Digital Media-Based Award System for Gaming

1. A digital media-based award system for use in gaming, comprising: a library of the digital media, each of the digital media in the library having an identical visual or audio original format; a defined number of the digital media in the library modified to have an auditory or visual indication of a winning status placed in the original format of the digital media, wherein the winning status is revealed by visual or audio playback of the digital media; each of the winning status digital media having a respective prize award associated therewith; wherein players in a game download and listen to or view a randomly determined select one of the digital media to determine if the downloaded digital media is a winning digital media; wherein the defined number of digital media are modified such that a winning outcome of the digital media is predetermined and contained in the individual digital media before players are provided the individual digital media; and wherein the digital downloads provided to non-winning players in the game are in their respective original format and have no indication to the players that the digital downloads were purchased as plays in a game.

2. The system as in claim 1 , wherein the library of digital media are downloadable music/songs, the winning status indication including a modification to words or musical composition of the original format of the music/song.

3. The system as in claim 1 , wherein the library of digital media are downloadable videos, the winning status indication including a modification to the soundtrack or visual composition of the original format of the video.

4. The system as in claim 3 , wherein the downloadable videos are video games, wherein an event in the video game is modified from its original format to provide the winning status indication.

5. The system as in claim 1 , wherein a separately produced segment that contains the auditory or visual indication is embedded into the original format of the digital media to indicate the winning status.

6. The system as in claim 5 , wherein the separately produced segment interrupts lyrics to a song or a scene in a video of the digital media.

7. The system as in claim 1 , wherein the library of digital media are game pieces in a lottery-based game product, where players purchase and download one of the digital media as an entry into a lottery game.

8. The system as in claim 7 , wherein the lottery game has an expected value (EV), and wherein a purchase price, defined number of modified digital media, and prize awards in the lottery game are selected to achieve the expected value.

9. The system as in claim 1 , further comprising additional digital media downloads corresponding to the winning status digital media in their original respective format, wherein players in the game are provided the additional digital media upon redemption of the winning status digital media.

10. The system as in claim 1 , further comprising a computer-implemented website wherein players access the website via a network enabled device, the website offering to the players the digital media for download at a purchase price.

11. The system as in claim 1 , further comprising a plurality of kiosks or terminals networked with a central game computer and configured for players to purchase the digital media downloads at a point of sale retail location.

12. The system as in claim 1 , wherein the winning status indication in the digital media includes identification of a prize award associated with the winning game play.

13. The system as in claim 1 , wherein each digital media in the library modified with a winning status indication is assigned a unique code or serial number.

14. The system as in claim 1 , wherein the digital media modified with a winning status indication are randomly distributed throughout the library of digital media.

15. The system as in claim 1 , wherein the digital media modified with a winning status indication are distributed in a defined order in the library of digital media, and are randomly selected form the defined order for download.