Missing Entity Alert and Retrieval

3. The media of claim 1, wherein the merchant information comprises a merchant name, a merchant location, merchant contact information, or a combination thereof.

4. The media of claim 1, wherein the missing entity account information comprises an account number, a name of a missing entity, or a combination thereof.

5. The media of claim 1, wherein the contact information comprises a missing entity contact name, a missing entity contact email address, a missing entity contact phone number, or a combination thereof.

6. The media of claim 1, wherein the messaging application is a phone application, a simple messaging service (SMS) application, a multimedia messaging service (MMS) application, an email application, or an instant messaging application.

8. The method of claim 7, wherein obtaining the contact information comprises communicating with a contacts data resource to obtain the contact information for the missing entity contact associated with the missing entity account information.

9. The method of claim 7, wherein the merchant information comprises a merchant name, a merchant location, merchant contact information, or a combination thereof.

10. The method of claim 7, wherein the missing entity account information comprises an account number, a name of a missing entity, or a combination thereof.

11. The method of claim 7, wherein the messaging application is a phone application, a simple messaging service (SMS) application, a multimedia messaging service (MMS) application, an email application, or an instant messaging application.

12. The method of claim 7, wherein the contact information comprises a missing entity contact name, a missing entity contact email address, a missing entity contact phone number, or a combination thereof.

13. The method of claim 7, wherein the transaction request is received from a conventional payment network.

14. The method of claim 7, wherein determining if the transaction is the missing entity transaction comprises identifying if the missing entity account information is associated with payment capabilities.

15. The method of claim 7, wherein determining if the transaction is the missing entity transaction comprises identifying if the type of the transaction is a $1 preauthorization transaction.

17. The computing device of claim 16, wherein the transaction is payment transaction, a $1 pre-authorization transaction, or a missing entity transaction.

18. The computing device of claim 16, wherein the instructions to obtain the contact information for the missing entity contact associated with the missing entity account information direct the computing device to communicate with a contacts data resource to obtain the contact information for the missing entity contact associated with the missing entity account information, the missing entity account information comprising an account number, a name of a missing entity, or a combination thereof.

19. The computing device of claim 16, wherein the missing entity alert is an API call comprising the missing entity account information and the merchant information.