Hot Spot Use in Advertising

1. A method of displaying targeted advertisements (ad) on a mobile hand held display device (MHDD), comprising: a processor downloading a targeted ad comprising dynamic and static content into an MHDD and storing said ad in an MHDD storage medium; wherein said ad is directed to a target group of users of MHDDs; and wherein said ad comprises a plurality of transparent hot-spots; in a separate step, said processor also downloading a plurality of call-to-action enablers into said MHDD and storing said call-to-action enablers in said MHDD storage medium; said processor checking said call-to-action enablers against one or more preferred modes of activity of a target user of said MHDD and choosing one or more preferred call-to-action enablers from among said downloaded call-to-action enablers for use with said downloaded ad based upon said one or more preferred modes of activity of a target user of said MHDD; said processor making said ad interactive by associating at least one of said chosen call-to-action enablers with appropriate hot-spots from among said plurality of hot-spots; said processor rendering and displaying said ad on the MHDD during an ad spot; said processor providing said MHDD user with a choice of a preferred response mode to said ad from among said set of call-to-action enablers when said user selects at least one hot-spot from said plurality of hot-spots in said ad; and said processor enabling said user to respond to said ad by selecting a hot spot and thereby invoking a call-to-action enabler associated with said hot-spot; wherein said ad is displayed in a maximum available display area said MHDD display while maintaining user interactivity with said ad via said hot spots.

2. The method of claim 1 , said call-to-action enablers, upon user selection of a hot spot, invoking actions comprising any of Click-to-Call, Click-to-Browse, Click-to-Jump page, Click-to-Video, Click-to-Ad Unit, Click-to-Message, Click-to-Mail, Click-to-Bookmark, Click-to-Share, and Click-to-Download.

3. An apparatus for displaying targeted advertisements (ad) on a mobile hand held display device (MHDD), comprising: a processor configured for downloading a targeted ad comprising dynamic and static content into an MHDD and storing said ad in an MHDD storage medium; wherein said ad is directed to a target group of users of MHDDs; and wherein said ad comprises a plurality of transparent hot-spots; said processor configured for, in a separate step, also downloading a plurality of call-to-action enablers into said MHDD and storing said call-to-action enablers in said MHDD storage medium; said processor configured for checking said call-to-action enablers against one or more preferred modes of activity of a target user of said MHDD and choosing one or more preferred call-to-action enablers from among said downloaded call-to-action enablers for use with said downloaded ad based upon said one or more preferred modes of activity of a target user of said MHDD; said processor configured for making said ad interactive by associating at least one of said chosen call-to-action enablers with appropriate hot-spots from among said plurality of hot-spots; said processor configured for rendering and displaying said ad on the MHDD during an ad spot; said processor configured for providing said MHDD user with a choice of a preferred response mode to said ad from among said set of call-to-action enablers when said user selects at least one hot-spot from said plurality of hot-spots in said ad; and said processor configured for enabling said user to respond to said ad by selecting a hot spot and thereby invoking a call-to-action enabler associated with said hot-spot; wherein said ad is displayed in a maximum available display area said MHDD display while maintaining user interactivity with said ad via said hot spots.

4. A non-transitory storage medium containing program instructions which, when executed by a processor, implement a method of displaying targeted advertisements (ad) on a mobile hand held display device (MHDD), comprising: a processor downloading a targeted ad comprising dynamic and static content into an MHDD and storing said ad in an MHDD storage medium; wherein said ad is directed to a target group of users of MHDDs; and wherein said ad comprises a plurality of transparent hot-spots; said processor, in a separate step, also downloading a plurality of call-to-action enablers into said MHDD and storing said call-to-action enablers in said MHDD storage medium; said processor checking said call-to-action enablers against one or more preferred modes of activity of a target user of said MHDD and choosing one or more preferred call-to-action enablers from among said downloaded call-to-action enablers for use with said downloaded ad based upon said one or more preferred modes of activity of a target user of said MHDD; said processor making said ad interactive by associating at least one of said chosen call-to-action enablers with appropriate hot-spots from among said plurality of hot-spots; said processor rendering and displaying said ad on the MHDD during an ad spot; said processor providing said MHDD user with a choice of a preferred response mode to said ad from among said set of call-to-action enablers when said user selects at least one hot-spot from said plurality of hot-spots in said ad; and said processor enabling said user to respond to said ad by selecting a hot spot and thereby invoking a call-to-action enabler associated with said hot-spot; wherein said ad is displayed in a maximum available display area said MHDD display while maintaining user interactivity with said ad via said hot spots.

5. A method of displaying targeted advertisements (ad) on a mobile hand held display device (MHDD), comprising: a processor downloading a targeted ad comprising dynamic and static content into an MHDD and storing said ad in an MHDD storage medium; wherein said ad is directed to a target group of users of MHDDs; and wherein said ad comprises a plurality of transparent hot-spots; in a separate step, said processor also downloading a plurality of call-to-action enablers into said MHDD and storing said call-to-action enablers in said MHDD storage medium; said processor checking said call-to-action enablers against one or more preferred modes of activity of a target user of said MHDD and choosing one or more preferred call-to-action enablers from among said downloaded call-to-action enablers for use with said downloaded ad based upon said one or more preferred modes of activity of a target user of said MHDD; said processor making said ad interactive by associating at least one of said chosen call-to-action enablers with appropriate hot-spots from among said plurality of hot-spots; and said processor rendering and displaying said ad on the MHDD during an ad spot.