Method for Integrating Games with Digital Media

1. A method for integrating game products with sale and dissemination of digital media to players, comprising: providing for players to purchase digital media for download at a purchase price; the purchase price entering the player into a game wherein the digital media Purchased and downloaded to the player determines whether or not the player has won in the game; maintaining a library of the digital media from which the digital media purchased and downloaded to the player are obtained, each of the digital media in the library having an identical visual or audio original commercial format corresponding to a publicly available song or video that is unrelated to play of the game and separately commercially available to the players and to non-players of the game; modifying a defined number of the digital media in the library to have an auditory or visual indication of a winning game play placed in the original commercial format of the digital media, wherein a winning status is revealed by visual or audio playback of the digital media; wherein players download and listen to or view the digital media to determine if they have purchased a winning version of the digital media from the library of the digital media; wherein the digital media downloaded to the player is randomly selected from the library of the digital media; wherein a winning outcome of the digital media is predetermined and contained in the digital media before players are provided individual ones of the digital media; wherein losing versions of the digital media in the library are not modified from their original commercial format such that layers losing in the game are provided the digital media in its original commercial format; and wherein, in the digital media that are modified, the original commercial format of the digital media is altered to contain the auditory or visual indication of the winning game play.

2. The method as in claim 1 , wherein the alteration includes a change in lyrics to the song or change to a scene in the video such that the alteration compliments a theme of the original commercial format of the song or the video.

3. The method as in claim 1 , wherein a separately produced segment that contains the auditory or visual indication is embedded into the original commercial format of the digital media to indicate the winning status.

4. The method as in claim 3 , wherein the separately produced segment interrupts lyrics to the song or a scene in the video of the digital media.

5. The method as in claim 1 , wherein the game product is a lottery-based game product and a website is hosted by a lottery authority, the lottery authority obtaining the library of digital media from an owner or authorized source of the digital media with rights to sell and distribute the digital media to players and with rights to modify a defined number of the digital media from their original commercial format to include the indication of a winning lottery play.

6. The method as in claim 1 , wherein the game has an expected value (EV), and wherein the purchase price, the defined number of the digital media that are modified, and prize awards in the game are selected to achieve the expected value.

7. The method as in claim 1 , wherein the library of the digital media are downloadable music/songs, the auditory or visual indication of the winning game play including a modification to words or musical composition of the original commercial format of the music/song.

8. The method as in claim 1 , wherein the library of the digital media are downloadable videos, the auditory or visual indication of a winning game play including a modification to the soundtrack or visual composition of the original commercial format of the video.

9. The method as in claim 8 , wherein the downloadable videos are video games, wherein an event in the video games is modified from its original commercial format to indicate the winning game play.

10. The method as in claim 1 , further comprising providing to winners of the game an additional download of the digital media purchased by the player in the original commercial format of the digital media.

11. The method as in claim 1 , comprising providing for players to access a website via a network enabled device, wherein the website offers to the players the digital media for download at the purchase price.

12. The method as in claim 1 , comprising providing for players to purchase the digital media for download at a point of sale retail location.

13. The method as in claim 12 , wherein a stand-alone kiosk or terminal is provided at the point of sale retail location for sale of the digital media.

14. The method as in claim 1 , wherein the auditory or visual indication of the winning game play in the digital media includes identification of a prize award associated with the winning game play.

15. The method as in claim 1 , wherein each of the digital media in the library of the digital media that is modified is assigned a unique code or serial number associated with a respective prize award.

16. The method as in claim 15 , wherein the auditory or visual indication of the winning game play in the digital media includes the unique code or serial number, wherein the player accesses a website hosted by a gaming authority and enters the unique code or serial number to learn the prize award and instructions for redeeming the winning game play to collect the prize award.

17. The method as in claim 15 , wherein the auditory or visual indication of the winning game play in the digital media includes the unique code or serial number, wherein the player presents the digital media for reading of the unique code or serial number to redeem the winning game play and collect the prize award.

18. The method as in claim 15 , wherein the auditory or visual indication of the winning game play in the digital media includes the unique code or serial number, wherein the player presents the unique code or serial number to an authorized game redemption location to redeem the winning game play and collect the prize award.