Method and Device for Implementing Service Function

1. A computer-implemented method, comprising: sending, within an instant message conversation, an instant message from a terminal computing device to an instant messaging server; estimating, by the instant messaging server, a user-intent expressed in the instant message by performing a text-information analysis of a content in the instant message conversation; determining, by the instant messaging server based on the estimated user-intent, that a preset trigger condition of a service type is satisfied; responsive to determining that the preset trigger condition of the service type is satisfied, generating, by the instant messaging server, a service task of the service type; generating, by the instant messaging server, at least one service parameter associated with the service task, wherein the at least one service parameter is generated based on a content of a particular instant message in the instant message conversation or attributes of participants engaging in the instant message conversation; displaying, on the terminal computing device, a shortcut operation item according to an instruction received from the instant messaging server, wherein the shortcut operation item is associated with the service task and the at least one service parameter, wherein the instruction sent to the terminal computing device to display the shortcut operation item includes a display time for the shortcut operation item on the terminal computing device; receiving, prior to an expiry of the included display time or a preset display time associated with the terminal computing device, an operation indicative of user-interaction with the shortcut operation item; initiating, by the terminal computing device responsive to receiving the operation indicative of the user-interaction, the service task associated with the shortcut operation item by sending a request to execute the service task to the instant messaging server; receiving an instruction from the instant messaging server to display an execution result of the service task; and initiating display of the execution result of the service task on the terminal computing device; determining that the included display time or the preset display time associated with the terminal computing device has expired; and in response to determining the included display time or the preset display time has expired, ceasing to display of the shortcut operation item on the terminal computing device.

2. The computer-implemented method of claim 1 , wherein the service type is associated with a network payment service function that includes transferring or sending a red envelope, wherein the at least one service parameter of transferring a red envelope includes one or more of a transfer-out account, a transfer-in account, and a transfer amount, and wherein the at least one service parameter of sending a red envelope includes one or both of a red envelope sending account and a red envelope amount.

3. The computer-implemented method of claim 1 , wherein the preset trigger condition includes that at least one keyword corresponds to the service type or a semantic analysis result is consistent with a corresponding service type.

4. The computer-implemented method of claim 1 , further comprising: receiving a request from the terminal computing device to execute the service task, the request based on the operation indicative of the user-interaction with the shortcut operation item; executing the service task; and sending an instruction to the terminal computing device to display an execution result of the executed service task.

5. The computer-implemented method of claim 1 , wherein performing a text-information analysis of a content in the instant message conversation comprises performing a text-information analysis of a text content and a non-text content in the instant message conversation, wherein the non-text content is converted to corresponding text information before performing the text-information analysis.

6. The computer-implemented method of claim 1 , wherein the service type have two or more preset trigger conditions, comprising: the content in the instant message conversation includes at least one keyword, or a semantic analysis result is consistent with the service type.

7. A non-transitory, computer-readable medium storing one or more instructions executable by a computer system to perform operations comprising: sending, within an instant message conversation, an instant message from a terminal computing device to an instant messaging server; estimating, by the instant messaging server, a user-intent expressed in the instant message by performing a text-information analysis of a content in the instant message conversation; determining, by the instant messaging server based on the estimated user-intent, that a preset trigger condition of a service type is satisfied; responsive to determining that the preset trigger condition of the service type is satisfied, generating, by the instant messaging server, a service task of the service type; generating, by the instant messaging server, at least one service parameter associated with the service task, wherein the at least one service parameter is generated based on a content of a particular instant message in the instant message conversation or attributes of participants engaging in the instant message conversation; displaying, on the terminal computing device, a shortcut operation item according to an instruction received from the instant messaging server, wherein the shortcut operation item is associated with the service task and the at least one service parameter, wherein the instruction sent to the terminal computing device to display the shortcut operation item includes a display time for the shortcut operation item on the terminal computing device; receiving, prior to an expiry of the included display time or a preset display time associated with the terminal computing device, an operation indicative of user-interaction with the shortcut operation item; initiating, by the terminal computing device responsive to receiving the operation indicative of the user-interaction, the service task associated with the shortcut operation item by sending a request to execute the service task to the instant messaging server; receiving an instruction from the instant messaging server to display an execution result of the service task; and initiating display of the execution result of the service task on the terminal computing device; determining that the included display time or the preset display time associated with the terminal computing device has expired; and in response to determining the included display time or the preset display time has expired, ceasing to display of the shortcut operation item on the terminal computing device.

8. The non-transitory, computer-readable medium of claim 7 , wherein the service type is associated with a network payment service function that includes transferring or sending a red envelope, wherein the at least one service parameter of transferring a red envelope includes one or more of a transfer-out account, a transfer-in account, and a transfer amount, and wherein the at least one service parameter of sending a red envelope includes one or both of a red envelope sending account and a red envelope amount.

9. The non-transitory, computer-readable medium of claim 7 , wherein the preset trigger condition includes that at least one keyword corresponds to the service type or a semantic analysis result is consistent with a corresponding service type.

10. The non-transitory, computer-readable medium of claim 7 , further comprising one or more instructions to: receiving a request from the terminal computing device to execute the service task, the request based on the operation indicative of the user-interaction with the shortcut operation item; executing the service task; and sending an instruction to the terminal computing device to display an execution result of the executed service task.

11. The non-transitory, computer-readable medium of claim 7 , wherein performing a text-information analysis of a content in the instant message conversation comprises performing a text-information analysis of a text content and a non-text content in the instant message conversation, wherein the non-text content is converted to corresponding text information before performing the text-information analysis.

12. The non-transitory, computer-readable medium of claim 7 , wherein the service type have two or more preset trigger conditions, comprising: the content in the instant message conversation includes at least one keyword, or a semantic analysis result is consistent with the service type.

13. A computer-implemented system, comprising: one or more computers; and one or more computer memory devices interoperably coupled with the one or more computers and having tangible, non-transitory, machine-readable media storing one or more instructions that, when executed by the one or more computers, perform one or more operations comprising: sending, within an instant message conversation, an instant message from a terminal computing device to an instant messaging server; estimating, by the instant messaging server, a user-intent expressed in the instant message by performing a text-information analysis of a content in the instant message conversation; determining, by the instant messaging server based on the estimated user-intent, that a preset trigger condition of a service type is satisfied; responsive to determining that the preset trigger condition of the service type is satisfied, generating, by the instant messaging server, a service task of the service type; generating, by the instant messaging server, at least one service parameter associated with the service task, wherein the at least one service parameter is generated based on a content of a particular instant message in the instant message conversation or attributes of participants engaging in the instant message conversation; displaying, on the terminal computing device, a shortcut operation item according to an instruction received from the instant messaging server, wherein the shortcut operation item is associated with the service task and the at least one service parameter, wherein the instruction sent to the terminal computing device to display the shortcut operation item includes a display time for the shortcut operation item on the terminal computing device; receiving, prior to an expiry of the included display time or a preset display time associated with the terminal computing device, an operation indicative of user-interaction with the shortcut operation item; initiating, by the terminal computing device responsive to receiving the operation indicative of the user-interaction, the service task associated with the shortcut operation item by sending a request to execute the service task to the instant messaging server; receiving an instruction from the instant messaging server to display an execution result of the service task; and initiating display of the execution result of the service task on the terminal computing device; determining that the included display time or the preset display time associated with the terminal computing device has expired; and in response to determining the included display time or the preset display time has expired, ceasing to display of the shortcut operation item on the terminal computing device.

14. The computer-implemented system of claim 13 , wherein the service type is associated with a network payment service function that includes transferring or sending a red envelope, wherein the at least one service parameter of transferring a red envelope includes one or more of a transfer-out account, a transfer-in account, and a transfer amount, and wherein the at least one service parameter of sending a red envelope includes one or both of a red envelope sending account and a red envelope amount.

15. The computer-implemented system of claim 13 , wherein the preset trigger condition includes that at least one keyword corresponds to the service type or a semantic analysis result is consistent with a corresponding service type.

16. The computer-implemented system of claim 13 , further comprising one or more instructions to: receiving a request from the terminal computing device to execute the service task, the request based on the operation indicative of the user-interaction with the shortcut operation item; executing the service task; and sending an instruction to the terminal computing device to display an execution result of the executed service task.

17. The computer-implemented system of claim 13 , wherein performing a text-information analysis of a content in the instant message conversation comprises performing a text-information analysis of a text content and a non-text content in the instant message conversation, wherein the non-text content is converted to corresponding text information before performing the text-information analysis.

18. The computer-implemented system of claim 13 , wherein the service type have two or more preset trigger conditions, comprising: the content in the instant message conversation includes at least one keyword, or a semantic analysis result is consistent with the service type.