Systems and Methods for Tracking of Non-Wagering Account Associated with Gaming Environment

3. The player tracking system of claim 2, wherein the incentive is a coupon.

4. The player tracking system of claim 2, wherein the transaction parameter identifies one or more merchants.

5. The player tracking system of claim 2, further comprising the issuer processor computing system.

6. The computer-based method of claim 2, wherein the incentive is only applicable for a single payment transaction.

8. The computer-based method of claim 7, wherein the transaction incentive is only applicable for a single payment transaction.

10. The computer-based method of claim 7, wherein the transaction incentive is a merchant-specific coupon.

11. The computer-based method of claim 7, wherein a value of the transaction incentive is based on a loyalty status of the player.

14. The computer-based method of claim 13, wherein at least one of the plurality of merchants is on premise at the gaming environment.

15. The computer-based method of claim 14, wherein at least one of the plurality of merchants is not on premise at the gaming environment.

17. The computer-based method of claim 16, wherein the loyalty value is a point value, and wherein the point value is based on the transaction-related information.

18. The computer-based method of claim 17, wherein the point value assigned to uses of the payment vehicle for a first transaction type is higher than the point value assigned to uses of the payment vehicle for a second transaction type.

19. The computer-based method of claim 13, wherein the player identifier is a loyalty account number of the player.

20. The computer-based method of claim 13, wherein the transaction-related information comprises at least a merchant name and a transaction date.