System and Method for Providing Supplementary Interactive Content

1. A method of providing mobile telephone communications, comprising: storing a mobile telephone number in a memory for each of a plurality of users; transmitting a text message to the mobile telephone of each of the plurality of users; wherein the text message includes a request to reply to the text message during presentation of an identified commercial; wherein said transmitting a text message comprises transmitting the text message prior to presentation of the identified commercial; receiving a reply to the text message from the mobile telephone of a multitude of the users; determining whether each received reply comprises a conforming reply; wherein a conforming reply comprises a reply that is received during a broadcast of the identified commercial or within a predetermined time period following the broadcast of the identified commercial; and for each user from which a conforming a reply is received, storing data of a conforming reply in memory in association with the mobile telephone number of the mobile telephone from which the reply was transmitted.

2. The method according to claim 1 , wherein the identified commercial is identified in the text message by identifying a particular advertiser and wherein a product of the identified commercial is not identified in the text message.

3. The method according to claim 1 , wherein the identified commercial is identified by identifying a particular product advertised in the identified commercial.

4. The method according to claim 1 , wherein the text message conveys an incentive for replying to the text message during presentation of the identified commercial.