Product-Focused Search Method and Apparatus

1. A method of facilitating selection of a paint by a user over a communication network, the method comprising: with a server component of a computer system, receiving a type of the paint available on a website desired by the user over the communication network; transmitting content over the communication network to be utilized by a user computer to present the user with an arrangement of available colors for the paint; receiving a desired color selected by the user from the arrangement of available colors; in response to the type of the paint and the desired color, the server component: generating search results including all variants of the paint available on the website that match both the type of the paint and the desired color selected by the user; generating content indicative of a collection of variants of the paint in the search results, the variants in the collection each having at least one common property; and without transmitting content over the communication network to cause the user computer to separately present all variants of the paint in the search results, conserving network resources and bandwidth by transmitting the content indicative of the collection and a selectable menu of options for specifying an additional parameter that identifies a desired variant of the paint.

2. The method of claim 1 , wherein said transmitting content to be utilized by the user computer to present the user with the arrangement of available colors occurs after the server component receives the type of the paint.

3. The method of claim 1 , wherein said transmitting content to be utilized by the user computer to present the user with the arrangement of available colors occurs before the server component receives the type of the paint.

4. The method of claim 1 further comprising transmitting content over the communication network to cause the user computer to present a second selectable menu of options for specifying a second additional parameter that, in combination with the additional parameter, uniquely identifies the desired variant of the paint.

5. The method of claim 4 , wherein the additional parameter comprises a sheen and the second additional parameter comprises a desired volume of the paint.

6. The method of claim 1 , wherein the additional parameter uniquely identifies the desired variant of the paint.

7. The method of claim 1 , wherein the additional parameter comprises at least one of a sheen and a desired volume of the paint.

8. The method of claim 1 , wherein said transmitting content to be utilized by the user computer to present the user with the arrangement of available colors for the paint comprises: transmitting content to establish a grid of the available colors arranged according to a color parameter; and magnifying a portion of the grid corresponding to the desired color selected by the user as a color of initial interest relative to other portions of the grid corresponding to colors that were not selected by the user.

9. A computer system for efficiently facilitating selection of a paint by a user over a communication network, the method comprising: a non-transitory computer storage device storing a database of paint that is selectable on a website; and a server component that: receives a type of the paint available on the website selected as being desired by the user over the communication network; transmits content over the communication network to be utilized by a user computer to present the user with an arrangement of available colors for the paint; receives a desired color selected by the user from the arrangement of available colors, and in response to the type of the paint and the desired color: generating search results including all variants of the paint available on the website that match both the type of the paint and the desired color selected by the user; generating content indicative of a collection of variants of the paint in the search results, the variants in the collection each having at least one common property; and without transmitting content over the communication network to cause the user computer to separately present all variants of the paint in the search results, conserving network resources and bandwidth by transmitting the content indicative of the collection and a selectable menu of options for specifying an additional parameter that identifies a desired variant of the paint.

10. The computer system of claim 9 , wherein the server component transmits the content to be utilized by the user computer to present the user with the arrangement of available colors after the server component receives the type of the paint.

11. The computer system of claim 9 , wherein the server component transmits the content to be utilized by the user computer to present the user with the arrangement of available colors before the server component receives the type of the paint.

12. The computer system of claim 9 , wherein the server component is further configured to transmit content over the communication network to cause the user computer to present a second selectable menu of options for specifying a second additional parameter that, in combination with the additional parameter, uniquely identifies the desired variant of the paint.

13. The computer system of claim 12 , wherein the additional parameter comprises a sheen and the second additional parameter comprises a desired volume of the paint.

14. The computer system of claim 9 , wherein the additional parameter uniquely identifies the desired variant of the paint.

15. The computer system of claim 9 , wherein the additional parameter comprises at least one of a sheen and a desired volume of the paint.

16. The computer system of claim 9 , wherein the server component is further configured to: transmit content to establish a grid of the available colors arranged according to a color parameter; and magnify a portion of the grid corresponding to the desired color selected by the user as a color of initial interest relative to other portions of the grid corresponding to colors that were not selected by the user.