A system is provided for identifying objects in still images or in video either automatically by using an object database or manually by using information provided by the creator of the image or video. The objects are made interactive in the image or in every frame of the video that they appear. The creator embeds information behind the image or video objects that appears when a viewer hovers over, clicks or touches the object, allowing the creator to describe at least one object that appears in an image or video. A hyperlink is associated with a clickable space around the object in the image or in every frame that the object appears in. Rights to the hyperlink and what data the hyperlink connects to are electronically auctioned to e-commerce sites where the object may be purchased.
Legal claims defining the scope of protection, as filed with the USPTO.
2. The method of claim 1 wherein step (b) occurs by touching or clicking on the object.
4. The method of claim 1 wherein the URL is a link to an e-commerce site where the tracked object is available for purchase.
5. The method of claim 1 wherein the information further includes a title and a description of the object, and the database record further includes the title and description.
6. The method of claim 1 wherein after an object is selected in step (b), the method further comprises displaying an outline around the object, wherein a corresponding outline appears when a subsequent viewer displays the digital media file using the application.
Cooperative Patent Classification codes for this invention. Click any code to explore related patents in that topic.
June 13, 2016
August 30, 2022
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