Immersive Content Items

2. The method of claim 1, wherein generating an immersive content item comprises generating an immersive content item that includes multiple interaction points that each trigger a different action in response to interaction with different interaction points.

3. The method of claim 2, wherein at least one of the multiple interaction points is configured, upon interaction, to generate a new search query related to an already received search query and submit the new search query to a search engine to retrieve new search results that are presented at a client device that presented the immersive content item.

4. The method of claim 3, wherein the new search query is for a source of a product or service presented by the immersive content item.

5. The method of claim 1, wherein generating the immersive content item comprises generating the immersive content item to include at least one scrollable image portion that includes an initial image that is presented, and plural images in a sequence, wherein the scrollable image portion includes code defining a first control for transitioning between the initial image and the plural images in accordance with the sequence.

6. The method of claim 5, wherein generating the immersive content item to include the at least one scrollable image portion comprises generating the immersive content item to include a last image in the plural images, the last image including an interaction point and descriptive text for redirecting a user to a web resource with additional information relating to the plural images.

7. The method of claim 1, wherein providing the immersive content item includes providing instructions that cause loading of the first presentation interface at a time when the immersive content item is provided, the method further comprising upon receipt of an interaction with the given interaction point, causing presentation of at least a first image.

9. The non-transitory computer storage medium of claim 8, wherein generating an immersive content item comprises generating an immersive content item that includes multiple interaction points that each trigger a different action in response to interaction with different interaction points.

10. The non-transitory computer storage medium of claim 9, wherein at least one of the multiple interaction points is configured, upon interaction, to generate a new search query related to an already received search query and submit the new search query to a search engine to retrieve new search results that are presented at a client device that presented the immersive content item.

11. The non-transitory computer storage medium of claim 10, wherein the new search query is for a source of a product or service presented by the immersive content item.

12. The non-transitory computer storage medium of claim 8, wherein generating the immersive content item comprises generating the immersive content item to include at least one scrollable image portion that includes an initial image that is presented, and plural images in a sequence, wherein the scrollable image portion includes code defining a first control for transitioning between the initial image and the plural images in accordance with the sequence.

13. The non-transitory computer storage medium of claim 12, wherein generating the immersive content item to include the at least one scrollable image portion comprises generating the immersive content item to include a last image in the plural images, the last image including an interaction point and descriptive text for redirecting a user to a web resource with additional information relating to the plural images.

16. The system of claim 15, wherein generating an immersive content item comprises generating an immersive content item that includes multiple interaction points that each trigger a different action in response to interaction with different interaction points.

17. The system of claim 16, wherein at least one of the multiple interaction points is configured, upon interaction, to generate a new search query related to an already received search query and submit the new search query to a search engine to retrieve new search results that are presented at a client device that presented the immersive content item.

18. The system of claim 17, wherein the new search query is for a source of a product or service presented by the immersive content item.

19. The system of claim 15, wherein generating the immersive content item comprises generating the immersive content item to include at least one scrollable image portion that includes an initial image that is presented, and plural images in a sequence, wherein the scrollable image portion includes code defining a first control for transitioning between the initial image and the plural images in accordance with the sequence.

20. The system of claim 19, wherein generating the immersive content item to include the at least one scrollable image portion comprises generating the immersive content item to include a last image in the plural images, the last image including an interaction point and descriptive text for redirecting a user to a web resource with additional information relating to the plural images.