Consumer analytics system that determines, offers, and monitors use of rewards incentivizing consumers to perform tasks

1. At least one non-transitory computer-readable storage medium having encoded thereon executable instructions that, when executed by at least one computer, cause the at least one computer to carry out a method comprising: obtaining movement data of an electronic device carried by a consumer, the movement data tracking a movement path previously traversed at least once by the electronic device; receiving input provided by the consumer for one or more questions of a first survey; following receipt of the input provided by the consumer, selecting a first reward from a plurality of rewards that may be made available to the consumer for answering the one or more questions; storing information indicating that the first reward is available for redemption by the consumer as a previously-earned reward; following the storing, predicting whether the consumer is to be within a threshold distance of a location at which the previously-earned reward may be redeemed by the consumer, based on the movement data of the consumer and a current location of the consumer, and determining whether a first time, at which the consumer is predicted to be within the threshold distance of the location, matches or is within a threshold amount of time of a second time, the second time being a time at which the consumer may redeem the previously-earned reward at the location; and causing a notification to be issued to the consumer, via the electronic device, of a proximity of the consumer to the location, in response to a prediction that the consumer is to be within the threshold distance of the location at the first time that matches or is within a threshold amount of time of the second time, to alert the consumer about an opportunity nearby to redeem the previously-earned reward.

2. The at least one non-transitory computer-readable storage medium of claim 1 , wherein the notification issued to the consumer is any one or any combination of a text message, an email message, and a message displayed on a the electronic device, regarding the previously-earned reward.

3. The at least one non-transitory computer-readable storage medium of claim 1 , wherein the predicting of whether the consumer is to be within the threshold distance of the location comprises: utilizing at least one pattern of behavior of the consumer previously determined from an analysis of previously-collected location data for the consumer, a route that the consumer is currently travelling; and determining whether locations on the route are within the threshold distance of the location at which the previously-earned reward may be redeemed by the consumer.

4. The at least one non-transitory computer-readable storage medium of claim 1 , wherein the determining of whether the first time matches or is within a threshold amount of time of the second time at which the consumer may redeem the reward at the location comprises determining whether the first time matches or is within the threshold amount of time of a time range during which the consumer is permitted to redeem the previously-earned reward.

5. The at least one non-transitory computer-readable storage medium of claim 1 , wherein: the method further comprises determining the second time, wherein the determining of the second time comprises determining, based on location data for a plurality of consumers, a time range in which consumers of the plurality of consumers commonly visit the location; and the determining of whether the first time matches or is within a threshold amount of time of the second time at which the consumer may redeem the previously-earned reward at the location comprises determining whether the first time matches or is within the threshold amount of time of the time range.

6. The at least one non-transitory computer-readable storage medium of claim 1 , wherein the predicting of whether the consumer is to be within the threshold distance of the location comprises predicting whether the consumer is to be within the threshold of distance of the location before a threshold time.

7. The at least one non-transitory computer-readable storage medium of claim 1 , wherein the selecting of the first reward from a plurality of rewards that may be made available to the consumer for answering the one or more questions comprises: selecting the first reward, based on location data indicating locations of the consumer over time, to be a reward redeemable at a business that has been visited by the consumer.

8. The at least one non-transitory computer-readable storage medium of claim 1 , wherein: the previously-earned reward is eligible to be redeemed at the location only at one or more times and not at other times; the second time is at least one of the one or more times; and the determining of whether the first time matches or is within a threshold amount of time of the second time comprises determining whether the first time matches or is within a threshold amount of time of the at least one of the one or more times.

9. A method for electronically communicating with one or more consumers to incentivize the one or more consumers to participate in an electronic data collection by providing answers to one or more surveys electronically distributed to the one or more consumers, the method comprising: receiving, by at least one processor from a mobile device operated by a first consumer, tracking data of the first consumer as the first consumer moves on a route, the tracking data comprising a plurality of units of location data each indicating a location of the first consumer and a corresponding time at that location; detecting, by the at least one processor, a behavior in which the first consumer engaged based, at least in part, on the tracking data of the first consumer, the plurality of locations including at least one location associated with a first business; in response to a detection that the behavior satisfies at least one condition for a first survey to be distributed to the first consumer, electronically transmitting at least one first message to the mobile device operated by the first consumer, the at least one first message soliciting the first consumer to answer one or more questions included in the first survey; receiving, by the at least one processor, at least one second message from the mobile device containing input provided by the first consumer for the one or more questions of the first survey; and following receipt of the at least one second message, selecting, by the at least one processor, at least two rewards from a plurality of rewards that may be offered to the first consumer, wherein the selecting of the at least two rewards comprises selecting a first reward to test a strength of an affinity of the first consume to a second business, the second business being selected based at least in part on the first consumer having visited the at least one location associated with the first business, the first reward being redeemable at a third business different from the first and second businesses; rewarding the first consumer by electronically transmitting at least one third message to the mobile device operated by the first consumer, the at least one third message including information regarding the at least two rewards, available to the first consumer as a result of completion of the first survey; and determining whether the first consumer redeemed the first reward at the third business.

10. The method of claim 9 , further comprising: determining a number of times that the first consumer visited the first business, wherein the selecting of the at least two rewards comprises selecting a value of the first reward based, at least in part, on the number of times that the first consumer visited the first business.

11. The method of claim 9 , wherein the selecting of the at least two rewards comprises selecting a value of the first reward based, at least in part, on values of rewards that were provided to a plurality of consumers of the first business and were subsequently redeemed by the plurality of consumers at the third business.

12. The method of claim 9 , wherein the third business is a competitor of the second business.

13. The method of claim 9 , wherein the selecting of the at least two rewards comprises selecting a second reward based, at least in part, on one or more characteristics of the first consumer determined by analyzing location data indicating locations of the first consumer over a period of time, the location data comprising the plurality of units of location data of the tracking data.

14. The method of claim 9 , wherein: in the transmitting of the at least one third message, the at least one third message includes information regarding a plurality of reward options available to the first consumer, wherein each of the plurality of reward options is a reward to the first consumer for responding to the first survey; and the method further comprises receiving at least one fourth message from the mobile device operated by the first consumer, the at least one fourth message including information indicating a reward option that was selected by the first consumer from the plurality of reward options.

15. The method of claim 9 , wherein: the second business is a same business as the first business; and the selecting of the first reward to test the strength of the affinity of the first consumer comprises selecting the first reward to test the strength of an affinity of the first consumer to the first business.