Legal claims defining the scope of protection, as filed with the USPTO.
2. The method of claim 1 wherein configuring the predictive model includes setting a type of the specific user device, an identification of an operating system installed on the specific user device, and a type of video player installed on the operating system.
3. The method of claim 1 wherein the predictive model utilizes past performance data, the past performance data including past performance of other digital video ads on the specific user device.
4. The method of claim 1 wherein the specific user device is associated with a unique identifier of the specific user device.
5. The method of claim 1 wherein the plurality of digital video ads consists of at least five digital video ads.
6. The method of claim 1 further comprising predicting ad starts for the plurality of ads concurrently.
7. The method of claim 1 comprising, prior to the simulating, receiving bids for the digital video ads.
8. The method of claim 1 wherein real-time comprises less than 50 milliseconds.
9. The method of claim 1 wherein generating from the predictive model includes generating a confidence factor of the prediction comprising a certainty of correctness of the prediction.
10. The method of claim 1 performed in real time, wherein real time is less than 300 milliseconds.
11. The method of claim 3 further comprising receiving a performance report from the specific user device showing whether the digital video ad ran, and using the performance report to improve the predictive model.
13. The apparatus of claim 12 wherein configuring the predictive model includes setting a type of the specific user device, an identification of an operating system installed on the specific user device, and a type of video player installed on the operating system.
14. The apparatus of claim 12 wherein the predictive model utilizes past performance data, the past performance data including past performance of other digital video ads on the specific user device.
15. The apparatus of claim 12 wherein the specific user device is associated with a unique identifier of the specific user device.
16. The apparatus of claim 12 wherein the plurality of digital video ads consists of at least five digital video ads.
17. The apparatus of claim 12 further comprising predicting ad starts for the plurality of ads concurrently.
18. The apparatus of claim 12 comprising, prior to the simulating, receiving bids for the digital video ads.
19. The apparatus of claim 12 wherein real-time comprises less than 50 milliseconds.
20. The apparatus of claim 12 wherein generating from the predictive model includes generating a confidence factor of the prediction comprising a certainty of correctness of the prediction.
21. The apparatus of claim 12 performed in real time, wherein real time is less than 300 milliseconds.
22. The apparatus of claim 14 further comprising receiving a performance report from the specific user device showing whether the digital video ad ran, and using the performance report to improve the predictive model.
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October 11, 2022
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