System and Method for Modifying the Presentation of Advertisements to Minimize Loss of Sale

2. The system of claim 1, wherein the navigation data includes historical navigation data and current navigation data, and wherein each of the historical navigation data and the current navigation data comprises the one or more navigation metrics including at least the link parameters and the loss of sale metric.

3. The system of claim 2, wherein the current navigation data corresponds to navigation activity that occurred from a predetermined period of time to a current period of time.

4. The system of claim 1, wherein the presentation value is determined for a link parameter selected from a group including a placement of a link, a number of times a link is displayed to a user navigating the website, clicks on the link, an advertiser associated with the link, or an advertisement type associated with the link.

6. The system of claim 5, wherein the loss of sale covariate is selected using a comparison of website interaction between a control group of users shown displayed links and a treatment group of users not shown displayed links.

7. The system of claim 5, wherein generating the loss of sale model comprises generating a regression model with the loss of sale metric as a response variable and the loss of sale covariate as a predictor variable.

8. The system of claim 5, wherein the loss of sale model is usable for converting a variable specified in terms of the loss of sale metric to a variable specified in terms of the link parameters.

9. The system of claim 1, wherein the link is caused to be presented on the user interface of the client device in a location specified by the presentation value.

11. The method of claim 10, wherein the presentation value for the at least one of the link parameters is determined to cause a desired advertisement revenue in association with the loss of sale metric.

12. The method of claim 10, wherein the navigation data includes historical navigation data and current navigation data, and wherein each of the historical navigation data and the current navigation data comprises the one or more navigation metrics including at least the link parameters and the loss of sale metric, wherein the current navigation data corresponds to navigation activity that occurred from a predetermined period of time to a current period of time.

13. The method of claim 10, wherein the link parameters include at least one of a placement of a link, a number of times a link is displayed to a user navigating the website, clicks on the link, an advertiser associated with the link, or an advertisement type associated with the link.

14. The method of claim 10, wherein the loss of sale covariate is selected by the computing system using a comparison of website interaction between a control group of users shown displayed links and a treatment group of users not shown displayed links.

15. The method of claim 10, wherein the loss of sale model is usable for converting a variable specified in terms of the loss of sale metric to a variable specified in terms of the link parameters.

16. The method of claim 10, wherein the link is caused to be presented on the user interface of the client device in a location specified by the presentation value.

18. The non-transitory computer-readable medium of claim 17, wherein the navigation data includes historical navigation data and current navigation data, and wherein each of the historical navigation data and the current navigation data comprises the one or more navigation metrics including at least the link parameters and the loss of sale metric, wherein the current navigation data corresponds to navigation activity that occurred from a predetermined period of time to a current period of time.

19. The non-transitory computer-readable medium of claim 17, wherein the presentation value is determined for a link parameter selected from a group including a placement of a link, a number of times a link is displayed to a user navigating the website, clicks on the link, an advertiser associated with the link, or an advertisement type associated with the link.