Legal claims defining the scope of protection. Each claim is shown in both the original legal language and a plain English translation.
1. A method of video content delivery comprising: receiving from an electronic communication network, using one or more electronic processors, entertainment video content comprising at least one watermark; receiving from the electronic communication network a promotional message that is separate from the entertainment video content; detecting a watermark calibration signal using a hardware decoder in the one or more electronic processors, to locate the at least one watermark in the entertainment video content; selecting, using the one or more electronic processors, the promotional message based upon at least the located at least one watermark; and embedding, using the one or more electronic processors, the selected promotional message into the entertainment video content at a location based upon at least the at least one watermark.
A method for delivering video content involves receiving entertainment video with a watermark and a separate promotional message via an electronic network. A hardware decoder detects a watermark calibration signal to locate watermarks in the video. A promotional message is selected based on the located watermark(s). The selected promotional message is then embedded into the video at a location determined by the watermark(s).
2. A system comprising: one or more electronic processors configured to: receive video entertainment content from an electronic communication network, wherein the video entertainment content comprises at least one watermark; receive from the electronic communication network a promotional message that is separate from the entertainment video content; detecting a watermark calibration signal with a hardware decoder to locate the at least one watermark in the entertainment video content; select the promotional message based at least upon the located at least one watermark; and embed the selected promotional message into the entertainment video content at a location based at least upon the at least one watermark.
A system is designed to receive entertainment video with watermarks and a separate promotional message from an electronic network. The system includes electronic processors that detect a watermark calibration signal using a hardware decoder to find watermarks within the video. Based on the identified watermark(s), a relevant promotional message is chosen and embedded into the video at a location determined by the watermark(s).
3. The system of claim 2 , wherein the one or more electronic processors are further configured to determine a reward for rendering the promotional message, wherein the reward comprises a discount for a product promoted by the promotional message.
The system that receives video entertainment content with watermarks and embeds promotional messages based on those watermarks is further configured to determine a reward for viewing the promotional message. This reward is implemented as a discount on a product advertised in the promotional message.
4. The system of claim 2 , wherein the one or more electronic processors are further configured to display an on-screen signal with the entertainment content to indicate that an opportunity exists for the user to earn credit by viewing additional information.
The system that receives video entertainment content with watermarks and embeds promotional messages based on those watermarks is further configured to display an on-screen notification during video playback. This signal informs the user about an opportunity to earn credit by viewing additional information, such as by clicking the promotional message.
5. The method of claim 1 , wherein the selecting the promotional message based at least upon the located at least one watermark comprises selecting the promotional message based at least upon a time.
In the method where video entertainment content with watermarks receives embedded promotional messages based on the watermark location, selecting the promotional message based on the located watermark also considers the current time. This ensures the promotional message is relevant to the time the content is being viewed.
6. The method of claim 1 , further comprising: rendering at least a portion of the entertainment video content; rendering the promotional message; determining if the promotional message was completely rendered; and charging for the rendering of the at least a portion of the entertainment video content based at least upon the determining if the promotional message was completely rendered.
The method where video entertainment content with watermarks receives embedded promotional messages based on the watermark location further includes playing the video and the promotional message. The method determines whether the promotional message was completely rendered (e.g., fully displayed). Charging for the video playback depends on whether the promotional message was fully rendered.
7. The method of claim 1 , wherein the entertainment video content comprises a plurality of watermarks including the at least one watermark, wherein the sensing the at least one watermark comprises sensing two or more of the plurality of watermarks, wherein the method further comprises: determining to insert the promotional message based at least upon a number of sensed watermarks.
In the method where video entertainment content with watermarks receives embedded promotional messages based on the watermark location, the video content has multiple watermarks. Detecting at least one watermark actually involves detecting two or more watermarks. The decision to insert the promotional message is based on the number of detected watermarks.
8. The method of claim 1 , wherein the selecting the promotional message based at least upon the sensed at least one watermark comprises selecting a personalized promotional message.
In the method where video entertainment content with watermarks receives embedded promotional messages based on the watermark location, the selection of the promotional message based on the detected watermark involves selecting a promotional message tailored to the specific user (personalized).
9. The method of claim 1 , wherein the at least one watermark indicates a programming subject of the entertainment video content, and wherein the selecting the promotional message based at least upon the sensed at least one watermark comprises selecting the promotional message based at least upon the indicated programming subject.
In the method where video entertainment content with watermarks receives embedded promotional messages based on the watermark location, the watermark indicates the subject matter of the video content. Selecting the promotional message based on the detected watermark involves selecting a message related to the video content's subject.
10. The method of claim 1 , further comprising displaying an on-screen signal with the entertainment content to indicate that an opportunity exists for the user to earn credit by viewing additional information.
The method where video entertainment content with watermarks receives embedded promotional messages based on the watermark location further includes displaying an on-screen notification during video playback. This signal informs the user about an opportunity to earn credit by viewing additional information, such as the promotional message.
11. The system of claim 2 , wherein the one or more electronic processors are further configured to select the promotional message based at least upon a time.
The system that receives video entertainment content with watermarks and embeds promotional messages based on those watermarks is further configured to select the promotional message based on the current time, ensuring relevance.
12. The system of claim 2 , wherein the one or more electronic processors are further configured to: render at least a portion of the entertainment video content; render the promotional message; determine if the promotional message was completely rendered; and charge for the rendering of the at least a portion of the entertainment video content based at least upon the determining if the promotional message was completely rendered.
The system that receives video entertainment content with watermarks and embeds promotional messages based on those watermarks is further configured to render at least part of the video content and the promotional message. It also determines if the promotional message was completely rendered. Charging for video playback depends on whether the promotional message was fully rendered.
13. The system of claim 2 , wherein the entertainment video content comprises a plurality of watermarks including the at least one watermark, wherein the one or more electronic processors are further configured to: sense two or more of the plurality of watermarks; and determine to insert the promotional message based upon at least a number of sensed watermarks.
In the system that receives video entertainment content with watermarks and embeds promotional messages based on those watermarks, the video content has multiple watermarks. The system detects two or more of these watermarks and decides to insert the promotional message based on the number of watermarks detected.
14. The system of claim 2 , wherein the promotional message comprises a personalized promotional message.
In the system that receives video entertainment content with watermarks and embeds promotional messages based on those watermarks, the promotional message is personalized to the viewer.
15. The system of claim 2 , wherein the at least one watermark indicates a programming subject of the entertainment video content, and wherein the one or more electronic processors are further configured to determine the promotional message based in part on the programming subject.
In the system that receives video entertainment content with watermarks and embeds promotional messages based on those watermarks, the watermark indicates the programming subject. The system selects the promotional message partly based on this programming subject.
16. A non-transitory computer-readable medium, having instructions stored thereon, the instructions comprising: instructions to receive entertainment video content from an electronic communication network, wherein the entertainment video content comprises at least one watermark; instructions to receive, from the electronic communication network, a promotional message that is separate from the entertainment video content; instructions to detect a watermark calibration signal using a hardware decoder, in the at least one watermark in the entertainment video content; instructions to select the promotional message based upon at least the at least one watermark; and instructions to embed the promotional message into the entertainment video content at a location based upon at least the at least one watermark.
A computer-readable storage medium contains instructions for receiving entertainment video with a watermark and a separate promotional message via an electronic network. The instructions include detecting a watermark calibration signal using a hardware decoder to locate watermarks in the video. A promotional message is selected based on the located watermark(s). The selected promotional message is then embedded into the video at a location determined by the watermark(s).
17. The non-transitory computer-readable medium of claim 16 , wherein the instructions to select the promotional message based upon at least the sensed at least one watermark comprises instructions to select the promotional message based upon at least a time.
The computer-readable medium containing instructions for receiving video, detecting watermarks, and embedding promotional messages based on those watermarks, further specifies that selecting the promotional message based on the located watermark also considers the current time.
18. The non-transitory computer-readable medium of claim 16 , further comprising: instructions to render at least a portion of the entertainment video content; instructions to render the promotional message; instructions to determine if the promotional message was completely rendered; and instructions to charge for the rendering of the at least a portion of the entertainment video content based at least upon the determining if the promotional message was completely rendered.
The computer-readable medium containing instructions for receiving video, detecting watermarks, and embedding promotional messages based on those watermarks, further includes instructions to render the video and the promotional message. It determines if the promotional message was completely rendered (fully displayed). Charging for the video depends on whether the promotional message was fully rendered.
19. The non-transitory computer-readable medium of claim 16 , wherein the entertainment video content comprises a plurality of watermarks including the at least one watermark, wherein the sensing the at least one watermark comprises sensing two or more of the plurality of watermarks, wherein the instructions further comprises: instructions to determine to insert the promotional message based upon at least a number of sensed watermarks.
The computer-readable medium containing instructions for receiving video, detecting watermarks, and embedding promotional messages based on those watermarks, where the video contains multiple watermarks, includes instructions to detect two or more watermarks. The decision to insert the promotional message is based on the number of detected watermarks.
20. The non-transitory computer-readable medium of claim 16 , wherein the at least one watermark indicates a programming subject of the entertainment video content, and wherein the instructions to select the promotional message based upon at least the sensed at least one watermark comprises instructions to select the promotional message based upon at least the indicated programming subject.
The computer-readable medium containing instructions for receiving video, detecting watermarks, and embedding promotional messages based on those watermarks, where the watermark indicates the programming subject, selects the promotional message partly based on this programming subject.
Unknown
December 12, 2017
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