7818202

Verticalized Automated Customer Acquisition

PublishedOctober 19, 2010
Assigneenot available in USPTO data we have
Technical Abstract

Patent Claims
80 claims

Legal claims defining the scope of protection, as filed with the USPTO.

1

1. A computer implemented method for verticalized automated customer acquisition by a marketer, the method comprising: by each of one or more clients within a market vertical, determining one or more attributes of a target audience; and identifying one or more subscriptions comprising a predetermined number of individuals having the attributes, a template for the market vertical providing a framework for an offer; by a permission requester module of the computer, requesting from each of the individuals permission to send one or more offers according to a campaign describing a series of offers to the individuals from clients within the market vertical; by an acceptance receiver module of the computer, receiving one or more acceptances from at least one of the individuals responsive to the requesting; and by an offer sender module of the computer, sending the one or more offers to the at least one of the individuals according to the campaign.

2

2. The method of claim 1 , further comprising excluding from the one or more subscriptions, all individuals previously identified by a different marketer, the marketer and the different marketer belonging to the same market vertical.

3

3. The method of claim 1 wherein the one or more attributes comprises a postal code.

4

4. The method of claim 3 wherein the postal code comprises a zip code.

5

5. The method of claim 1 wherein the one or more attributes comprises a radius to a location.

6

6. The method of claim 1 wherein the one or more attributes comprises an age range.

7

7. The method of claim 1 wherein the one or more attributes comprises an income range.

8

8. The method of claim 1 wherein the one or more attributes comprises a gender.

9

9. The method of claim 1 wherein the one or more attributes comprises a number of automobiles.

10

10. The method of claim 1 wherein the one or more attributes comprises a number of children.

11

11. The method of claim 1 wherein the one or more offers comprises one or more emailed offers.

12

12. The method of claim 11 wherein the one or more offers comprises a landing page.

13

13. The method of claim 1 , further comprising generating one or more reports summarizing one or more results of the sending for a particular offer for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

14

14. The method of claim 13 wherein the report comprises an identification of the number of delivered offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

15

15. The method of claim 13 wherein the report comprises an identification of the number of opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

16

16. The method of claim 13 wherein the report comprises an identification of the number of unique opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

17

17. The method of claim 13 wherein the report comprises an identification of the number of individuals that opted out.

18

18. The method of claim 1 wherein the predetermined number of individuals is 20,000.

19

19. The method of claim 1 further comprising, after the sending, identifying a second one or more subscriptions comprising a predetermined number of individuals having the attributes.

20

20. The method of claim 1 further comprising, after the identifying, prohibiting the dropping of the one or more subscriptions.

21

21. A program storage device readable by a machine, embodying a program of instructions executable by the machine to perform a method for verticalized automated customer acquisition by a marketer, the method comprising: by each of one or more clients within a market vertical, determining one or more attributes of a target audience; and identifying one or more subscriptions comprising a predetermined number of individuals having the attributes, a template for the market vertical providing a framework for an offer; by a permission requester module of the computer, requesting from each of the individuals permission to send one or more offers according to a campaign describing a series of offers to the individuals from clients within the market vertical; by an acceptance receiver module of the computer, receiving one or more acceptances from at least one of the individuals responsive to the requesting; and by an offer sender module of the computer, sending the one or more offers to the at least one of the individuals according to the campaign.

22

22. The program storage device of claim 21 , the method further comprising excluding from the one or more subscriptions, all individuals previously identified by a different marketer, the marketer and the different marketer belonging to the same market vertical.

23

23. The program storage device of claim 21 wherein the one or more attributes comprises a postal code.

24

24. The program storage device of claim 23 wherein the postal code comprises a zip code.

25

25. The program storage device of claim 21 wherein the one or more attributes, comprises a radius to a location.

26

26. The program storage device of claim 21 wherein the one or more attributes comprises an age range.

27

27. The program storage device of claim 21 wherein the one or more attributes comprises an income range.

28

28. The program storage device of claim 21 wherein the one or more attributes comprises a gender.

29

29. The program storage device of claim 21 wherein the one or more attributes comprises a number of automobiles.

30

30. The program storage device of claim 21 wherein the one or more attributes comprises a number of children.

31

31. The program storage device of claim 21 wherein the one or more offers comprises one or more mailed offers.

32

32. The program storage device of claim 31 wherein the one or more offers comprises a landing page.

33

33. The program storage device of claim 21 , the method further comprising generating one or more reports summarizing one or more results of the sending for a particular offer of a marketer.

34

34. The program storage device of claim 33 wherein the report comprises an identification of the number of delivered offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

35

35. The program storage device of claim 33 wherein the report comprises an identification of the number of opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

36

36. The program storage device of claim 33 wherein the report comprises an identification of the number of unique opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

37

37. The program storage device of claim 33 wherein the report comprises an identification of the number of individuals that opted out different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

38

38. The program storage device of claim 21 wherein the predetermined number of individuals is 20,000.

39

39. The program storage device of claim 21 , the method further comprising, after the sending, identifying a second one or more subscriptions comprising a predetermined number of individuals having the attributes.

40

40. The program storage device of claim 21 , the method further comprising, after the identifying, prohibiting the dropping the one or more subscriptions.

41

41. An apparatus for verticalized automated customer acquisition by a marketer, the apparatus comprising: a memory; one or more processors; means for, by each of one or more clients within a market vertical, determining one or more attributes of a target audience; and identifying one or more subscriptions comprising a predetermined number of individuals having the attributes, a template for the market vertical providing a framework for an offer; means for requesting from each of the individuals permission to send one or more offers according to a campaign describing a series of offers to the individuals from clients within the market vertical; means for receiving one or more acceptances from at least one of the individuals responsive to the requesting; and means for sending the one or more offers to the at least one of the individuals according to the campaign.

42

42. The apparatus of claim 41 , further comprising means for excluding from the one or more subscriptions, all individuals previously identified by a different marketer, the marketer and the different marketer belonging to the same market vertical.

43

43. The apparatus of claim 41 wherein the one or more attributes comprises a postal code.

44

44. The apparatus of claim 43 wherein the postal code comprises a zip code.

45

45. The apparatus of claim 41 wherein the one or more attributes comprises a radius to a location.

46

46. The apparatus of claim 41 wherein the one or more attributes comprises an age range.

47

47. The apparatus of claim 41 wherein the one or more attributes comprises an income range.

48

48. The apparatus of claim 41 wherein the one or more attributes comprises a gender.

49

49. The apparatus of claim 41 wherein the one or more attributes comprises a number of automobiles.

50

50. The apparatus of claim 41 wherein the one or more attributes comprises a number of children.

51

51. The apparatus of claim 41 wherein the one or more offers comprises one or more emailed offers.

52

52. The apparatus of claim 51 wherein the one or more offers comprises a landing page.

53

53. The apparatus of claim 41 , further comprising means for generating one or more reports summarizing one or more results of the sending for a particular offer of a marketer.

54

54. The apparatus of claim 53 wherein the report comprises an identification of the number of delivered offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

55

55. The apparatus of claim 53 wherein the report comprises an identification of the number of opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

56

56. The apparatus of claim 53 wherein the report comprises an identification of the number of unique opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

57

57. The apparatus of claim 53 wherein the report comprises an identification of the number of individuals that opted out for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

58

58. The apparatus of claim 41 wherein the predetermined-number of individuals is 20,000.

59

59. The apparatus of claim 41 further comprising means for, after the sending, identifying a second one or more subscriptions comprising a predetermined number of individuals having the attributes.

60

60. The apparatus of claim 41 further comprising means for, after the identifying, prohibiting the dropping the one or more subscriptions.

61

61. An apparatus for verticalized automated customer acquisition by a marketer, the apparatus comprising: a memory; and one or more processors configured to: for each of one or more clients within a market vertical, determine one or more attributes of a target audience; and identify one or more subscriptions comprising a predetermined number of individuals having the attributes, a template for the market vertical providing a framework for an offer; request from each of the individuals permission to send one or more offers according to a campaign describing a series of offers to the individuals from clients within the market vertical; receive one or more acceptances from at least one of the individuals in response to the requesting; and send the one or more offers to the at least one of the individuals according to the campaign.

62

62. The apparatus of claim 61 wherein the subscription identifier is further configured to exclude from the one or more subscriptions, all individuals previously identified by a different marketer, the marketer and the different marketer belonging to the same market vertical.

63

63. The apparatus of claim 61 wherein the one or more attributes comprises a postal code.

64

64. The apparatus of claim 63 wherein the postal code comprises a zip code.

65

65. The apparatus of claim 61 wherein the one or more attributes comprises a radius to a location.

66

66. The apparatus of claim 61 wherein the one or more attributes comprises an age range.

67

67. The apparatus of claim 61 wherein the one or more attributes comprises an income range.

68

68. The apparatus of claim 61 wherein the one or more attributes comprises a gender.

69

69. The apparatus of claim 61 wherein the one or more attributes comprises a number of automobiles.

70

70. The apparatus of claim 61 wherein the one or more attributes comprises a number of children.

71

71. The apparatus of claim 61 wherein the one or more offers comprises one or more emailed offers.

72

72. The apparatus of claim 71 wherein the one or more offers comprises a landing page.

73

73. The apparatus of claim 61 , further comprising a report generator coupled to the offer sender and configured to generate one or more reports summarizing one or more results of the sending for a particular offer of a marketer.

74

74. The apparatus of claim 73 wherein the report comprises an identification of the number of delivered offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

75

75. The apparatus of claim 73 wherein the report comprises an identification of the number of opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

76

76. The apparatus of claim 73 wherein the report comprises an identification of the number of unique opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

77

77. The apparatus of claim 73 wherein the report comprises an identification of the number of individuals that opted out for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions.

78

78. The apparatus of claim 61 wherein the predetermined number of individuals is 20,000.

79

79. The apparatus of claim 61 wherein the apparatus is further configured to, after the sending, identify a second one or more subscriptions comprising a predetermined number of individuals having the attributes.

80

80. The apparatus of claim 61 wherein the apparatus is further configured to further to, after the identifying, prohibit the dropping of the one or more subscriptions.

Patent Metadata

Filing Date

Unknown

Publication Date

October 19, 2010

Inventors

Albert Gadbut
Dmitriy Dvoskin

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Cite as: Patentable. “VERTICALIZED AUTOMATED CUSTOMER ACQUISITION” (7818202). https://patentable.app/patents/7818202

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VERTICALIZED AUTOMATED CUSTOMER ACQUISITION — Albert Gadbut | Patentable