Method and System for Automatically Creating an Image Advertisement

1. A computer-implemented method for generating an electronic advertisement, the method comprising: receiving, at a server, a request from an advertiser to generate an electronic advertisement associated with a concept; suggesting, by the server, presentation content to the advertiser for inclusion in the electronic advertisement, wherein the suggested presentation content is based, at least in part, on the concept; receiving, at the server and from the advertiser, a selection of the suggested presentation content; receiving, at the server, a presentation layout indication from the advertiser; automatically generating, at the server, the electronic advertisement for the advertiser using the selected suggested presentation content and the presentation layout indication, wherein the advertisement comprises at least part of the selected suggested presentation content that was suggested by the server; associating one or more keywords with the electronic advertisement; and storing the electronic advertisement and the associated one or more keywords such that it may be retrieved in response to a user query received in the future upon comparison with the associated one or more keywords.

2. The method of claim 1 , wherein the electronic advertisement comprises an image ad.

3. The method of claim 2 , wherein the suggested presentation content comprises a plurality of images.

4. The method of claim 1 , wherein the electronic advertisement comprises a text ad.

5. The method of claim 4 , wherein the suggested presentation content comprises a plurality of text items, and wherein the selection comprises a selected text item, and wherein the text ad comprises the selected text item.

6. The method of claim 1 , wherein the electronic advertisement comprises at least one of an image ad or a text ad, and wherein the suggested presentation content comprises at least one of a plurality of images, or a plurality of text suggestions for inclusion in the electronic advertisement.

7. The method of claim 6 , wherein the electronic advertisement comprises a banner ad.

8. The method of claim 1 , wherein the electronic advertisement comprises at least one of an email or a web page.

9. The method of claim 1 , wherein the electronic advertisement comprises at least one of an image, animation, pop-up ability, sound, voice, or music.

10. The method of claim 1 , wherein the concept comprises one or more images or text items, and wherein the act of generating the document comprises: incorporating the at least one of the one or more images or text items into the electronic advertisement.

11. The method of claim 1 , further comprising: requesting at least one of an image or a text item as part of the request; receiving at least one of an image or a text item in response to the act of requesting at least one of an image or a text item as the suggested presentation content, wherein the generated document comprises the received at least one of an image or a text item.

12. The method of claim 1 , further comprising: automatically generating a plurality of suggested advertisements based at least in part on the request, the concept, and the selected content; receiving a selection of one of the plurality of suggested advertisements; storing the selected advertisement in a database of advertisements for subsequent provision to third parties.

13. The method of claim 1 , further comprising: generating an ad campaign comprising a plurality of ads based on the request.

14. The method of claim 1 , wherein the suggested presentation content comprises at least one image selected from a database of approved, public images.

15. The method of claim 1 , wherein the concept comprises at least one of an image, animation, pop-up ability, sound, voice, or music.

16. The method of claim 1 , further comprising: associating the electronic advertisement with the selected content.

17. The method of claim 1 , wherein the electronic advertisement is linked to the concept and is operable to be served in response to a request for search results from a search engine, and wherein the concept comprises at least one keyword associated with the search results.

18. The method of claim 1 , wherein the electronic advertisement comprises the selected content.

19. The method of claim 1 , wherein the request is a request for an image ad associated with at least one of a keyword and an image.

20. The method of claim 1 , further comprising: receiving one or more formatting preferences, wherein the electronic advertisement is generated based on the one or more formatting preferences.

21. The method of claim 20 , wherein the one or more formatting preferences comprise at least one of an image size preference, image resolution preference, text size preference, document size preference, document shape preference, color preference, or font preference.

22. The method of claim 21 , further comprising: identifying an image to include in the electronic advertisement; and processing the image based on the one or more formatting preferences.

23. The method of claim 1 , further comprising: receiving at least one of a display URL and a destination URL; and associating the at least one of a display URL and a destination URL with the document.

24. The method of claim 1 , further comprising: receiving a clickthrough rate preference, wherein the suggested presentation content is selected based on the clickthrough rate preference.

25. The method of claim 1 , further comprising: receiving a price parameter preference, wherein the suggested presentation content is selected based on the price parameter preference.

26. The method of claim 25 , wherein the price parameter preference may comprise a selected bid amount.

27. The method of claim 1 , further comprising: receiving at least one of a language and country preference, wherein the suggested presentation content is selected based on the at least one of a language and country preference.

28. The method of claim 1 , further comprising: suggesting a plurality of keywords to associate with the electronic advertisement; receiving at least one selected suggested keyword; and associating the electronic advertisement with the at least one selected suggested keyword.

29. The method of claim 1 , further comprising: using an image processor to identify subject matter in an image, wherein the suggested presentation content comprises the image, and wherein the act of suggesting is based on an association between the identified subject matter and the concept.

30. The method of claim 1 , wherein the concept comprises a graphic, the method further comprising: automatically processing the graphic to identify at least one of a word and an image in the graphic, wherein the suggested presentation content is based on the identified at least one of a word and an image.

31. The method of claim 30 , wherein the advertisement comprises the identified at least one of a word and an image.

32. The method of claim 1 , wherein the concept comprises an image, further comprising: reading optical data from the image to identify text, wherein the suggested presentation content is selected based on the identified text.

33. The method of claim 32 , wherein the text is identified using optical character recognition.

34. The method of claim 1 , wherein the concept comprises an image, further comprising: reading optical data from the image by an image processor to identify at least one image, wherein the suggested presentation content is selected based on the identified at least one image.

35. The method of claim 1 , wherein the concept comprises an image, further comprising: reading optical data from the image by an image processor to determine whether the image is associated with any of a plurality of graphical documents stored in a database.

36. The method of claim 1 , wherein the concept comprises an image, further comprising: reading optical data from the document to determine whether the image is substantially identical to any of a plurality of images stored in a database.

37. The method of claim 1 , wherein the suggested presentation content is selected based on one or more concept associations, wherein each of the one or more concept associations comprise a selection of a document from among a plurality of documents associated with a concept.

38. The method of claim 37 , wherein the plurality of documents associated with a concept comprises a plurality of search results associated with a search query.

39. The method of claim 37 wherein the suggested presentation content is selected from a database comprising a plurality of documents each associated with one or more identified ideas, and wherein the suggested presentation content is selected based on a relevance between the identified ideas and the concept.

40. The method of claim 1 , further comprising: receiving one or more user concept associations, wherein each user concept association associates an advertisement with a concept; and storing the one or more concept associations, wherein the suggested presentation content is based on the one or more concept associations.

41. The method of claim 40 , wherein the one or more concept associations comprise a selection of a document from among a plurality of documents associated with a concept.

42. The method of claim 41 , wherein the concept associated with the plurality of documents comprises a search query, and wherein plurality of documents are provided to a user in response to the search query.

43. The method of claim 1 , further comprising: receiving a request for a document associated with an idea; and responsive to the request, delivering the electronic advertisement if an association between the idea and the selected content is determined.

44. The method of claim 43 , further comprising: selecting the electronic advertisement for delivery based on a distance in semantic space between the idea and the selected content.

45. The method of claim 43 , wherein the electronic advertisement is delivered to at least one of an end-user and a provider.

46. The method of claim 43 , wherein the electronic advertisement comprises a targeted advertisement, and wherein the delivering action comprises providing the targeted advertisement on at least one of a content page or a search result page.

47. The method of claim 43 , wherein the electronic advertisement is associated with an entity, and the act of delivering the electronic advertisement comprises: positioning the electronic advertisement for display based on a ranking among advertisements for the concept, the ranking being based at least in part on a price parameter offered by the entity.

48. The method of claim 47 , wherein the entity is offered an incentive to provide at least one electronic advertisement.

49. The method of claim 47 , wherein a premium is associated with the electronic advertisement.

50. The method of claim 47 , wherein the ranking is further based at least on a performance parameter associated with the electronic advertisement.

51. The method of claim 50 , wherein the performance parameter is automatically adjusted based on one or more of predetermined time passed and predetermined number of clicks.

52. The method of claim 50 , wherein the ranking is calculated by multiplying the price parameter and the performance parameter.

53. The method of claim 50 , wherein one or more of the price parameter and the performance parameter is adjusted based on a type of electronic advertisement.

54. The method of claim 1 , further comprising: receiving a conversion rate preference, wherein the suggested presentation content is selected based on the conversion rate preference.

55. The method of claim 1 , wherein the method is implemented on a server.

56. The method of claim 1 , further comprising requesting an indication of presentation layout from the advertiser.

57. A computer-implemented method for generating a graphical advertisement, the method comprising: receiving from a sender and at a server, an image and a request to generate a graphical advertisement associated with the image; suggesting to the sender and by the server graphics and text for inclusion in the graphical advertisement based on the image; suggesting to the sender and by the server a keyword to associate with the graphical advertisement; receiving from the sender and at the server a selected keyword; associating the graphical advertisement with the selected keyword; receiving from the sender and at the server a selection of the suggested graphics and text; and automatically, at the server, generating the graphical advertisement using the selected suggested graphics and text.

58. The method of claim 57 , wherein: the received image and request are received from an advertiser; the suggested graphics, text, and keyword are suggested to the advertiser; and the selected suggested graphics, text, and keyword are received from the advertiser.

59. A computer-implemented method for generating a graphical advertisement, the method comprising: receiving from an advertiser text and a request to generate a graphical advertisement associated with the text; suggesting, by a server, graphics and words for inclusion in the graphical advertisement based on the text including providing the suggestions to the advertiser; receiving from the advertiser and at the server a selection of at least one of the suggested graphics and words; receiving, at the server, a presentation layout indication; suggesting to the advertiser and by the server one or more keywords to associate with the graphical advertisement; receiving from the advertiser and at the server a selected keyword; associating the graphical advertisement with the selected keyword; and automatically generating by the server the graphical advertisement using the selected graphics and words and the presentation layout indication.

60. The method of claim 59 , wherein: the received text is received from an advertiser; the suggested graphics, words, and keyword are suggested to the advertiser; and the selected suggested graphics, words, and keyword are received from the advertiser.

61. A system for generating a document, the system comprising: an advertiser interface operable to receive a request from an advertiser to create an electronic advertisement associated with a concept, the advertiser interface being further operable to provide suggested presentation content to the advertiser for inclusion in the electronic advertisement and receive from the advertiser a selection of at least a portion of the suggested presentation content and a presentation layout indication; a database for storing content; a processor for automatically identifying and suggesting presentation content and one or more keywords for the electronic advertisement based, at least in part, on the concept and providing the suggested presentation content and one or more keywords to the advertiser through the advertiser interface; a document generator for automatically generating the electronic advertisement using the selected suggested presentation content and the presentation layout indication, wherein the electronic advertisement comprises at least part of the selected suggested presentation content; and a database for storing the electronic advertisement such that it may be retrieved in response to a user query received in the future and associated with the concept.

62. An article of manufacture comprising a computer-readable medium encoded with computer program code executable by one or more processors to generate a document, the program code effective to perform the following: receive a request from an advertiser to generate an electronic advertisement associated with a concept; suggest, by a server and to the advertiser, presentation content for inclusion in the electronic advertisement and one or more keywords for association with the electronic advertisement, the suggested presentation content being based, at least in part, on the concept; receive from the advertiser a selection of at least a portion of the suggested presentation content; receive a presentation layout indication from the advertiser; and automatically generate, by the server, the electronic advertisement for the advertiser using the selected suggested presentation content and the presentation layout indication, wherein the electronic advertisement comprises at least part of the selected suggested presentation content.