Using Messaging Associated with Adaptive Bitrate Streaming to Perform Media Monitoring for Mobile Platforms

2. The mobile platform of claim 1, wherein the processor circuitry is to detect the resource identifier information based on at least one of a keyword or a text string.

3. The mobile platform of claim 1, wherein the processor circuitry is to search for a pattern of uniform resource locators (URLs) in successive ones of a plurality of outgoing messages to detect the resource identifier information.

4. The mobile platform of claim 3, wherein the pattern corresponds to a common domain name referenced by the URLs in the successive ones of the outgoing messages.

5. The mobile platform of claim 3, wherein the pattern corresponds to the successive ones of the outgoing messages being spaced apart by a duration associated with the online streaming protocol.

7. The mobile platform of claim 1, wherein the time value is to indicate when the outgoing message was detected.

9. The media monitoring apparatus of claim 8, wherein the network log information includes at least one of a timestamp corresponding to when the outgoing message including the resource identifier information was logged by the service provider, or location information specifying a location of the mobile platform at a time when the outgoing message including the resource identifier information was logged by the service provider.

10. The media monitoring apparatus of claim 8, wherein to request the network log information, the processor circuitry is to send, to the service provider, a request including the resource identifier information and a time range associated with when the outgoing message including the resource identifier information was detected.

12. The media monitoring apparatus of claim 8, wherein the processor circuitry is to obtain demographic information, in addition to the network log information, in response to providing the resource identification information to the service provider.

13. The media monitoring apparatus of claim 12, wherein the network log information and the demographic information omit personal information related to a subscriber associated with the mobile platform.

14. The media monitoring apparatus of claim 8, wherein the processor circuitry is to combine the network log information with media identification information associated with the resource identification information to monitor the presentation of the media on the mobile platform.

16. The media monitoring apparatus of claim 15, wherein the network log information includes at least one of a timestamp corresponding to when the outgoing message including the resource identifier information was logged by the service provider, or location information specifying a location of the mobile platform at a time when the outgoing message including the resource identifier information was logged by the service provider.

17. The media monitoring apparatus of claim 15, wherein processor circuitry is to omit personal information related to a subscriber associated with the mobile platform from the network log information before returning the network log information to the first server of the AME.

18. The media monitoring apparatus of claim 15, wherein the request includes the resource identifier information and a time range associated with when the outgoing message including the resource identifier information was detected by a meter on the mobile platform, the meter to report the resource identifier information to the first server of the AME.

21. The media monitoring apparatus of claim 20, wherein the processor circuitry is to omit personal information related to a subscriber associated with the mobile platform from the demographic information before forwarding the demographic information to the first server of the AME.