Method and Apparatus for Providing Interactive Services to Users Using Unicast and Broadcast Wireless Networks

1. A method for providing an interactive service in a wireless communication system, comprising: receiving content interaction information indicative of interactions by a user with content presented at a wireless user terminal, wherein said content is provided toward the wireless user terminal over a broadcast wireless network, wherein said content interaction information is received over a unicast wireless network; identifying a user selection from the content interaction information; aggregating the user selection with other user selections associated with other user terminals to form aggregate user selections; obtaining at least one service parameter; and providing the interactive service using the content interaction information, wherein the interactive service is provided using at least one of the unicast wireless network and the broadcast wireless network; wherein the interactive service provided via the broadcast wireless network comprises propagating toward user terminals combined content formed by aggregating user selections with broadcast content.

2. The method of claim 1 , wherein providing the interactive service comprises: extracting user-generated content from the content interaction information; and providing the user-generated content over the broadcast wireless network.

3. The method of claim 1 , wherein providing the interactive service comprises: identifying personalized content using the content interaction information and at least one service parameter, wherein the at least one service parameter comprises a location of the wireless user terminal; and providing the personalized content toward the wireless user terminal using the unicast wireless network.

4. The method of claim 3 , wherein the at least one service parameter comprises user preference information associated with a user of the wireless user terminal.

5. The method of claim 1 , wherein providing the interactive service comprises: operating as a proxy for an network-based service.

6. The method of claim 5 , wherein the network-based service comprises an e-commerce service, wherein operating as the proxy comprises operating as a portal for a plurality of online vendors.

7. The method of claim 1 , further comprising: obtaining at least one service parameter associated with the wireless user terminal; wherein at least one of the aggregating and the combining is performed based on the at least one service parameter.

8. An apparatus for providing an interactive service in a wireless communication system, comprising: means for receiving content interaction information indicative of interactions by a user with content presented at a wireless user terminal, wherein said content is provided toward the wireless user terminal over a broadcast wireless network, wherein said content interaction information is received over a unicast wireless network; means for identifying a user selection from the content interaction information; means for aggregating the user selection with other user selections associated with other user terminals to form aggregate user selections; means for obtaining at least one service parameter; and means for providing the interactive service using the content interaction information, wherein the interactive service is provided using at least one of the unicast wireless network and the broadcast wireless network; wherein the interactive service provided via the broadcast wireless network comprises propagating toward user terminals combined content formed by aggregating user selections with broadcast content.

9. The apparatus of claim 8 , wherein the interactive service is provided using the content interaction information and the at least one service parameter.

10. The apparatus of claim 8 , wherein the means for providing the interactive service comprises: means for extracting user-generated content from the content interaction information; and means for providing the user-generated content over the broadcast wireless network.

11. The apparatus of claim 8 , wherein the means for providing the interactive service comprises: means for identifying personalized content using the content interaction information and the at least one service parameter, wherein the at least one service parameter comprises a location of the wireless user terminal; and means for providing the personalized content toward the wireless user terminal using the unicast wireless network.

12. The apparatus of claim 8 , wherein the means for providing the interactive service comprises: means for operating as a proxy for an network-based service.

13. The apparatus of claim 12 , wherein the network-based service comprises an e-commerce service, wherein operating as the proxy comprises operating as a portal for a plurality of online vendors.

14. A non-transient computer readable storage medium storing a software program, that, when executed by a computer, causes the computer to perform a method for providing an interactive service in a wireless communication system, the method comprising: receiving content interaction information indicative of interactions by a user with content presented at a wireless user terminal, wherein said content is provided toward the wireless user terminal over a broadcast wireless network, wherein said content interaction information is received over a unicast wireless network; identifying a user selection from the content interaction information; aggregating the user selection with other user selections associated with other user terminals to form aggregate user selections; obtaining at least one service parameter; and providing the interactive service using the content interaction information and the at least one service parameter, wherein the interactive service is provided using at least one of the unicast wireless network and the broadcast wireless network wherein the interactive service provided via the broadcast wireless network comprises propagating toward user terminals combined content formed by aggregating user selections with broadcast content.

15. The computer readable storage medium of claim 14 , wherein the interactive service is provided using the content interaction information and the at least one service parameter.

16. The computer readable storage medium of claim 14 , wherein providing the interactive service comprises: extracting user-generated content from the content interaction information; and providing the user-generated content over the broadcast wireless network.

17. The computer readable storage medium of claim 14 , wherein providing the interactive service comprises: identifying personalized content using the content interaction information and the at least one service parameter, wherein the at least one service parameter comprises a location of the wireless user terminal; and providing the personalized content toward the wireless user terminal using the unicast wireless network.

18. The computer readable storage medium of claim 14 , wherein providing the interactive service comprises: operating as a proxy for an network-based service.

19. The method of claim 1 , further comprising: obtaining at least one service parameter associated with the wireless user terminal.

20. The method of claim 19 , wherein the at least one service parameter comprises at least one of a geographical location of the wireless user terminal, a network location of the wireless user terminal, and user preference information associated with at least one user of the wireless user terminal.

21. The method of claim 19 , wherein obtaining the at least one service parameter comprises: identifying the interactive service using at least a portion of the content interaction information; identifying the at least one service parameter based on the identified interactive service; and obtaining the at least one identified service parameter.

22. The method of claim 19 , wherein the interactive service is provided using the content interaction information and the at least one service parameter.