Transflective Type LCD Device Having Excellent Image Quality

1. A transflective liquid crystal display (LCD) device comprising an LCD panel including an array of pixels each having a reflective area and a transmissive area in a liquid crystal (LC) layer, and a drive circuit for driving said reflective area and said transmissive area of said LC layer by using an inverting drive scheme, wherein the drive circuit generates a first common electrode signal periodically inverted in a polarity thereof at a predetermined amplitude, and generates a second common electrode signal having a phase opposite to a phase of the first common electrode signal, the drive circuit drives an LC of one of the reflective area and the transmissive area based on a common pixel signal that is common to the reflective area and the transmissive area, and based on the first common electrode signal, a voltage characteristic, Vr(K)−Vr, of the reflective area is substantially equivalent to a second voltage characteristic, Vt−Vt(K), of the transmissive area when a first drive voltage Vr and a second drive voltage Vt change by a voltage ΔV, the Vr and Vt are drive voltages of the LC in the reflective area and the transmissive area, respectively, Vr(K) is a dark-state setup voltage in the reflective area, Vt(K) is a dark-state setup voltage in the transmissive area, R is a reflectance, and T is a transmittance, The dark-state setup voltage is selected according to a comb teeth clearance, a first common electrode and a first pixel electrode in said reflective area are comb teeth electrodes and are disposed in such a manner that teeth of said first common electrode and teeth of said first pixel electrode are alternately aligned with a clearance Lr in an alignment direction, a second common electrode and a second pixel electrode in said transmissive area are comb teeth electrodes and are disposed in such a manner that teeth of the second common electrode and teeth of the second pixel electrode are alternately aligned with a clearance Lt in an alignment direction thereof, and Lt is greater than Lr, wherein α(R) is 25° where α(R) is an angle formed between a direction in which said teeth of said first common electrode and said first pixel electrode in said reflective area extend and a rubbing direction for said LC, wherein α(T) ranges from 15° to 25° where α(T) is an angle formed between a direction in which said teeth of said second common electrode and said second pixel electrode in said transmissive area extend and said rubbing direction for said LC.

2. The transflective LCD device according to claim 1 , wherein the second common electrode signal has an amplitude larger than the amplitude of the first common electrode signal.

3. The transflective LCD device according to claim 1 , wherein the Vr (K) that is the dark-state setup voltage in the reflective area is above 0.

4. A transflective liquid crystal display (LCD) device comprising an LCD panel including an array of pixels each having a reflective area and a transmissive area in a liquid crystal (LC) layer, and a drive circuit for driving said reflective area and said transmissive area of said LC layer by using an inverting drive scheme, wherein the drive circuit generates a first common electrode signal periodically inverted in a polarity thereof at a predetermined amplitude, and generates a second common electrode signal having a phase opposite to a phase of the first common electrode signal, the drive circuit drives an LC of one of the reflective area and the transmissive area based on a common pixel signal that is common to the reflective area and the transmissive area, and based on the first common electrode signal, the drive circuit drives an LC of the other of the reflective area and the transmissive area based on the common pixel signal and based on the second common electrode signal, and where Vr and Vt are drive voltages of the LC in the reflective area and the transmissive area, respectively, Vr(K) is a dark-state setup voltage in the reflective area, VR(W) is a bright-state setup voltage in the reflective area, Vt(K) is a dark-state setup voltage in the transmissive area, Vt(W) is a bright-state setup voltage in the transmissive area, R is the reflectance, and T is the transmittance, a slope of a reflectance in vicinity of said Vr(K) in a graph describing R characteristics with respect to [Vr(K)−Vr] and a slope of a reflectance in vicinity of Vr(W) in the graph match each other, and a slope of a transmittance in vicinity of Vt(K) in a graph describing T characteristics with respect to [Vt−Vt(K)] and a slope of a transmittance in vicinity of Vt(W) in the graph match each other, the dark-state setup voltage is selected according to a comb teeth clearance, a first common electrode and a first pixel electrode in the reflective area are comb teeth electrodes and are disposed in such a manner that teeth of the first common electrode and teeth of the first pixel electrode are alternately aligned with a clearance Lr in an alignment direction thereof, a second common electrode and a second pixel electrode in the transmissive area are comb teeth electrodes and are disposed in such a manner that teeth of the second common electrode and teeth of the second pixel electrode are alternately aligned with a clearance Lt in an alignment direction thereof, and Lt is greater than Lr, wherein α(R) is 25° where α(R) is an angle formed between a direction in which said teeth of said first common electrode and said first pixel electrode in said reflective area extend and a rubbing direction for said LC, wherein α(T) ranges from 15° to 25° where α(T) is an angle formed between a direction in which said teeth of said second common electrode and said second pixel electrode in said transmissive area extend and said rubbing direction for said LC.

5. The transflective LCD device according to claim 4 , wherein the second common electrode signal has an amplitude larger than the amplitude of the first common electrode signal.

6. The transflective LCD device according to claim 4 , wherein the Vr (K) that is the dark-state setup voltage in the reflective area is above 0.