Embedding Advertisements Based on Names

1. A computer-implemented method for providing advertisements based on names, comprising: receiving a request for an advertisement to embed in a Web page identifying one or more search results, the search results responsive to a user-submitted search query containing a name of an individual; identifying one or more etymology profiles associated with the name, the etymology profiles including characteristics of persons derived from an etymology of the name; and selecting, by a processor, one or more advertisements using the characteristics of persons included in the one or more etymology profiles.

2. A system for providing advertisements based on names, comprising: one or more processors; memory coupled to the one or more processors and storing instructions which, when executed by the one or more processors, cause the one or more processors to perform operations comprising: receiving a request for an advertisement to embed in a Web page identifying one or more search results, the search results responsive to a user-submitted search query that includes a name of an individual; identifying one or more name-based profiles associated with the name, the name-based profiles including characteristics of persons derived from the name; selecting one or more advertisements based on the characteristics of persons included in the one or more name-based profiles.

3. A computer-readable medium having instructions stored thereon, which, when executed by one or more processors, cause the processors to perform operations comprising: receiving a request for an advertisement to embed in a Web page identifying one or more search results, the search results responsive to a user-submitted search query that includes a name of an individual; identifying one or more name-based profiles associated with the name, the name-based profiles including characteristics of persons derived from the name; selecting one or more advertisements based on the characteristics of persons included in the one or more name-based profiles.

4. A computer-implemented method for providing advertisements based on names, comprising: receiving a request for an advertisement to embed in a Web page identifying one or more search results, the search results responsive to a user-submitted search query that includes a name of an individual; identifying one or more name-based profiles associated with the name, the name-based profiles including characteristics of persons derived from the name; selecting, by a processor, one or more advertisements based on the characteristics of persons included in the one or more name-based profiles.

5. The system of claim 2 , wherein the operations further comprise: identifying one or more person profiles including information associated with a specific person based, at least in part, on the name; and identifying the one or more advertisements using the one or more person profiles and the one or more name-based profiles.

6. The system of claim 2 , wherein the one or more name-based profiles include one or more etymology profiles associated with the name and the characteristics of persons in the etymology profiles are derived from an etymology of the name.

7. The system of claim 2 , wherein the operations further comprises: identifying information included with one or more search results based on the name; and identifying the one or more advertisements using the information and the one or more name-based profiles.

8. The system of claim 2 , wherein the operations further comprise: determining search queries containing the name satisfy a threshold; identifying information included in one or more search results based, at least in part, on the name in response to at least the threshold being satisfied; and generating the one or more name-based profiles associated with the name based, at least in part, on the identified information.

9. The system of claim 2 , wherein the operations further comprise: identifying, from one or more third-party Web sites, publicly-available information associated with specific individuals having the name; generating a person profile for the specific individual based, at least in part, on the publicly-available information; and identifying the one or more advertisements using the person profile and the one or more name-based profiles.

10. The computer-readable medium of claim 3 , wherein the operations further comprise: identifying one or more person profiles including information associated with a specific person based, at least in part, on the name; and identifying the one or more advertisements using the one or more person profiles and the one or more name-based profiles.

11. The computer-readable medium of claim 3 , wherein the one or more name-based profiles include one or more etymology profiles associated with the name and the characteristics of persons in the etymology profiles are derived from an etymology of the name.

12. The computer-readable medium of claim 3 , wherein identifying one or more advertisements based on one or more name-based profiles comprises: identifying information included with one or more search results based on the name; and identifying the one or more advertisements using the information and the one or more name-based profiles.

13. The computer-readable medium of claim 3 , wherein the operations further comprise: determining whether search queries containing the name satisfy a threshold; identifying information included in one or more search results based, at least in part, on the name in response to at least the threshold being satisfied; and generate the one or more name-based profiles associated with the name based, at least in part, on the identified information.

14. The computer-readable medium of claim 3 , wherein the operations further comprise: identifying, from one or more third-party Web sites, publicly-available information associated with specific individuals having the name; generating a person profile for the specific individual based, at least in part, on the publicly-available information; and identifying the one or more advertisements using the person profile and the one or more name-based profiles.

15. The method of claim 4 , further comprising: identifying one or more person profiles including information associated with a specific person based, at least in part, on the name; and identifying the one or more advertisements using the one or more person profiles and the one or more name-based profiles.

16. The method of claim 4 , wherein the one or more name-based profiles include one or more etymology profiles associated with the name and the characteristics of persons in the etymology profiles are derived from an etymology of the name.

17. The method of claim 4 , further comprising: identifying information included with one or more search results based on the name; and identifying the one or more advertisements using the information and the one or more name-based profiles.

18. The method of claim 4 , further comprising: determining whether search queries containing the name satisfy a threshold; identifying information included in one or more search results based, at least in part, on the name in response to at least the threshold being satisfied; and generating the one or more name-based profiles associated with the name based, at least in part, on the identified information.

19. The method of claim 4 , further comprising: identifying, from one or more third-party Web sites, publicly-available information associated with a specific individual having the name; generating a person profile for the specific individual based, at least in part, on the publicly-available information; and identifying the one or more advertisements using the person profile and the one or more name-based profiles.

20. The system of claim 9 , wherein the one or more third-party Web sites comprise one or more social networking Web sites.

21. The computer-readable medium of claim 14 , wherein the one or more third-party Web sites comprise one or more social networking Web sites.

22. The method of claim 19 , wherein the one or more third-party Web sites comprise one or more social networking Web sites.