A system and method for generating an advertisement effectiveness performance score of a multimedia content element displayed in a webpage are provided. The method includes determining an advertisement context of an advertisement; analyzing metadata associated with at least one prior advertisement to determine a prior advertisement success score; determining a multimedia context of the multimedia content element displayed in the webpage; matching the advertisement context to the multimedia context to determine a context matching score; and generating an advertisement effectiveness score at least based on the prior advertisement success score and the context matching score.
Legal claims defining the scope of protection, as filed with the USPTO.
Claim text for this patent isn't available yet.
Cooperative Patent Classification codes for this invention. Click any code to explore related patents in that topic.
February 13, 2015
August 13, 2019
Browse 5M+ US patents with plain-English claim translations and AI-generated analysis.