Legal claims defining the scope of protection. Each claim is shown in both the original legal language and a plain English translation.
1. A computer-implemented method, comprising: displaying, using information from at least one server, a page of the information for an item in response to a request from a user, the information including a first price for the item; determining an anticipated value for the item; determining, by a one or more processors and in dynamic response to the request, advertising content relating to the item and configured for display over a first period of time; determining, by the one or more processors, a sequential price reduction applicable to the item, the sequential price reduction associated with a determined number of second periods of time within the first period of time; displaying a dynamic user interface in the determined number of second periods of time when the anticipated value falls below a specified value threshold, the dynamic user interface including the advertising content and a dynamically changing price, the dynamically changing price being associated with the sequential price reduction in the determined number of second periods of time; displaying the first price at the beginning of the first period of time; for the determined number of second periods of time and along with the display of the advertising content for the first period of time, displaying the dynamically changing price and including a hyperlink to secure the item after at least one second period of time, wherein item is secured when the hyperlink is activated in the at least one second period of time; and completing a transaction for securing the item via the dynamic user interface.
A computer system dynamically adjusts the price of an item on a webpage based on user interaction with an advertisement. When a user requests a product page, the system calculates an initial price and determines the item's anticipated value. If the anticipated value falls below a set threshold, advertising content related to the item is displayed. While the ad plays over a set time period, the item's price decreases incrementally at determined intervals. The webpage displays the initial price, then dynamically shows the decreasing price alongside the advertisement. A "buy" hyperlink appears, allowing the user to purchase the item at the current discounted price at any time after the first interval. Completing the purchase secures the item at the displayed price.
2. The computer-implemented method of claim 1 , further comprising: displaying the advertising content before providing an option to receive the advertising content, wherein the advertising content includes explanation of the sequential price reduction from the first price.
In addition to the system described in claim 1, before showing the advertisement and dynamically reducing price, the system first displays information about the advertising content and how watching it will lead to a sequential price reduction from the original price. This explanation informs the user that watching the ad will result in a lower price for the item they are interested in purchasing, encouraging them to engage with the advertisement.
3. A computer-implemented method, comprising: displaying, using information from at least one server, a page of the information relating to at least one item, the information including a first price for the at least one item; determining an anticipated value for the at least one item; determining, by one or more processors and in dynamic response to the request, content relating to the at least one item and configured for display over a first period of time; determining, by the one or more processors, a sequential price reduction applicable to the at least one item, the sequential price reduction associated with a determined number of second periods of time within the first period of time; displaying a dynamic user interface in the determined number of second periods of time when the anticipated value falls below a specified value threshold, the dynamic user interface including the content and a dynamically changing price, the dynamically changing price being associated with the sequential price reduction in the determined number of the second periods of time; displaying the first price at the beginning of the first period of time; for the second periods of time and along with the display of the content for the first period of time, displaying the dynamically changing price and including a hyperlink to secure the at least one item after at least one second period of time, wherein the at least one item is secured when the hyperlink is activated in the at least one second period of time; completing a transaction for securing the at least one item via the dynamic user interface.
A computer system dynamically adjusts the price of an item (or multiple items) on a webpage based on user interaction with displayed content. When a user requests a product page, the system calculates an initial price and determines the item's anticipated value. If the anticipated value falls below a threshold, content related to the item is displayed. While the content plays over a set time period, the item's price decreases incrementally at determined intervals. The webpage displays the initial price, then dynamically shows the decreasing price alongside the content. A "buy" hyperlink appears, allowing the user to purchase the item at the current discounted price after the first interval. Completing the purchase secures the item at the displayed price.
4. The computer-implemented method of claim 3 , wherein a lowest price for the at least one item is displayed upon receiving the content in its entirety over the first period of time.
Expanding on the system described in claim 3, the price for the item reaches its lowest point only after the user has viewed the advertising content in its entirety for the specified duration. This ensures that the maximum advertising exposure is achieved before the user receives the full price reduction benefit.
5. The computer-implemented method of claim 3 , wherein the sequential price reduction for the first price is proportional to an amount of the content that is displayed.
Expanding on the system described in claim 3, the amount the price decreases is proportional to how much of the advertisement the user has watched. If a user only watches half of the ad, they only receive half of the possible price reduction. This directly ties the discount to user engagement.
6. The computer-implemented method of claim 3 , further comprising: displaying an option to receive the content prior to displaying the content.
In addition to the system described in claim 3, before showing the content and dynamically reducing price, the system first displays an option asking the user if they want to view the content. Only if the user agrees will the content be displayed and the price reduction begin.
7. The computer-implemented method of claim 3 , further comprising: determining that the information from the at least one server is for a group that is qualified to receive the supplemental content.
Expanding on the system described in claim 3, the system determines if the current user belongs to a group that is eligible to receive the advertising content and thus the price discounts. This allows the promotion to be targeted to specific users.
8. The computer-implemented method of claim 3 , wherein the content is based on at least one of an aspect of the at least one item or a user associated with the computer-implemented method.
Expanding on the system described in claim 3, the displayed advertising content can be selected based on characteristics of the item itself or characteristics of the user viewing the item. This allows the ad to be more relevant, either by showing related items or personalized advertisements.
9. The computer-implemented method of claim 3 , wherein providing an option to receive the content as part of a promotion for the at least one item.
Expanding on the system described in claim 3, the advertising content and associated price reduction are presented as part of a promotion for the item. This frames the user experience as a special offer rather than a standard pricing model.
10. The computer-implemented method of claim 3 , further comprising: when multiple items are displayed on the page, the sequential price reduction is applicable to at least two of the multiple items during the displaying of the content, the sequential price reduction performed for at least one of: different rates and different amounts.
Expanding on the system described in claim 3, when multiple items are displayed, the price of two or more of these items can be reduced as the user views the advertising content. Furthermore, the price reduction can occur at different rates for different items and by different amounts.
11. The computer-implemented method of claim 3 , wherein: the content includes multiple portions; and the sequential price reduction of the at least one item corresponds to one of the multiple portions presented to the user.
Expanding on the system described in claim 3, the advertising content includes multiple distinct sections. Each price reduction step corresponds to the presentation of one of these sections to the user, linking specific content segments to specific price drops.
12. The computer-implemented method of claim 11 , wherein: each of the multiple portions is available for selection for the displaying in the dynamic user interface.
Expanding on the system described in claim 11, the user is presented with a selection of which advertising sections to view. This allows the user to control what advertisement they see and in what order, further customizing the experience.
13. The computer-implemented method of claim 3 , wherein: the content includes at least one of an audio presentation, a video presentation, an interactive presentation, and a gaming presentation.
Expanding on the system described in claim 3, the advertising content can be an audio presentation, a video presentation, an interactive presentation, or even a game. This increases engagement and makes the advertising more appealing to the user.
14. A computer-implemented method, comprising: displaying, using information from a least one server, a page of information for a first item, including a first price for the first item; determining a profitability for a transaction of the first item and any additional items; determining, by one or more processors and in dynamic response to the request, advertising content relating to the first item and configured for display over a first period of time; determining, by the one or more processors, a sequential price reduction applicable to the first item, the sequential price reduction associated with a determined number of second periods of time within the first period of time; displaying a dynamic user interface in the determined number of second periods of time when the determined profitability falls below a profitability threshold, the dynamic user interface including the advertising content and a dynamically changing price, the dynamically changing price being associated with the sequential price reduction in the determined number of the second periods of time; displaying the first price at the beginning of the first period of time; for the second periods of time and along with the display of the advertising content for the first period of time, displaying the dynamically changing price and including a hyperlink to secure the first item after at least one second period of time, wherein the first item is secured when the hyperlink is activated in the at least one second period of time; completing a transaction for securing the first item via the dynamic user interface.
A computer system dynamically adjusts the price of an item on a webpage based on user interaction with an advertisement, factoring in the overall profitability of the transaction. When a user requests a product page, the system determines the profitability of the item and any related additional items. If the determined profitability falls below a threshold, advertising content related to the primary item is displayed. While the ad plays over a set time period, the item's price decreases incrementally. The webpage displays the initial price, then dynamically shows the decreasing price. A "buy" hyperlink appears, allowing the user to purchase the item at the current discounted price. Completing the purchase secures the item.
15. The computer-implemented method of claim 14 , wherein: at least one of the additional items is related to the first item.
Expanding on the system described in claim 14, at least one of the additional items considered in the profitability calculation is related to the first item being advertised. This can include accessories, warranties, or other complementary products.
16. The computer-implemented method of claim 14 , wherein: displaying an option to receive the advertising content during a checkout stage before the sequential price reduction.
Expanding on the system described in claim 14, the option to view the advertising content is presented to the user during the checkout stage, before the sequential price reduction begins. This targets users who are already intending to make a purchase.
17. The computer-implemented method of claim 14 , wherein: the advertising content is advertising relating to a user associated with the computer-implemented method and with the first item.
Expanding on the system described in claim 14, the advertising content is tailored to the specific user viewing the page and is directly relevant to the item being advertised. This uses user data and item context to create highly targeted advertisements.
18. A system, comprising: a processor; and a memory device including instructions that, when executed by the processor, cause the system to: display a page of information in response to a request from a dynamic user interface; determine an anticipated profitability of an item of the page of information when the item is sold at a first price; determine, in dynamic response to the request, advertising content relating to the item and configured for display over a first period of time; determine a sequential price reduction applicable to the item, the sequential price reduction associated with a determined number of second periods of time within the first period of time; display the dynamic user interface in the determined number of second periods of time when the anticipated value falls below a specified value threshold the dynamic user interface including the advertising content and a dynamically changing price, the dynamically changing price being associated with the sequential price reduction in the determined number of second periods of time; and displaying the first price at the beginning of the first period of time; for the determined number of second periods of time and along with the display of the advertising content for the first period of time, displaying the dynamically changing price and including a hyperlink to secure the item after at least one second period of time, wherein item is secured when the hyperlink is activated in the at least one second period of time; and complete a transaction for securing the item, via the dynamic user interface.
A computer system includes a processor and memory programmed to dynamically adjust the price of an item on a webpage based on user interaction with an advertisement. The system displays a product page and calculates the item's profitability at its initial price. If profitability falls below a set threshold, advertising content is displayed for a set time. As the ad plays, the item's price decreases incrementally. The webpage displays the initial price, then dynamically shows the decreasing price alongside the ad. A "buy" hyperlink appears, allowing the user to purchase the item at the current discounted price. Completing the purchase secures the item.
19. The system according to claim 18 , wherein: a price after at least one of the sequential price reduction is a lowest price for the item.
Expanding on the system described in claim 18, the final price of the item after the advertising content has been viewed is the lowest price offered for that item.
20. A computer program product embedded in a non-transitory computer readable medium and including instructions that, when executed by a computing device, cause the computing device to: display a page of information comprising an item in response to a request from a dynamic user interface; determine an anticipated profitability of the item when the item is sold at a first price; determine, in dynamic response to the request, advertising content relating to the item and configured for display over a first period of time; determine a sequential price reduction applicable to the item, the sequential price reduction associated with a determined number of second periods of time within the first period of time; display the dynamic user interface in the determined number of second periods of time when the anticipated value falls below a specified value threshold the dynamic user interface including the advertising content and a dynamically changing price, the dynamically changing price being associated with the sequential price reduction in the determined number of second periods of time; display the first price at the beginning of the first period of time; for the determined number of second periods of time and along with the display of the advertising content for the first period of time, displaying the dynamically changing price and including a hyperlink to secure the item after at least one second period of time, wherein item is secured when the hyperlink is activated in the at least one second period of time; and complete a transaction for securing the item, via the dynamic user interface.
A computer program stored on a non-transitory computer-readable medium instructs a computing device to dynamically adjust the price of an item on a webpage based on user interaction with an advertisement. The program displays a product page and calculates the item's profitability at its initial price. If profitability falls below a set threshold, advertising content is displayed for a set time. As the ad plays, the item's price decreases incrementally. The webpage displays the initial price, then dynamically shows the decreasing price alongside the ad. A "buy" hyperlink appears, allowing the user to purchase the item at the current discounted price. Completing the purchase secures the item.
21. The computer program product according to claim 20 , wherein: a price after at least one of the sequential price reduction is a lowest price for the item.
Expanding on the system described in claim 20, the final price of the item after the advertising content has been viewed is the lowest price offered for that item.
Unknown
October 31, 2017
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