Method and System for Customizing Ring-Back Tone in an Inter-Operator Telecommunication System

1. A system for providing at least one commercial information (CI) message as a ring-back tone (RBT) to a caller, the caller having initiated a call with a callee, the caller being registered with a first telecommunication service provider, the callee being registered with a second telecommunication service provider, the system comprising: a. a global broker for routing a request to the first telecommunication service provider for at least one CI id associated with a caller profile of the caller, the request being generated by the second telecommunication service provider; b. a first CI server corresponding to the first telecommunication service provider, for associating the at least one CI id with the caller profile of the caller; c. a second CI server corresponding to the second telecommunication service provider for receiving the at least one CI id associated with the caller profile of the caller, wherein the at least one CI id is routed from the first telecommunication service provider to the second telecommunication service provider through the global broker; and d. a ring-back tone player corresponding to the second telecommunication service provider, for playing the at least one CI message to the caller.

2. The system of claim 1 , wherein the caller profile is based on caller attributes, the caller attributes comprising one or more of caller geographical location, caller age, caller gender, caller phone bill and callee information.

3. The system of claim 1 , wherein the first telecommunication service provider comprises a customer database for storing profiles of subscribers registered to the first telecommunication service provider.

4. The system of claim 1 further comprising a master database for storing at least one or more CI campaigns and information regarding CI campaigns played to the caller.

5. The system of claim 1 further comprising a local broker for routing the request for the at least one CI id to the global broker.

6. A method for acquiring caller information corresponding to a caller and delivering to the caller at least one commercial information (CI) message as a ring-back tone (RBT) based on the acquired caller information, the caller being registered with a first telecommunication network operated by a first telecommunication service provider and having initiated a call to a callee registered with a second telecommunication network operated by a second telecommunication service provider, the method comprising: receiving at a first server within the first telecommunication network, a request for at least one CI id identifying a CI message to be played back to the caller by the second telecommunication network as a RBT, wherein the request is received through a global broker router outside of the first telecommunication network; obtaining profile information for the caller from a customer database within the first telecommunication network; determining at the first telecommunication network, at least one CI id based on the caller's profile information; transmitting the at least one CI id to the global broker router; routing the at least one CI id from the global broker router to a second server within the second telecommunication network; selecting at the second server, a CI message identified by the at least one CI id; and transmitting the CI message for playback as a RBT to the caller.

7. The method of claim 6 , wherein the caller's profile information comprises one or more of caller geographical location, caller age, caller gender, caller phone bill and callee information.

8. The method of claim 7 , further comprising storing at a database within a centralized data center associated with the global broker router, at least one CI campaign and information regarding CI campaigns played to the caller.

9. The method of claim 8 , wherein CI ids stored in the centralized data center are transmitted to the first server to update the CI id information stored at the first server.