Beacon for Close Proximity Notification System

1. A transceiver comprising: an antenna; a processing device; and a memory device in communication with the processing device, the memory device storing instructions that when executed by the processing device result in: discovering wireless mobile devices within a proximity range of the transceiver; initiating communication between the transceiver and one or more of the wireless mobile devices; and exchanging data with the one or more of the wireless mobile devices, wherein the exchanging data includes transmitting output data to at least one of the one or more of the wireless mobile devices, and the output data includes a unique identifier associated with the transceiver.

2. The transceiver of claim 1 , wherein the wireless mobile devices conform to one or more specified communication protocols.

3. The transceiver of claim 1 , wherein the wireless mobile devices are included in one or more specified device classes.

4. The transceiver of claim 1 , wherein the discovering is periodically performed.

5. The transceiver of claim 1 , wherein identifiers of the wireless mobile devices are stored in the memory device for a specified time period.

6. The transceiver of claim 1 , wherein the exchanging data further includes receiving input data from at least one of the one or more of the wireless mobile devices, and the input data includes an identifier of the at least one of the one or more of the wireless mobile devices.

7. The transceiver of claim 1 , wherein the discovering and initiating are transparent to users of the one or more of the wireless mobile devices.

8. The transceiver of claim 1 , wherein the exchanging data is transparent to the users of the one or more of the wireless mobile devices.

9. The transceiver of claim 1 , wherein the proximity range is between about 10 and 150 meters.

10. The transceiver of claim 1 , wherein the proximity range is less than about 50 meters.

11. The transceiver of claim 1 , wherein the proximity range is less than about 30 meters.

12. The transceiver of claim 1 , wherein the proximity range is adjustable.

13. The transceiver of claim 1 , wherein the transceiver is mobile.

14. The transceiver of claim 1 , wherein the transceiver is stationary.

15. The transceiver of claim 1 , wherein the exchanging data further includes transmitting an identification code to one of the one or more of the mobile wireless devices, wherein the identification code is associated with information that can be accessed by the at least one of the one or more mobile wireless devices.

16. The transceiver of claim 15 , wherein the information comprises a coupon.

17. The transceiver of claim 15 , wherein the information includes availability of commercial goods.

18. The transceiver of claim 15 , wherein the information is time-sensitive.

19. The transceiver of claim 15 , wherein the information is stored on the wireless mobile device prior to the transmitting.

20. The transceiver of claim 15 , wherein the information is located on a data server that can be accessed by the wireless mobile device via a network.

21. The transceiver of claim 15 , wherein the identification code identifies a real estate property and the information includes data describing the real estate property.

22. The transceiver of claim 15 , wherein the identification code identifies a geographic location that is in a large venue and the information includes promotional material.

23. The transceiver of claim 15 , wherein the identification code identifies a checkpoint location and the information includes a time of the transmitting.

24. The transceiver of claim 15 , wherein the identification code identifies a business and the information includes promotional material.

25. The transceiver of claim 24 , wherein the business is a store that sells commercial goods.

26. A method for data exchange at a transceiver, the method comprising: discovering wireless mobile devices within a proximity range of the transceiver, the discovering performed using the transceiver; initiating communication between the transceiver and one or more of the wireless mobile devices, the initiating performed using the transceiver; and exchanging data with the one or more of the wireless mobile devices, the exchanging including at least one of: receiving input data at the transceiver from at least one of the one or more of the wireless mobile devices; and transmitting output data from the transceiver to at least one of the one or more of the wireless mobile devices, wherein the output data includes a unique identifier associated with the transceiver.

27. The method of claim 26 , wherein the wireless mobile devices conform to one or more specified communication protocols.

28. The method of claim 26 , wherein the wireless mobile devices are included in one or more specified device classes.

29. The method of claim 26 , wherein the discovering is periodically performed.

30. The method of claim 26 , wherein identifiers of the wireless mobile devices are stored in the memory device for a specified time period.

31. The method of claim 26 , wherein the input data includes an identifier of the at least one of the one or more of the wireless mobile devices.

32. The method of claim 26 , wherein the discovering and initiating are transparent to users of the one or more of the wireless mobile devices.

33. The method of claim 26 , wherein the exchanging data is transparent to the users of the one or more of the wireless mobile devices.

34. The method of claim 26 , wherein the proximity range is between about 10 and 150 meters.

35. The method of claim 26 , wherein the proximity range is less than about 50 meters.

36. The method of claim 26 , wherein the proximity range is less than about 30 meters.

37. The method of claim 26 , wherein the proximity range is adjustable.

38. The method of claim 26 , wherein the transceiver is mobile.

39. The method of claim 26 , wherein the transceiver is stationary.

40. The method of claim 26 , wherein the output data further includes an identification code that is associated with information that can be accessed by the mobile wireless device.

41. The method of claim 40 , wherein the information comprises a coupon.

42. The method of claim 40 , wherein the information includes availability of commercial goods.

43. The method of claim 40 , wherein the information is time-sensitive.

44. The method of claim 40 , wherein the information is stored on the wireless mobile device prior to the transmitting.

45. The method of claim 40 , wherein the information is located on a data server that can be accessed by the wireless mobile device via a network.

46. The method of claim 40 , wherein the identification code identifies a real estate property and the information includes data describing the real estate property.

47. The method of claim 40 , wherein the identification code identifies a geographic location that is in a large venue and the information includes promotional material.

48. The method of claim 40 , wherein the identification code identifies a checkpoint location and the information includes a time of the transmitting.

49. The method of claim 40 , wherein the identification code identifies a business and the information includes promotional material.

50. The method of claim 49 , wherein the business is a store that sells commercial goods.

51. A non-transitory computer-readable storage medium comprising computer-readable instructions, which instructions, when executed by a processing device located in a transceiver, cause the transceiver to perform operations comprising: discovering wireless mobile devices within a proximity range of the transceiver; initiating communication between the transceiver and one or more of the wireless mobile devices; and exchanging data with the one or more of the wireless mobile devices, wherein the exchanging data includes transmitting data to at least one of the one or more of the wireless mobile devices, and the data includes a unique identifier associated with the transceiver.