System and method for directing attention to web site functionality

1. A computer-readable media embodied in a non-transitory physical memory device having stored thereon instructions executable by a computer for directing attention of a user to a particular functionality offered via a Web site, the instructions performing steps comprising: monitoring interactions of a user with functionality of the Web site; actively determining from the monitored interactions if a pre-existing link of a Web page used to access the particular functionality offered via the Web site has been activated within a predetermined number of accesses to the Web site; and when it is determined from the monitored interactions that the pre-existing link of the Web page used to access the particular functionality offered via the Web site has not been activated within a predetermined number of access to the Web site, actively causing an alteration in an appearance of the pro-existing link of the Web page as it is displayed in the Web page.

2. The computer-readable media as recited in claim 1 , wherein the appearance of the pre-existing link of the Web page is altered for a predetermined period of time.

3. The computer-readable media as recited in claim 1 , wherein the appearance of the pre-existing link of the Web page is altered for a predetermined number of access by the user to the Web site.

4. The computer-readable media as recited in claim 1 , wherein the particular functionality offered via the Web site comprises a selection guide.

5. A computer-readable media embodied in a non-transitory physical memory device having stored thereon instructions executable by a computer for directing attention of a user to a particular functionality offered via a Web site, the instructions performing steps comprising: monitoring interactions of a user with functionality of the Web site; actively determining from the monitored interactions if a pre-existing link of a Web page used to access the particular functionality offered via the Web site has been activated within a predetermined number of accesses to the Web site; and when it is determined from the monitored interactions that the pre-existing link of the Web page used to access the particular functionality offered via the Web site has not been activated within a predetermined number of access to the Web site, actively causing a pointer to be displayed on the Web page that points to the pre-existing link of the Web page as it is displayed in the Web page.

6. The computer-readable media as recited in claim 5 , wherein the pointer is displayed on the Web page for a predetermined period of time.

7. The computer-readable media as recited in claim 5 , wherein the pointer is displayed on the Web page for a predetermined number of accesses by the user to the Web site.

8. The computer-readable media as recited in claim 5 , wherein the particular functionality offered via the Web site comprises a selection guide.