Web-Based Marketing Management System

1. A system for marketing management, comprising: an administrator server computer running a computer program and permitting authorized access to a database of the administrator server computer, the database storing a plurality of modifiable advertising assets including page, audio and video components, the administrator server computer permitting dynamic professional advertisement creation by an advertising agency and a client authorized to access the database through modification of the modifiable advertising assets; an advertising agency computer remotely connected and in communication with the administrator server computer, the advertising agency permitted to initiate the dynamic professional advertisement creation through the advertising agency computer, wherein the advertising agency can login at the advertising agency computer, select and modify individual ones of the modifiable advertising assets stored in the database after the dynamic professional advertisement creation has been initiated, and a display of the selected one of the modifiable advertising assets is changed for purposes of advertising one of a product and a service; a client computer remotely connected and in communication with the administrator server computer, the client permitted to initiate the dynamic professional advertisement creation through the client computer, wherein the client can login at the client computer, select and modify individual ones of the modifiable advertising assets stored in the database after the dynamic professional advertisement creation has been initiated, and the display of the selected one of the modifiable advertising assets is changed for purposes of advertising the one of the product and the service; and a fulfillment party computer remotely connected and in communication with the administrator server computer, a fulfillment party executing a marketing program including the professional advertisement created through the modification of the selected one of the modifiable advertising assets when an order is transmitted from the administrator server computer to the fulfillment party computer by one of the advertising agency and the client, wherein the fulfillment party includes one of an advertising display party for running the selected one of the modifiable advertising assets when ordered and a broker for placing the selected one of the modifiable advertising assets with a media outlet when ordered by one of the advertising agency and the client.

2. The system according to claim 1 , wherein each of the advertising agency computer, the client computer, and the fulfillment party computer are remotely connected to the administrator server computer through the Internet.

3. The system according to claim 1 , wherein the execution of the marketing program by the fulfillment party includes providing the professional advertisement created through the modification of the selected one of the modifiable advertising assets in at least one of print, direct mail, email, pURL/web, radio/music, and television.

4. The system according to claim 1 , wherein the administrator server computer controls a flow of communication between each of the advertising agency computer, the client computer, and the fulfillment party computer.

5. The system according to claim 1 , wherein the modifiable advertising assets include television spots, radio spots, newspaper ads, and billboard ads.

6. The system according to claim 1 , wherein the administrator server computer provides a virtual marketing storefront providing the advertising agency and the client with access to a multi-media advertisements and campaigns library stored in the database, a plurality of tools for customization of the advertisements and campaigns in the multi-media advertisements and campaigns library, secure storage, an access and ordering module, and a customizable approval process for the selected one of the modifiable advertising assets when modified.

7. The system according to claim 1 , wherein the fulfillment party computer does not have access to select and modify individual ones of the modifiable advertising assets stored in the database after the dynamic professional advertisement creation has been initiated.

8. A method for marketing management, the method comprising the steps of: a. providing an administrator server computer running a computer program and permitting authorized access to a database of the administrator server computer, the database storing a plurality of modifiable advertising assets including page, audio and video components, the administrator server computer permitting dynamic professional advertisement creation by an advertising agency and a client authorized to access the database through modification of the modifiable advertising assets, the administrator server computer in communication with an advertising agency computer, a client computer, and a fulfillment party computer remotely connected with the administrator server computer; b. permitting each of an advertising agency computer and a client computer to initiate the dynamic professional advertisement creation on the administrator server computer; c. permitting at least one of the advertising agency and the client to select and modify individual ones of the modifiable advertising assets stored in the database after the dynamic professional advertisement creation has been initiated, wherein a display of the selected one of the modifiable advertising assets is changed for purposes of advertising one of a product and a service; and d. permitting at least one of the advertising agency and the client to order a marketing program including the professional advertisement created through the modification of the selected one of the modifiable advertising assets, the order transmitted from the administrator server computer to the fulfillment party computer by one of the advertising agency and the client, wherein a fulfillment party executes the marketing program including the professional advertisement, wherein the fulfillment party includes one of an advertising display party for running the selected one of the modifiable advertising assets when ordered and a broker for placing the selected one of the modifiable advertising assets with a media outlet when ordered by one of the advertising agency and the client.

9. The method according to claim 8 , wherein each of the advertising agency computer, the client computer, and the fulfillment party computer are remotely connected to the administrator server computer through the Internet.

10. The method according to claim 8 , wherein the execution of the marketing program by the fulfillment party includes providing the professional advertisement created through the modification of the selected one of the modifiable advertising assets in at least one of print, direct mail, email, pURL/web, radio/music, and television.

11. The method according to claim 8 , wherein the administrator server computer controls a flow of communication between each of the advertising agency computer, the client computer, and the fulfillment party computer.

12. The method according to claim 8 , wherein the modifiable advertising assets include television spots, radio spots, newspaper ads, and billboard ads.

13. The method according to claim 8 , wherein the administrator server computer provides a virtual marketing storefront providing the advertising agency and the client with access to a multi-media advertisements and campaigns library stored in the database, a plurality of tools for customization of the advertisements and campaigns in the multi-media advertisements and campaigns library, secure storage, an access and ordering module, and a customizable approval process for the selected one of the modifiable advertising assets when modified.

14. The method according to claim 8 , wherein the fulfillment party computer does not have access to select and modify individual ones of the modifiable advertising assets stored in the database after the dynamic professional advertisement creation has been initiated.