Embodiments of the present invention provide systems, methods, and computer storage media directed to providing targeted content related to sentiment associated with products. In one embodiment, an item is detected as being positioned in a physical shopping cart at a first time, the physical shopping cart being use by a user having a user device. At a second time after the first time, the item is detected as being removed from the physical shopping cart. Based on detecting the item as being removed from the physical shopping cart, content related to the item is provided to the user device of the user, the content intended to result in the user purchasing the item.
Legal claims defining the scope of protection, as filed with the USPTO.
1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations to provide targeted content based on abandonment of items within physical shopping carts, the operations comprising: detecting an item as being positioned in a physical shopping cart at a first time, the physical shopping cart being used in a physical retail store by a user having a user device; detecting the item as being removed from the physical shopping cart at a second time after the first time; determining a proximity of the user to a physical retail store digital display at the time the item is removed from the physical shopping cart; upon detecting the item as being removed from the physical shopping cart and detecting the proximity of the user to the physical retail store digital display, providing targeted content having additional information specific to the item to the user device of the user, wherein the additional information addresses a reason for the item being removed from the physical shopping cart to provide an incentive for the user to purchase the item detected as being removed from the physical shopping cart.
2. The one or more computer storage media of claim 1 , wherein the item being positioned in the physical shopping cart being detected by receiving data indicating proximity of the item relative to the user device or the physical shopping cart.
3. The one or more computer storage media of claim 2 , wherein the received data indicating proximity of the item relative to the user device or the physical shopping cart is generated based on signals communicated from one or more Internet of Things (IoT) sensors.
4. The one or more computer storage media of claim 1 , wherein the item being removed from the physical shopping cart being detected by failing to receive data indicating proximity of the item relative to the user device or the physical shopping cart.
5. The one or more computer storage media of claim 1 further comprising determining the reason for the item being removed from the physical shopping cart.
6. The one or more computer storage media of claim 5 , wherein the reason for the item being removed from the physical shopping cart comprises one of a user interest in a competitor product, a user interest in obtaining additional information about the item, or a user decision that the item is not necessary.
7. The one or more computer storage media of claim 5 further comprising selecting the targeted content related to the item in accordance with the reason for the item being removed from the physical shopping cart.
8. The one or more computer storage media of claim 1 , wherein the targeted content comprises an offer for the item or a description of the item.
9. A computer-implemented method for providing targeted content based on abandonment of items within physical shopping carts, the method comprising: determining an item is abandoned from a physical shopping cart operated by a user when the item previously in the physical shopping cart is no longer in the physical shopping cart; determining a reason for the abandonment of the item based on proximity of the user to a physical retail store digital display at the time the item is abandoned from the physical shopping cart; selecting targeted content having additional information related to the item, the additional information addressing the determined reason for the abandonment of the item, wherein the additional information provides an incentive for the user to purchase the item; and upon detecting the item as being abandoned and detecting the proximity of the user to the physical retail store digital display, providing the targeted content for the user to view on a user device of the user in an effort to entice the user to complete the purchase of the item previously in the physical shopping cart.
10. The method of claim 9 further comprising: determining that the item is placed in the physical shopping cart.
11. The method of claim 9 , wherein the reason for the abandonment of the item comprises one of a user interest in a competitor product, a user interest in obtaining additional information about the item, or a user decision that the item is not necessary.
12. The method of claim 9 , wherein when the reason for the abandonment of the item comprises a user interest in a competitor product, the selected targeted content comprises a description of the item, a description of the competitor product, or a comparison of the item and the competitor product.
13. The method of claim 9 , wherein when the reason for the abandonment of the item comprises a user interest in obtaining additional information about the item, the selected targeted content comprises a description of the item.
14. The method of claim 9 , wherein when the reason for the abandonment of the item comprises a user decision that the item is not necessary, the selected targeted content comprises an offer related to the item.
15. A computer-implemented method, the method comprising: determining an item is abandoned from a physical shopping cart operated by a user when the item previously in the physical shopping cart is no longer in the physical shopping cart based on a location of a radio-frequency identification “RFID” tag associated with the item; determining a reason for the abandonment of the item based on proximity of the user to a physical retail store digital display at the time the item is abandoned from the physical shopping cart; selecting targeted content having additional information related to the item, the additional information addressing the determined reason for the abandonment of the item, wherein the additional information provides an incentive for the user to purchase the item; and upon detecting the item as being abandoned and detecting the proximity of the user to the physical retail store digital display, providing the targeted content for the user to view on a user device of the user in an effort to entice the user to complete the purchase of the item previously in the physical shopping cart.
16. The computer-implemented method of claim 15 , the method further comprising: determining that the item is placed in the physical shopping cart.
17. The computer-implemented method of claim 15 , wherein the reason for the abandonment of the item comprises one of a user interest in a competitor product, a user interest in obtaining additional information about the item, or a user decision that the item is not necessary.
18. The computer-implemented method of claim 15 , wherein determining the item is no longer in the physical shopping cart is based on received data indicating proximity of the item, the proximity of the item based on the RFID tag relative to the user device or the physical shopping cart, wherein the data is generated based on signals communicated from one or more Internet of Things (IoT) sensors.
19. The computer-implemented method of claim 15 , wherein the targeted content is provided to the user device as a real-time push notification.
20. The computer-implemented method of claim 15 , wherein the targeted content is provided to the user device via a web application or a mobile application in real-time.
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February 4, 2016
January 26, 2021
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