Consistent Presentation of Content and Passive Relevance Determination of Content Relationship in an On-Line Commerce System

2. The apparatus of claim 1 , wherein said content is arranged in collections that are, in part, passively sorted based upon user relevance in response to information generated when said users create idea books, wherein said idea books are produced in response to user selection of one or more photos in one or more categories for inclusion in the user's idea book.

3. The apparatus of claim 2 , wherein said user selection determines relationships between items within photos in selected categories.

4. The apparatus of claim 3 , wherein said user selection information is collated across a plurality of users to passively determine user relevance.

5. The apparatus of claim 2 , wherein said content concerns residential interior design; and wherein said photos are organized in categories that correspond to different areas of a residence.

6. The apparatus of claim 5 , wherein said user selection adds design elements to an idea book for a particular area of said residence.

7. The apparatus of claim 2 , wherein said user's idea book selections comprise that user's opinion as to design elements that may coordinate with each other, even if they are selected from a variety of styles; wherein said processor observing user interaction makes note of connections between styles established by selections of each user; and wherein said processor observing user interaction identifies user-based groupings to provide new categories and/or suggestions to other users.

8. The apparatus of claim 2 , wherein said user's idea book selections across a user population are used for any of identifying trends and tastes, creating recommendations, reorganizing content within categories, creating new categories, and alerting design experts and vendors with regard to user preferences.

9. The apparatus of claim 1 , wherein photos in a same category or grouping are similar in size and shape; wherein objects in said photos are thematically and/or aesthetically related to all other photos in the same category or grouping, the use of icons or tags to indicate links to additional information is consistent.

10. The apparatus of claim 1 , wherein a tag's shape and/or color denotes different classes of information.

11. The apparatus of claim 1 , wherein said animation comprises any of making the tags appear, making the tags disappear, and moving the tabs back and forth, up and down, or in other motions to draw attention to them.

12. The apparatus of claim 11 , further comprising: a processor receiving and setting user preferences with regard to said tags comprising any of determining if animation is desired, if particular classes of tag are to be excluded or included, if tag selection executes a particular action, and if tags should not be displayed at all.

13. The apparatus of claim 1 , further comprising: a physics engine, wherein when the user scrolls, said physics engine moves a screen containing an information unit on the display in connection with a snap point, wherein a target position of a scroll rest is set to a start of an information unit, wherein a scroll stops with an information unit at the top of an information unit screen in response to a user flick motion to make the information unit fill the screen if possible, and wherein when the user continuously drags a scroll view, the information unit is positioned within the screen to where the user dragged it to provide a continuous scroll experience.

15. The method of claim 14 , wherein when the user scrolls, moving a screen containing an information unit on the display in connection with a snap point, wherein a target position of a scroll rest is set to a start of an information unit, wherein a scroll stops with an information unit at the top of an information unit screen in response to a user flick motion to make the information unit filling the screen if possible, and wherein when the user continuously drags a scroll view, the information unit is positioned within the screen to where the user dragged it to provide a continuous scroll experience.