Associative Search Engine

1. A method of providing desired information to a user, comprising: receiving, from a user having user profile data associated therewith, a search request comprising a search argument indicative of desired information; providing the search argument and the user profile data to a search engine for searching, based on the search argument and the user profile data, a first database to generate a first search result; correlating, using at least one non-precise technique, the search argument and the user profile data to particular information in a second database to generate a second search result; combining the first search result and the second search result; and providing the combined first and second search results to the user.

2. The method of claim 1 , wherein the second database is an advertisement database.

3. The method of claim 1 , wherein correlating the received search argument and the user profile data with the particular information in the second database comprises using at least one rule-based software algorithm.

4. The method of claim 1 , further comprising maintaining a user profile based on past search sessions of the user.

5. The method of claim 1 , comprising maintaining a user profile from at least one of past search sessions of the user and historical data gathered on buying habits of the user.

6. The method of claim 1 , comprising customizing, based on the user profile data, at least one of the first and second search results for receipt by the user.

7. The method of claim 6 , wherein customizing, based on the user profile data, the at least one of the first and second search results comprises at least one of aurally enhancing the search result, visually enhancing the search result, textually enhancing the search result, anecdotally enhancing the search result, and logically enhancing the search result.

8. The method of claim 1 , comprising customizing, based on preferences of the user, at least one of the first and second search results for receipt by the user.

9. The method of claim 1 , wherein the user profile data comprises geographical data.

10. The method of claim 1 , wherein using the at least one non-precise technique comprises using at least one rule based software algorithm.