Color Image Display Device, Method of Driving the Same, and Electronic Equipment

1. A color image display device comprising: a pixel array portion including a plurality of source signal lines, a plurality of gate signal lines, a plurality of pixel electrodes provided in respective regions where the respective source signal lines and the respective gate signal lines intersect with each other, and a plurality of switching elements for driving the plurality of pixel electrodes; a source signal line driving circuit for driving the plurality of source signal lines; and a gate signal line driving circuit for driving the plurality of gate signal lines, wherein the source signal line driving circuit includes a plurality of D/A conversion circuits and a plurality of source line selecting circuits, wherein each of the D/A conversion circuits is connected to the source signal lines, in which three source signal lines corresponding to three colors of R (red), G (green) and B (blue) are made a unit and the number of which is a multiple of three, through each of the source line selecting circuits, wherein gray-scale power supply lines connected to the respective D/A conversion circuits are one system, and wherein power supply voltages corresponding to the three colors of the RGB are applied to the gray-scale power supply lines in one gate line selecting period.

2. A color image display device according to claim 1 , wherein: in the one gate line selecting period, the respective source line selecting circuits sequentially select the source signal lines, the number of which is a multiple of three, to connect them to the respective D/A conversion circuits while all the source line selecting circuits synchronize with each other; and in respective selecting periods, all the source signal lines connected to the respective D/A conversion circuits are corresponding to the same color with respect to the RGB, and the power supply voltage corresponding to the color is applied to the gray-scale power supply lines.

3. A color image display device according to claim 1 , wherein: the respective D/A conversion circuits are connected to the source signal lines, the number of which is 6 or more and is a multiple of 3, through the respective source line selecting circuits; and the respective source line selecting circuits continuously select the source signal lines corresponding to the same color with respect to the RGB and connect them to the respective D/A conversion circuits.

4. A color image display device according to claim 1 , wherein: the one gate line selecting period is divided into three periods of first, second and third periods; in the first period, a power supply voltage corresponding to a first color of the three colors (RGB) is applied to the gray-scale power supply lines, and at the same time, the respective source line selecting circuits select the one or plural source signal lines corresponding to the first color to connect them to the respective D/A conversion circuits; in the second period, a power supply voltage corresponding to a second color of the three colors (RGB) is applied to the gray-scale power supply lines, and at the same time, the respective source line selecting circuits select the one or plural source signal lines corresponding to the second color to connect them to the respective D/A conversion circuits; and in the third period, a power supply voltage corresponding to a third color of the three colors (RGB) is applied to the gray-scale power supply lines, and at the same time, the respective source line selecting circuits select the one or plural source signal lines corresponding to the third color to connect them to the respective D/A conversion circuits.

5. A color image display device according to claim 1 , wherein a liquid crystal material is used for a display element.

6. A color image display device according to claim 1 , wherein an electro luminescence (EL) material is used for a display element.

7. An electronic equipment selected from the group consisting of a portable telephone, a video camera, a personal computer, a head mount display, a television, a portable book, a DVD player, a digital camera, and projector, comprising the color image display device according to claim 1 .

8. A method of driving a color image display device which comprises: a pixel array portion including a plurality of source signal lines, a plurality of gate signal lines, a plurality of pixel electrodes provided in respective regions where the respective source signal lines and the respective gate signal lines intersect with each other, and a plurality of switching elements for driving the plurality of pixel electrodes; a source signal line driving circuit for driving, the plurality of source signal lines; and a gate signal line driving circuit for driving the plurality of gate signal lines, wherein the source signal line driving circuit includes a plurality of D/A conversion circuits and a plurality of source line selecting circuits, wherein each of the D/A conversion circuits is connected to the source signal lines, in which three source signal lines corresponding to three colors of RGB are made a unit and the number of which is a multiple of three, through each of the source line selecting circuits, wherein gray-scale power supply lines including connected to the respective D/A conversion circuits are one system, and wherein power supply voltages corresponding to the three colors of the RGB are applied to the gray-scale power supply lines in one gate line selecting period.

9. A method of driving a color image display device according to claim 8 , wherein: in the one gate line selecting period, the respective source line selecting circuits sequentially select the source signal lines, the number of which is a multiple of three, to connect them to the respective D/A conversion circuits while all the source line selecting circuits synchronize with each other; and in respective selecting periods, all the source signal lines connected to the respective D/A conversion circuits are corresponding to the same color with respect to the RGB, and the power supply voltage corresponding to the color is applied to the gray-scale power supply lines.

10. A method of driving a color image display device according to claim 8 , wherein: the respective D/A conversion circuits are connected to the source signal lines, the number of which is 6 or more and is a multiple of 3, through the respective source line selecting circuits; and the respective source line selecting circuits continuously select the source signal lines corresponding to the same color with respect to the RGB and connect them to the respective D/A conversion circuits.

11. A method of driving a color image display device according to claim 1 , wherein: the one gate line selecting period is divided into three periods of first, second and third periods; in the first period, a power supply voltage corresponding to a first color of the three colors (RGB) is applied to the gray-scale power supply lines, and at the same time, the respective source line selecting circuits select the one or plural source signal lines corresponding to the first color to connect them to the respective D/A conversion circuits; in the second period, a power supply voltage corresponding to a second color of the three colors (RGB) is applied to the gray-scale power supply lines, and at the same time, the respective source line selecting circuits select the one or plural source signal lines corresponding to the second color to connect them to the respective D/A conversion circuits; and in the third period, a power supply voltage corresponding to a third color of the three colors (RGB) is applied to the gray-scale power supply lines, and at the same time, the respective source line selecting circuits select the one or plural source signal lines corresponding to the third color to connect them to the respective D/A conversion circuits.