Method and System for Selecting Amongst a Plurality of Processes to Send a Message

1. A method, comprising: detecting, by a system, a trigger for automatically sending a message in association with a subscriber of a service provided by the system, wherein the trigger is associated with a change made to data stored by the system; retrieving, by the system, message information from a portion of a database of the system; in response to the detection of the trigger, generating, by the system, a message utilizing the retrieved message information that reflects the change made to the data stored by the system; and sending, to the subscriber by the system, the generated message in conjunction with a pointer identifying the data to which the change was made.

2. The method of claim 1 , and further comprising determining a type of the at least one change made to the data.

3. The method of claim 2 , wherein the message information is conditionally retrieved, based on the determined type of the at least one change made to the data.

4. The method of claim 1 , wherein the message is initiated utilizing a workflow rule.

5. The method of claim 1 , wherein a plurality of triggers are different for a plurality of different subscribers of the system.

6. The method of claim 1 , wherein the generated message is stored in a queue before being sent.

7. The method of claim 6 , wherein the generated message is retrieved from the queue for being sent.

8. The method of claim 6 , wherein the message is grouped with at least one other message according to an associated subscriber of the system.

9. The method of claim 8 , wherein the messages are grouped utilizing a subscriber identifier.

10. The method of claim 1 , further comprising selecting one of a plurality of processes for sending the generated message, wherein the generated message is sent to the subscriber by the system using the selected process.

11. A non-transitory machine-readable medium carrying one or more sequences of instructions which, when executed by one or more processors, cause the one or more processors to carry out the steps of: detecting, by a system, a trigger for automatically sending a message in association with a subscriber of a service provided by the system, wherein the trigger is associated with a change made to data stored by the system; retrieving, by a system, message information from a portion of a database of the system; in response to the detection of the trigger, generating, by the system, a message utilizing the retrieved message information that reflects the change made to the data stored by the system; and sending, to the subscriber by the system, the generated message in conjunction with a pointer identifying the data to which the change was made.

12. An apparatus, comprising: a processor; and one or more stored sequences of instructions which, when executed by the processor, cause the processor to carry out the steps of: retrieving, by a system, message information from a portion of a database of the system; in response to the detection of the trigger, generating, by the system, a message utilizing the retrieved message information that reflects the change made to the data stored by the system; and sending, to the subscriber by the system, the generated message in conjunction with a pointer identifying the data to which the change was made.