The field of the invention relates to systems and methods for operation of lead generation service, and more particularly to systems and methods that generate leads for website owners based on the behavioral engagement of the users of the websites. In a preferred embodiment, the system includes a lead generation server system coupled to a public network and accessible to one or more users. The lead generation server system includes a database that stores behavioral data associated with the one or more website users. The system is configured to respond to the one or more users based on the behavioral data, and to identify lead information for the website owner.
Legal claims defining the scope of protection, as filed with the USPTO.
1. A computer-based system for generating website leads, comprising: a website lead generation server system including at least one processor and memory, operatively coupled to a webserver system with one or more webpages and an inventory feed for each of one or more feed providers and a public network, having a database that stores behavioral data associated with a plurality of users, said behavioral data derived from monitoring the plurality of users interacting with the one or more webpages of the webserver system, including inventory engagement information, wherein the website lead generation server system is configured to: for each of the plurality of users visiting the one or more webpages, create one or more visitor engagement profiles (VEPs) comprising one or more accumulative running scores; dynamically generate a plurality of responses based on the one or more VEPs, each of the VEPs comprising: for each of the plurality of users, a visitor data corresponding to a profile of the user, the user's device, and the user's behavioral patterns when interacting with the one or more webpages of the webserver system, and a publisher data; provide the plurality of responses for display at the user's device; receive information from the user; extract product information based on the information received from the user by parsing a current webpage loaded by the user; provide the information received from the user to a predetermined recipient; and update the database with the information received from the user; and an inventory review system operable to create search filters for the inventory feed based on the information received from the user's interactions with the one or more webpages, wherein the plurality of responses for display at the user's device include: a dynamically generated window that displays one or more inventory items queried from the search filters of the inventory review system and selectable by the user matching the extracted information; and a chat popup from a chat server system, operably coupled to the lead generation server system and the inventory review system, that provides an online chat session between the user and a chat operator, wherein the chat operator's device is provided access to one or more inventory items queried from the search filters, and further wherein the chat operator is enabled to insert data related to the one or more inventory items into the chat session for display on the user's device, wherein each of the one or more VEPs is appended with an index defining user activity, the index used for triggering configuration of the plurality of responses for display at the user's device.
2. The computer-based system of claim 1 , wherein the website lead generation server system is further configured to update the database with behavioral patterns of the user when interacting with the webserver system.
3. The computer-based system of claim 1 , wherein the webserver system further includes a graphical toolbar operatively coupled to the website lead generation server via a webserver interface.
4. The computer-based system of claim 1 , wherein the database includes behavioral data patterns related to the user's interaction with all websites operatively coupled to the website lead generation server.
5. The computer-based system of claim 1 , wherein the plurality of responses for display at the user's device are generated from the behavioral data associated with said user in the website lead generation server system.
6. The computer-based system of claim 1 , wherein the one or more accumulative running scores increases as the user's interaction with the one or more webpages of the webserver system increases.
7. The computer-based system of claim 1 , wherein the one or more accumulative score is reduced when the user is absent from the one or more webpages of the webserver system for more than a predetermined period of time.
Cooperative Patent Classification codes for this invention. Click any code to explore related patents in that topic.
March 18, 2014
April 21, 2020
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