Optimizing a number pool for dynamic number insertion (DNI) used for call attribution is achieved by considering physical characteristics of the DNI number assigned to a specific channel versus characteristics of consumers within that channel—such as by determining a plurality of distinguishable consumer parameters having a business-positive correlation to a subset of numbers from among the pool of numbers—in order to make more optimized DNI number assignments.
Legal claims defining the scope of protection, as filed with the USPTO.
1. A method for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the method comprising: analyzing historic utilization of a DNI number pool; determining a plurality of distinguishable consumer parameters having a business-positive correlation to a subset of numbers from among the pool of numbers; identifying more optimum DNI number characteristics corresponding to the plurality of distinguishable consumer parameters and the subset of numbers; modifying the DNI number pool based on the more optimum DNI number characteristics; and modifying DNI number selection rules based on the modified DNI number pool.
2. The method of claim 1 , further comprising analyzing aggregate context information corresponding to the historic utilization of the DNI number pool, and wherein determining a plurality of distinguishable consumer parameters having a positive correlation to a subset of numbers from among the pool of numbers is based at least in part on the analysis of the context information.
3. The method of claim 1 , wherein modifying the DNI number pool comprises the addition of at least one new number to the DNI number pool.
4. The method of claim 3 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number added to the DNI number pool.
5. The method of claim 1 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number for more than one channel.
6. The method of claim 1 , wherein analyzing historic utilization of a DNI number pool includes aggregate information on cross-channel call attribution.
7. The method of claim 1 , further comprising modifying a cross-channel call attribution rule based at least in part on the analysis of the context information.
8. A system for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the system comprising: a memory; a processor operatively coupled to the memory for: analyzing historic utilization of a DNI number pool; determining a plurality of distinguishable consumer parameters having a business-positive correlation to a subset of numbers from among the pool of numbers; identifying more optimum DNI number characteristics corresponding to the plurality of distinguishable consumer parameters and the subset of numbers; modifying the DNI number pool based on the more optimum DNI number characteristics; and modifying DNI number selection rules based on the modified DNI number pool.
9. The system of claim 8 , further comprising analyzing aggregate context information corresponding to the historic utilization of the DNI number pool, and wherein determining a plurality of distinguishable consumer parameters having a positive correlation to a subset of numbers from among the pool of numbers is based at least in part on the analysis of the context information.
10. The system of claim 8 , wherein modifying the DNI number pool comprises the addition of at least one new number to the DNI number pool.
11. The system of claim 10 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number added to the DNI number pool.
12. The system of claim 8 , wherein modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number for more than one channel.
13. The system of claim 8 , wherein analyzing historic utilization of a DNI number pool includes aggregate information on cross-channel call attribution.
14. The system of claim 8 , further comprising modifying a cross-channel call attribution rule based at least in part on the analysis of the context information.
15. A non-transitory computer-readable storage medium comprising computer-readable instructions for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the computer-readable instructions comprising instructions that cause a processor to: analyze historic utilization of a DNI number pool; determine a plurality of distinguishable consumer parameters having a business-positive correlation to a subset of numbers from among the pool of numbers; identify more optimum DNI number characteristics corresponding to the plurality of distinguishable consumer parameters and the subset of numbers; modify the DNI number pool based on the more optimum DNI number characteristics; and modify DNI number selection rules based on the modified DNI number pool.
16. The computer-readable medium of claim 15 , further comprising instructions for analyzing aggregate context information corresponding to the historic utilization of the DNI number pool, and wherein determining a plurality of distinguishable consumer parameters having a positive correlation to a subset of numbers from among the pool of numbers is based at least in part on the analysis of the context information.
17. The computer-readable medium of claim 15 , further comprising instructions whereby modifying the DNI number pool comprises the addition of at least one new number to the DNI number pool.
18. The computer-readable medium of claim 17 , further comprising instructions whereby modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number added to the DNI number pool.
19. The computer-readable medium of claim 15 , further comprising instructions whereby modifying DNI number selection rules comprises the addition of a rule for utilizing the at least one new number for more than one channel.
20. The computer-readable medium of claim 15 , further comprising instructions whereby analyzing historic utilization of a DNI number pool includes aggregate information on cross-channel call attribution.
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October 31, 2019
September 22, 2020
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