Providing Advertising

1. A computer implemented method, comprising: identifying a first space in unsold ad spaces in video content; determining, by a processor, a type associated with the first space; identifying a second different space in the unsold ad spaces; determining, by a processor, a type associated with the second different space, wherein the type associated with the first space is different than the type associated with the second different space; determining, by a processor, that a time for presentation of content in the first space is concurrent with a time for presentation of content in the second different space; bundling the first space and the second different space to form a unit that will enable a single purchaser to present content in both the first space and the second different space at a same time; offering the unit to one or more advertisers through an on line auction; and selling the unit to the single purchaser based on results of the on line auction.

2. The method of claim 1 , wherein the at least one of unsold ad spaces comprises an ad space for presenting an advertisement through a stand-alone display or an ad space for presenting an advertisement through a computer in response at least to a proximity of the computer to the standalone display.

3. The method of claim 1 , wherein the unit is associated with a period of time for simultaneously displaying at least two advertisements through different types of media.

4. The method of claim 1 , wherein the unit is associated with a geographic location for proximately displaying two advertisements through different types of media.

5. The method of claim 1 wherein bids in the online auction below a certain percentage of a specified rate are not accepted.

6. The method of claim 1 wherein one or more of the plurality of unsold ad spaces is associated with a formula for determining a rate.

7. A system comprising: storage media having instructions encoded thereon; one or more processors operable to execute the instructions to perform operations comprising: identifying a first space in unsold ad spaces; determining a type associated with the first space; identifying a second different space in the unsold ad spaces; determining a type associated with the second different space, wherein the type associated with the first space is different than the type associated with the second different space; determining that a time for presentation of content in the first space is concurrent with a time for presentation of content in the second different space; bundling the first space and the second different space to form a unit that will enable a single purchaser to present content in both the first space and the second different space at a same time; offering the unit to one or more advertisers through an on line auction; and selling the unit to the single purchaser based on results of the on line auction.

8. The system of claim 7 , wherein the at least one of the unsold ad spaces comprises an ad space for presenting an advertisement through a stand-alone display or an ad space for presenting an advertisement through a computer in response at least to a proximity of the computer to the stand alone display.

9. The system of claim 7 , wherein the unit is associated with a period of time for simultaneously displaying at least two advertisements through different types of media.

10. The system of claim 7 , wherein the unit is associated with a geographic location for proximately displaying two advertisements through different types of media.

11. The system of claim 7 wherein bids in the online auction below a certain percentage of a specified rate are not accepted.

12. The system of claim 7 wherein one or more of the plurality of unsold ad spaces is associated with a formula for determining a rate.