System And Method For Communicating A Gaming Machine Notification To A Mobile Device

1. A system for communicating gaming machine information to a player, the system comprising: a mobile communication device for a player, the mobile communication device comprising a resident mobile application for a venue, the mobile resident application configured to transmit a communication utilizing a short range communication format; a gaming machine at the venue, the gaming machine comprising a transceiver for receiving and transmitting short range communication transmissions, wherein the gaming machine comprises a high level payoff event; a server in communication with the gaming machine over a wireless local area network (WLAN); wherein the server associates the gaming machine at the venue with a player, and the player has played the gaming machine in excess of a predetermined threshold of times; wherein the server determines a venue visit pattern for the player wherein the venue visit pattern comprises an interval between visits; wherein the server determines that the high level payoff event for the gaming machine has not occurred during the interval between visits; wherein the server transmits a communication to the player that the high level payoff event for the gaming machine has not occurred and invites the player to visit the venue during the interval between visits.

2. The system according to claim 1 wherein the gaming machine is one of a slot machine, video poker machine, video blackjack machine or pai gow machine.

3. The system according to claim 1 wherein the server transmits a SMS text to the mobile communication device of the player.

4. The system according to claim 1 wherein the server transmits an email to the player.

5. The system according to claim 1 wherein the server transmits an alert to a native application on the mobile communication device of the player.

6. The system according to claim 1 wherein the server records a plurality of activations for a loyalty card of the player at the gaming machine.

7. The system according to claim 1 wherein the server records near field communications between a native application on the mobile communication device of the player and the gaming machine.