Automating Content and Information Delivery

1. A computer-implemented method for automating electronic content presentation to a customer service representative in a Graphical User Interface (GUI) that streamlines interaction with a customer on a client computer, the method comprising: providing a GUI on a customer service representative's client computer coupled to a server computer via a computer network, the GUI receiving customer identification relating to the customer from the computer network; receiving, on the computer server, audio information from an ongoing communication between the customer and the customer service representative; analyzing, in the computer server, the audible information conveyed between the customer service representative and the client; providing in a first interface on the GUI a first scratchpad region configured such that the customer service representative enters information into the customer service representative's client computer during the audible conversation with the customer; determining, by the server computer, an ongoing conversation topic between the customer and the customer service representative based upon the analyzed audible information which includes generating a textual representation that represents at least a portion of the analyzed audio information by making reference to data stored in one or more databases coupled to the computer server; identifying, on the server computer additional information determined relevant to the ongoing conversation topic between the customer service representative and the customer wherein the additional information relates to a change in family status including addition of a new child to be displayed as an additional element on the GUI of the customer service representative's client computer; determining by the server, questions to be asked by the customer service representative based upon the determined ongoing conversation topic between the customer and the customer service representative, wherein the determined questions relate to changing an insurance policy of the customer based upon the life status change additional element relating to the new child; and displaying a second interface on the GUI of customer service representative's client computer, which second interface is presented separate from the first interface on the GUI, which second interface includes 1) the determined questions to be asked by the customer service representative during the ongoing communication with the customer; 2) the generated textual representation that represents at least a portion of the analyzed audio information; 3) the identified additional information determined relevant to the ongoing conversation topic between the customer service representative and the customer; and 4) an indicator indicating a risk characterization of the customer based upon the customer's past activity.

2. The computer-implemented method of claim 1 , wherein the additional information describes at least a portion of a process for altering a product already sold to the customer.

3. The computer-implemented method of claim 1 , wherein the additional information describes at least a portion of a process for initiating sale of a product to the customer.

4. The computer-implemented method of claim 3 , wherein the step of identifying the additional information includes querying a data source for additional customer information that is distinct from the received customer information.

5. The computer-implemented method of claim 1 , wherein the analyzed data relates to an amount of funds in an account being above a threshold, the account being associated with the customer, and wherein the additional information relates to suggestions for how the customer can utilize those funds.