Augmented reviews with cognitive reasoning

1. A computer-implemented method for augmenting a review, the method comprising: accessing, using a processing system, a review database; providing, using the processing system, a first review of an object by a first reviewer from the review database; providing, using the processing system, a first reviewer profile of the first reviewer, the first reviewer profile including a plurality of first reviewer attributes; providing, using the processing system, a second review of the object by a second reviewer from the review database; providing, using the processing system, a second reviewer profile of the second reviewer, the second reviewer profile including a plurality of second reviewer attributes; providing, using the processing system, an end user profile of an end user, the end user profile including an end user attribute; determining, using the processing system, a similarity between the end user attribute and an attribute of the plurality of first reviewer attributes; in response to determining the similarity, analyzing, using the processing system, the plurality of first reviewer attributes and generating, by the processing system, a best guess of the first reviewer's rationale for the first review, the best guess based on an identified conflict between one or more attributes of the first reviewer and an attribute of the object; generating an augmented review comprising the first review and a textual explanation of the best guess and the identified conflict; and displaying, in response to a selection of the first review by the end user, the augmented review to the end user.

2. The computer-implemented method of claim 1 further comprising obtaining reviewer attributes from one or more databases accessible from the internet or proprietary databases.

3. The computer-implemented method of claim 1 further comprising providing, using the processing system, prior reviews by the first reviewer and displaying the prior reviews using the display.

4. The computer-implemented method of claim 1 wherein the object reviewed is a movie.

5. The computer-implemented method of claim 4 wherein the first reviewer attributes are selected from the group comprising gender, memberships, movie genre, hobbies, marital status, and prior movie reviews.

6. The computer-implemented method of claim 5 wherein a review is based upon a rating system and a plurality of movie reviews by a plurality of reviewers are analyzed by the processor to determine a mean rating, and wherein a predetermined review having a rating is compared to the mean rating to determine if the predetermined review is an outlier.

7. The computer-implemented method of claim 1 wherein an informational overlay is displayed displaying the first reviewer attributes.

8. The computer-implemented method of claim 1 wherein the object is associated with object attributes and determining the rationale for the first review includes analyzing, using the processing system, the first reviewer attributes in conjunction with the object attributes.

9. The computer-implemented method of claim 1 wherein the object is a product or service.

10. A system for providing a rationale for a review, the system comprising: a memory; and a processing system communicatively coupled to the memory, the processing system including a display; wherein the memory is configured to store a plurality of object reviews provided by a plurality of reviewers regarding an object, wherein the plurality of reviewers have associated reviewer attributes; wherein the processing system is configured to: access a review database; provide a first review of an object by a first reviewer from the review database; provide a first reviewer profile of the first reviewer, the first reviewer profile including a plurality of first reviewer attributes; provide a second review of the object by a second reviewer from the review database; provide a second reviewer profile of the second reviewer, the second reviewer profile including a plurality of second reviewer attributes; provide an end user profile of an end user, the end user profile including an end user attribute; determine a similarity between the end user attribute and an attribute of the plurality of first reviewer attributes; in response to determining the similarity, analyze the plurality of first reviewer attributes and generate a best guess of the first reviewer's rationale for the first review, the best guess based on an identified conflict between one or more attributes of the first reviewer and an attribute of the object; generate an augmented review comprising the first review and a textual explanation of the best guess and the identified conflict; and display, in response to a selection of the first review by the end user, the augmented review to the end user.

11. The system of claim 10 wherein the processing system obtains reviewer attributes from databases accessible from the internet or proprietary databases.

12. The system of claim 10 further including providing, using the processing system, prior reviews by the reviewer and displaying the reviews using the display.

13. The system of claim 10 wherein the object reviewed is a movie.

14. The system of claim 10 wherein a plurality of object reviews by a plurality of reviewers are analyzed by the processor to determine a mean rating, and wherein a predetermined review having a rating is compared to the mean rating to determine if the predetermined review is an outlier.

15. The system of claim 10 wherein an informational overlay is displayed that includes the reviewer attributes.

16. The system of claim 10 wherein the object is associated with object attributes and wherein the rationale for the review includes using the processing system to associate the reviewer attributes in conjunction with the object attributes.

17. A computer program product for augmenting a review, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, wherein the computer readable storage medium is not a transitory signal per se, the program instructions readable by a processing circuit to cause the processing circuit to perform a method comprising: accessing, using a processing circuit, a review database; providing, using the processing circuit, a first review of an object by a first reviewer from the review database; providing, using the processing circuit, a first reviewer profile of the first reviewer, the first reviewer profile including a plurality of first reviewer attributes; providing, using the processing circuit, a second review of the object by a second reviewer from the review database; providing, using the processing circuit, a second reviewer profile of the second reviewer, the second reviewer profile including a plurality of second reviewer attributes; providing, using the processing circuit, an end user profile of an end user, the end user profile including an end user attribute; determining, using the processing circuit, a similarity between the end user attribute and an attribute of the plurality of first reviewer attributes; in response to determining the similarity, analyzing, using the processing circuit, the plurality of first reviewer attributes and generating, by the processing circuit, a best guess of the first reviewer's rationale for the first review, the best guess based on an identified conflict between one or more attributes of the first reviewer and an attribute of the object; generating an augmented review comprising the first review and a textual explanation of the best guess and the identified conflict; and displaying, in response to a selection of the first review by the end user, the augmented review using a display.

18. The computer program product of claim 17 further including providing, using the processing circuit, prior reviews by the first reviewer and displaying the prior reviews using a display.

19. The computer program product of claim 17 wherein the object is associated with object attributes and the step of determining the rationale for the first review includes the step of analyzing, using the processing circuit, the first reviewer attributes in conjunction with the object attributes.