Consumer Goods and Services High Performance Capability Assessment

1. A method for high performance capability assessment of a consumer goods and services business, comprising: providing a processor operatively coupled to a communication network; providing one more databases operatively coupled to the processor and accessible through the communication network; coupling an interface to the processor for receiving input; the processor establishing a machine-readable memory in said one or more databases, including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; establishing an integrated marketing strategy assessment criteria so that: 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that participants include the marketing group; 2) the ‘Competitive’ performance assessment criteria includes a first criteria for Process Participation such that participants include the marketing group which have formal interaction with customers, supply chain, procurement and sales groups; and 3) the ‘Market Leading’ performance assessment criteria includes a first criteria for Process Participation such that sales, operations and supply chain functions of the company are totally integrated into the marketing plan definition processes; receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; searching the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area; retrieving the matching key assessment performance reference table; initiating analysis of the matching key assessment performance reference table; and obtaining a resultant performance level for the consumer goods and services industry key assessment area.

2. A method for high performance capability assessment of a consumer goods and services business, comprising: providing a processor operatively coupled to a communication network; providing one more databases operatively coupled to the processor and accessible through the communication network; coupling an interface to the processor for receiving input; the processor establishing a machine-readable memory in said one or more databases, including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; establishing a trade marketing operations and execution assessment criteria so that; 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that main participation is from the local or regional sales group, with finance involvement where needed; 2) the ‘Competitive’ performance assessment criteria includes a first criteria for Process Participation such that global and local sales groups are supported by merchandising and marketing teams; 3) the ‘Market Leading’ performance assessment criteria includes a first criteria for Process Participation such that global and local sales groups are supported by the merchandising and marketing teams; receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; searching the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area; retrieving the matching key assessment performance reference table; initiating analysis of the matching key assessment performance reference table; and obtaining a resultant performance level for the consumer goods and services industry key assessment area.

3. A method for high performance capability assessment of a consumer goods and services business, comprising: providing a processor operatively coupled to a communication network; providing one more databases operatively coupled to the processor and accessible through the communication network; coupling an interface to the processor for receiving input; the processor establishing a machine-readable memory in said one or more databases, including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; establishing a sales operations and execution assessment criteria so that: 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that Participants are sales and merchandising groups; 2) the ‘Competitive’ performance assessment criteria includes a first criteria for Process Participation such that Participants are sales and merchandising groups, supported by key account management; 3) the ‘Market Leading’ performance assessment criteria includes a first criteria for Process Participation such that Participants are sales and merchandising groups, driven by category and brand managers and supported by key account management; and receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; searching the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area; retrieving the matching key assessment performance reference table; initiating analysis of the matching key assessment performance reference table; and obtaining a resultant performance level for the consumer goods and services industry key assessment area.

4. The method of claim 1 , further including establishing a category, brand, and consumer strategy assessment criteria.

5. The method of claim 1 , further including establishing a channel, customer, and shopper strategy assessment criteria.

6. The method of claim 1 , further including establishing a consumer marketing operations and execution assessment criteria.

7. A non-transitory computer readable memory or data storage means encoded with data representing a computer program for a high performance capability assessment of a consumer goods and services business, the computer readable memory or data storage means causing the computer to perform the acts of: providing a processor operatively coupled to a communication network; providing one more databases operatively coupled to the processor and accessible through the communication network; coupling an interface to the processor for receiving input; establishing a machine-readable memory in said one or more databases, including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; establishing an integrated marketing strategy assessment criteria so that: 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that Participants include the marketing group; 2) the ‘Competitive’ performance assessment criteria includes a first criteria for Process Participation such that Participants include the marketing group which have formal interaction with customers, supply chain, procurement and sales groups; and 3) the ‘Market Leading’ performance assessment criteria includes a first criteria for Process Participation such that sales, operations and supply chain functions of the company are totally integrated into the marketing plan definition processes; receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; searching the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area; retrieving the matching key assessment performance reference table; initiating analysis of the matching key assessment performance reference table; and obtaining a resultant performance level for the consumer goods and services industry key assessment area.

8. A non-transitory computer readable memory or data storage means encoded with data representing a computer program for a high performance capability assessment of a consumer goods and services business, the computer readable memory or data storage means causing the computer to perform the acts of: providing a processor operatively coupled to a communication network; providing one more databases operatively coupled to the processor and accessible through the communication network; coupling an interface to the processor for receiving input; establishing a machine-readable memory in said one or more databases, including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; establishing a trade marketing operations and execution assessment criteria so that: 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that Main participation is from the local or regional sales group, with finance involvement where needed; 2) the ‘Competitive’ performance assessment criteria includes a first criteria for Process Participation such that global and local sales groups are supported by merchandising and marketing teams; 3) wherein the ‘Market Leading’ performance assessment criteria includes a first criteria for Process Participation such that global and local sales groups are supported by the merchandising and marketing teams; receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; searching the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area; retrieving the matching key assessment performance reference table; initiating analysis of the matching key assessment performance reference table; and obtaining a resultant performance level for the consumer goods and services industry key assessment area.

9. A non-transitory computer readable memory or data storage means encoded with data representing a computer program for a high performance capability assessment of a consumer goods and services business, the computer readable memory or data storage means causing the computer to perform the acts of: providing a processor operatively coupled to a communication network; providing one more databases operatively coupled to the processor and accessible through the communication network; coupling an interface to the processor for receiving input; establishing a machine-readable memory in said one or more databases, including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; establishing a sales operations and execution assessment criteria so that: 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that Participants are sales and merchandising groups; 2) the ‘Competitive’ performance assessment criteria includes: a first criteria for Process Participation such that Participants are sales and merchandising groups, supported by key account management; 3) the ‘Market Leading’ performance assessment criteria include a first criteria for Process Participation such that Participants are sales and merchandising groups, driven by category and brand managers and supported by key account management; and receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; searching the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area; retrieving the matching key assessment performance reference table; initiating analysis of the matching key assessment performance reference table; and obtaining a resultant performance level for the consumer goods and services industry key assessment area.

10. The non-transitory computer-readable medium of claim 7 further comprising computer-readable content to cause a computer to perform acts of establishing a category, brand, and consumer strategy assessment criteria.

11. The non-transitory computer-readable medium of claim 7 further comprising computer-readable content to cause a computer to perform acts of establishing a channel, customer, and shopper strategy assessment criteria.

12. The non-transitory computer-readable medium of claim 7 further comprising computer-readable content to cause a computer to perform acts of establishing a consumer marketing operations and execution assessment criteria.

13. A system for high performance capability assessment of a consumer goods and services business, comprising: a processor operatively coupled to a communication network; an interface coupled to the processor configured to receive input; one more databases operatively coupled to the processor and accessible through the communication network; a machine-readable memory operatively located in said one or more databases, said memory including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; the processor establishes an integrated marketing strategy assessment criteria so that: 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that Participants include the marketing group; 2) the ‘Competitive’ performance assessment criteria includes a first criteria for Process Participation such that Participants include the marketing group which have formal interaction with customers, supply chain, procurement and sales groups; 3) the ‘Market Leading’ performance assessment criteria includes a first criteria for Process Participation such that sales, operations and supply chain functions of the company are totally integrated into the marketing plan definition processes; the interface receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; wherein the processor searches the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area, and retrieves the matching key assessment performance reference table; and wherein the processor performs analysis of the matching key assessment performance reference table; and obtains a resultant performance level for the consumer goods and services industry key assessment area.

14. A system for high performance capability assessment of a consumer goods and services business, comprising: a processor operatively coupled to a communication network; an interface coupled to the processor configured to receive input; one more databases operatively coupled to the processor and accessible through the communication network; a machine-readable memory operatively located in said one or more databases, said memory including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; the processor establishing a trade marketing operations and execution assessment criteria such that: 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that Main participation is from local or regional sales group, with finance involvement where needed; 2) the ‘Competitive’ performance assessment criteria includes a first criteria for Process Participation such that global and local sales groups are supported by merchandising and marketing teams; 3) the ‘Market Leading’ performance assessment criteria includes a first criteria for Process Participation such that global and local sales groups are supported by the merchandising and marketing teams; the interface receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; wherein the processor searches the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area, and retrieves the matching key assessment performance reference table; and wherein the processor performs analysis of the matching key assessment performance reference table; and obtains a resultant performance level for the consumer goods and services industry key assessment area.

15. A system for high performance capability assessment of a consumer goods and services business, comprising: a processor operatively coupled to a communication network; an interface coupled to the processor configured to receive input; one more databases operatively coupled to the processor and accessible through the communication network; a machine-readable memory operatively located in said one or more databases, said memory including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; the processor establishing a sales operations and execution assessment criteria so that: 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that Participants are sales and merchandising groups; 2) the ‘Competitive’ performance assessment criteria includes a first criteria for Process Participation such that Participants are sales and merchandising groups, supported by key account management; 3) the ‘Market Leading’ performance assessment criteria includes: a first criteria for Process Participation such that Participants are sales and merchandising groups, driven by category and brand managers and supported by key account management; and the interface receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; wherein the processor searches the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area, and retrieves the matching key assessment performance reference table; and wherein the processor performs analysis of the matching key assessment performance reference table; and obtains a resultant performance level for the consumer goods and services industry key assessment area.

16. The system of claim 13 , wherein the processor establishes a category, brand, and consumer strategy assessment criteria.

17. The system of claim 15 , wherein the processor establishes a channel, customer, and shopper strategy assessment criteria.

18. The system of claim 13 , wherein the processor establishes a consumer marketing operations and execution assessment criteria.