the instructions further include instructions to: periodically synchronize a first time base for generate the first timestamp with a second time base for generate the second timestamp.