Creating Meta-Descriptors of Marketing Messages to Facilitate In Delivery Performance Analysis, Delivery Performance Prediction and Offer Selection

2. The method of claim 1, wherein the plurality of meta-descriptors include a color meta-descriptor that describes hue and saturation of images within the content.

3. The method of claim 1, wherein the plurality of meta-descriptors include a font and style meta-descriptor that describes at least one of: a proportion of text relative to at least one image in the content; a style, color, and size of the text; or at a quantity and size of the at least one image.

4. The method of claim 1, wherein the plurality of meta-descriptors include a human meta-descriptor that specifies at least one of a number of people depicted in the content or attributes of the people depicted in the content.

5. The method of claim 1, wherein the plurality of meta-descriptors include a theme meta-descriptor that specifies a proportion of sales and discounts included in the content.

6. The method of claim 1, wherein the key performance indicator specifies one of an open rate or a click rate for the content.

8. The system of claim 7, wherein receiving the content comprises receiving at least one Hyper Text Markup Language (HTML) file that includes the content.

9. The system of claim 7, wherein the at least one meta-descriptor comprises a human meta-descriptor that specifies at least one of a number of people depicted in the content or attributes of the people depicted in the content.

11. The system of claim 7, wherein the at least one meta-descriptor comprises a color meta-descriptor that describes hue and saturation of images within the content.

12. The system of claim 7, wherein the key performance indicator specifies one of an open rate or a click rate for the content.

14. The method of claim 13, wherein presenting the subset of deliveries in the order based on the weighted meta-descriptors comprises displaying at least one historic performance metric for each delivery in the subset of deliveries.

15. The method of claim 13, the extracted meta-descriptors comprising a layout meta-descriptor that describes a placement configuration of text relative to an image in the content, the layout meta-descriptor being extracted by generating a spatial histogram of the content.

16. The method of claim 13, the extracted meta-descriptors comprising a human meta-descriptor that specifies at least one of a number of people depicted in the content or attributes of the people depicted in the content.

18. The method of claim 13, the extracted meta-descriptors comprising a color meta-descriptor that describes hue and saturation of images within the content.

19. The method of claim 13, wherein receiving the content comprises receiving at least one Hyper Text Markup Language (HTML) file that includes the content.

20. The method of claim 1, wherein receiving the content comprises receiving at least one Hyper Text Markup Language (HTML) file that includes the content.