Method and Apparatus for Sending a Push Content

1. A server with a push function, comprising: a processor; and a non-transitory computer readable medium storing instructions executable by the processor to perform operations comprising: receiving a push message sent by a push message provider; determining that the push message matches a service control condition which specifies an application identifier (app ID) corresponding to a service that a terminal is allowed to receive; and sending the push message to the terminal when the push message matches the service control condition.

2. The server according to claim 1 , wherein the push message is a short message, and the service control condition specifies the app ID corresponding to a short message service (SMS) that the terminal is allowed to receive.

3. The server according to claim 1 , wherein the push message is a multimedia message, and the service control condition specifies the app ID corresponding to a multimedia message service (MMS) that the terminal is allowed to receive.

4. A terminal, comprising: a processor; and a non-transitory computer readable medium storing instructions executable by the processor to perform operations comprising: receiving a push message sent by a server; determining that the push message matches a service that the terminal is allowed to receive according to a service control condition which specifies application identifiers (app IDs) corresponding to services that the terminal is allowed to receive; and performing a service processing corresponding to the received push message.

5. The terminal according to claim 4 , wherein the push message is a short message, and the service control condition specifies the app ID corresponding to a short message service (SMS) that the terminal is allowed to receive.

6. The terminal according to claim 4 , wherein the push message is a multimedia message, and the service control condition specifies the app ID corresponding to a multimedia message service (MMS) that the terminal is allowed to receive.

7. The terminal according to claim 4 , further comprising: setting the service control condition internally.

8. The terminal according to claim 4 , further comprising: receiving the service control condition from the server.

9. A non-transitory computer readable medium encoded with a computer program executable by a processor to perform actions comprising: receiving a push message sent by a server; determining that the push message matches a service that the terminal is allowed to receive according to a service control condition which specifies application identifiers (app IDs) corresponding to services that the terminal is allowed to receive; and performing a service processing corresponding to the received push message.

10. The non-transitory computer readable medium according to claim 9 , wherein the actions further comprising: setting the service control condition internally.

11. The terminal according to claim 9 , wherein the action further comprising: receiving the service control condition from the server.