9854064

Method of Website Optimisation

PublishedDecember 26, 2017
Assigneenot available in USPTO data we have
Technical Abstract

Patent Claims
16 claims

Legal claims defining the scope of protection. Each claim is shown in both the original legal language and a plain English translation.

Claim 1

Original Legal Text

1. A system comprising: at least one device including a hardware processor; the system being configured to perform operations comprising: receiving a request for a webpage corresponding to a Uniform Resource Locator (URL); identifying the webpage corresponding to the URL; transmitting the webpage responsive at least to receiving the request for the webpage; mapping the URL to at least one variation of data, functions, or content assets; transmitting, via a computer network, the mapping to a content generator; injecting, by the content generator via a call to a source of new data, the at least one variation of data, functions, or content assets into a web browser application or a web-based console to obtain an optimized webpage.

Plain English Translation

A website optimization system uses a device with a processor to improve webpages. When a user requests a webpage (identified by its URL), the system sends the original webpage. It then maps the URL to alternative data, functions, or content (variations). This mapping is sent to a content generator. The content generator then injects these variations into the user's web browser or a web-based console, effectively creating an optimized version of the webpage.

Claim 2

Original Legal Text

2. The system of claim 1 , wherein the operations further comprise: identifying a reference, associated with the webpage, to code external to the webpage; executing the code, external to the webpage, to perform the mapping and injecting operations.

Plain English Translation

Building upon the website optimization system, this version identifies a reference to external code associated with the webpage. Instead of directly modifying the webpage, the system executes this external code to perform the mapping and injecting of content variations to create the optimized webpage. This external code handles how the webpage is modified without altering the core webpage files.

Claim 3

Original Legal Text

3. The system of claim 2 , wherein the reference, associated with the webpage, is identified in response to the reference being stored in association with a website corresponding to the webpage.

Plain English Translation

Expanding on the system using external code for optimization, the system identifies the reference to that external code by finding it stored in association with the entire website. This means the system checks a website-level configuration or settings to locate the external code responsible for modifying and optimizing any webpage within that website.

Claim 4

Original Legal Text

4. The system of claim 2 , wherein the reference, associated with the webpage, is identified in response to the reference being stored in association with a website page template corresponding to the webpage.

Plain English Translation

Refining how the external code is found, the system identifies the reference to that external code by locating it within the website's page template. This means the external code responsible for webpage optimization is linked to a specific template used to generate multiple pages, streamlining the process of applying the same optimization logic across several webpages sharing the same template.

Claim 5

Original Legal Text

5. The system of claim 1 , wherein the content generator that performs the injecting operation is implemented by the web browser application.

Plain English Translation

In this version of the website optimization system, the web browser application itself acts as the content generator. The mapping of URL to content variations is transmitted to the web browser, and the browser then performs the injection of these variations directly, producing the optimized webpage within the user's browser environment.

Claim 6

Original Legal Text

6. The system of claim 1 , wherein the at least one variation of data, functions, or content assets is determined based on a requestor of the webpage, and wherein the operations further comprise generating different variations of the webpage for different requestors.

Plain English Translation

In this enhanced website optimization system, the choice of which data, functions, or content variations to inject is determined by who is requesting the webpage (the requestor). The system generates different versions of the webpage tailored to individual users or user groups, allowing for personalized content optimization and A/B testing based on audience segments.

Claim 7

Original Legal Text

7. The system of claim 1 , wherein the optimized webpage is generated without modifying a source code of said webpage.

Plain English Translation

A key feature of this website optimization system is that the optimized webpage is generated without altering the original source code of the webpage. The variations are injected dynamically, ensuring that the underlying website code remains untouched while still delivering an enhanced user experience.

Claim 8

Original Legal Text

8. The system of claim 1 , wherein the operations further comprise: transmitting information for display on the web-based console, information identifying differences between (a) said webpage and (b) the optimized webpage.

Plain English Translation

This website optimization system also provides feedback. It transmits information for display on a web-based console, highlighting the differences between the original webpage and the optimized webpage. This allows administrators to monitor the effects of the optimization and fine-tune the variations as needed, providing transparency and control over the optimization process.

Claim 9

Original Legal Text

9. A non-transitory computer readable storage medium comprising instructions which, when executed by one or more hardware processors, causes performance of operations comprising: receiving a request for a webpage corresponding to a Uniform Resource Locator (URL); identifying the webpage corresponding to the URL; transmitting the webpage responsive at least to receiving the request for the webpage; mapping the URL to at least one variation of data, functions, or content assets; transmitting, via a computer network, the mapping to a content generator; injecting, by the content generator via a call to a source of new data, the at least one variation of data, functions, or content assets into a web browser application or a web-based console to obtain an optimized webpage.

Plain English Translation

A non-transitory computer-readable storage medium (like a hard drive or flash drive) contains instructions that, when executed by a processor, cause a system to optimize webpages. When a user requests a webpage (identified by its URL), the system sends the original webpage. It then maps the URL to alternative data, functions, or content (variations). This mapping is sent to a content generator. The content generator then injects these variations into the user's web browser or a web-based console, effectively creating an optimized version of the webpage.

Claim 10

Original Legal Text

10. The medium of claim 9 , wherein the operations further comprise: identifying a reference, associated with the webpage, to code external to the webpage; executing the code, external to the webpage, to perform the mapping and injecting operations.

Plain English Translation

Building upon the storage medium's webpage optimization, the instructions also cause the system to identify a reference to external code associated with the webpage. Instead of directly modifying the webpage, the system executes this external code to perform the mapping and injecting of content variations to create the optimized webpage. This external code handles how the webpage is modified without altering the core webpage files.

Claim 11

Original Legal Text

11. The medium of claim 10 , wherein the reference, associated with the webpage, is identified in response to the reference being stored in association with a website corresponding to the webpage and/or a website page template corresponding to the webpage.

Plain English Translation

Refining how the external code is found within the storage medium's instructions, the system identifies the reference to that external code by locating it either stored in association with the entire website or within the website's page template. This means the external code responsible for webpage optimization is linked at either the website level or a template used to generate multiple pages, streamlining the process of applying the same optimization logic.

Claim 12

Original Legal Text

12. The medium of claim 9 , wherein the content generator injecting operation is implemented by the web browser application.

Plain English Translation

In this storage medium's version of the website optimization, the instructions cause the web browser application itself to act as the content generator. The mapping of URL to content variations is transmitted to the web browser, and the browser then performs the injection of these variations directly, producing the optimized webpage within the user's browser environment.

Claim 13

Original Legal Text

13. The medium of claim 9 , wherein the at least one variation of data, functions, or content assets is determined based on a requestor of the webpage, and wherein the operations further comprise generating different variations of the webpage for different requestors.

Plain English Translation

In this enhanced storage medium's website optimization, the choice of which data, functions, or content variations to inject is determined by who is requesting the webpage (the requestor). The instructions cause the system to generate different versions of the webpage tailored to individual users or user groups, allowing for personalized content optimization and A/B testing based on audience segments.

Claim 14

Original Legal Text

14. The medium of claim 9 , wherein the optimized webpage is generated without modifying a source code of said webpage.

Plain English Translation

A key feature of this storage medium's website optimization instructions is that the optimized webpage is generated without altering the original source code of the webpage. The variations are injected dynamically, ensuring that the underlying website code remains untouched while still delivering an enhanced user experience.

Claim 15

Original Legal Text

15. The medium of claim 9 , wherein the operations further comprise: transmitting information for display on the web-based console, information identifying differences between (a) said webpage and (b) the optimized webpage.

Plain English Translation

This storage medium's website optimization instructions also provide feedback. It transmits information for display on a web-based console, highlighting the differences between the original webpage and the optimized webpage. This allows administrators to monitor the effects of the optimization and fine-tune the variations as needed, providing transparency and control over the optimization process.

Claim 16

Original Legal Text

16. A method comprising: receiving a request for a webpage corresponding to a Uniform Resource Locator (URL); identifying the webpage corresponding to the URL; transmitting the webpage responsive at least to receiving the request for the webpage; mapping the URL to at least one variation of data, functions, or content assets; transmitting, via a computer network, the mapping to a content generator; injecting, by the content generator via a call to a source of new data, the at least one variation of data, functions, or content assets into a web browser application or a web-based console to obtain an optimized webpage; wherein the method is executed by at least one device including a hardware processor.

Plain English Translation

A method of optimizing websites involves these steps: receiving a request for a webpage (identified by its URL); identifying the specific webpage; sending the original webpage; mapping the URL to alternative data, functions, or content variations; sending this mapping to a content generator; and finally, injecting these variations into a web browser or web-based console to create an optimized webpage. This method is carried out by a device containing a hardware processor.

Patent Metadata

Filing Date

Unknown

Publication Date

December 26, 2017

Inventors

Peter Bryan Ellen
Igor Volodymirovich Chub
Nadiya Olegivna Berestova

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